casey visual identity standards and style guide 2 the logo using · 2021. 5. 26. · casey visual identity standards and style guide 2 improper use of the logo To ensure the consistency

figure: 57% Black

“c”: 100% PMS 1665 or 0c/70m/100y/0k

THE ANNIE E. CASEY FOUNDATION

The logo is used on memos, reports, stationery, signage, banners, ads, etc. The horizontal two-color format of the logo is the primary version to use and is embedded in the templates available for download, see pages 10-13. Use the one-color logo for documents printing in black and white. Art files for the primary logo can be downloaded from either the Strategic Communications team site on Casey Connection for staff, or at www.aecf.org/style for consultants and vendors.

using the logo

casey visual identity standards and style guide

2primary logo format: horizontal

2

One Color

Two Color

figure: 40% Black

“c”: 65% Black

logotype: 77% Black

logotype: 77% Black


Use the primary logo on a white or beige background. If you are unsure which format suits your needs or to obtain other versions of the logo, please contact Strategic Communications at [email protected].

tip

3


Logotype primarily for front covers

THE ANNIE E. CASEY FOUNDATION THE ANNIE E. CASEY FOUNDATION

logotype reversed: white on gray or color backgrounds

logotype: 100% PMS 425 or 77% Black

using the logo


Stacked for most sponsorship opportunities

alternate logo formats

Please contact [email protected] for assistance with the logo formats on this page and logo requests from other organizations. The stacked format of the logo is an alternate option for signage and conference sponsorships. The logotype is used on report front covers and some templates.

THE ANNIE E. CASEY

FOUNDATION

THE ANNIE E. CASEY

FOUNDATION

3

Symbol / Logtype Reversed primarily for back covers

Use only the art file for the logotype, which has been adapted from a standard font. Never create your own version.tip

figure: 35% or 40% gray to disingtuish from “c”



2

Preferred size on 8.5 x 11 documents

using the logo


2logo size and position It is important that reproduction of the Casey logo be of the highest quality possible. Maintaining the preferred width for the logo ensures that it will be legible and will balance with other elements. Logo positions and sizes are preset in the templates available for download described on pages 10-13.

4

Area of Isolation

Whenever possible, surround the logo with ample clear space from other elements. The preferred amount of surrounding space is 3/8 inch when the logo or logotype is 2.25 inches wide.



2.25”

preferred clear area: 3/8 inch for a 2.25 inch logo

Guidelines on this page refer to printed materials. Logo sizes and positions are preset in the PowerPoint templates available on page 13. For online or presentation products such as banners, please contact Strategic Communications at [email protected].

tip

preferred clear area: 3/8 inch for a 2.25 inch logo

2.25”



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using the logo


2improper use of the logo

To ensure the consistency of the Casey logo, please adhere to the correct formats and avoid any changes. The relationship among elements in all of the formats is fixed and should never be altered.

do not: place the image on the immedi-ate right side of the logotype

do not: flip the symbol

do not: place text or other elements too close to the logo


THE ANNIE E. CASEY

FOUNDATION

THE ANNIE E. CASEY

FOUNDATION

5


do not: place the symbol underneath the logotype



do not: distort or stretch the symbol or logotype

THE ANNIE E. CASEY

FOUNDATION

do not: use the image without the logotype

THE ANNIE E. CASEY FOUNDATIONdo not: re-typeset the logotype


6

2 using the logo

File Formats

A complete set of file formats has been supplied for use in materials and can be downloaded from either the Strategic Communications team site on Casey Connection for staff, or at www.aecf.org/style for consultants and vendors. Each file is suited to a specific application. Vector-based EPS files may be resized without quality deterioration. Raster files (JPG, PNG, TIF and GIF) may only be used at their original size or smaller.

Which logo files to use

Vector-based EPS Use with layout software programs for designers, professionally printed materials Illustrator/ Photoshop and other instances where a high-resolution logo is requested.

Raster files Use for: JPG, PNG, TIF, GIF Microsoft Word and PowerPoint Websites Online materials

How to download logo files onto your computer

Step 1 Visit either the Strategic Communications team site on Casey Connection for staff, or www.aecf.org/style for consultants and vendors

Step 2 Click on the link entitled “Casey Logos”

Step 3 Choose the appropriate logo based on the usage (see above)

Step 4 Click on the chosen logo file and select the computer folder where you would like the file to be saved (we recommend you create a subfolder entitled Casey Logos in your My Pictures folder)

Step 5 Click Save and the logo will download automatically

downloading the correct logo file

If you are unsure which format suits your need, please contact Strategic Communications at [email protected]


7

2 using the logo

importing the logo

How to import logo files into Microsoft Word

Step 1: On the Insert menu, click Picture

Step 2: Click From File on the Picture submenu. Locate the logo file on your hard disk, server, website or other location, and insert it directly from there. (Note that by default, Word looks in the My Pictures folder.)

Step 3: Move the logo to the desired location

Step 4: Scale logo to the desired size under Format/Picture

For more specific help, visit: http://office.microsoft.com/en-us/training/inserting-a-graphic-RZ001026465.aspx?CTT=1&section=8

How to import logo files into PowerPoint

Step 1: Place the cursor at the position in your document where you want to insert the picture

Step 2: On the Insert menu, click Picture, and then click From File. This will open the Insert Picture dialog box

Step 3: In the Insert Picture dialog box, locate and select the graphics file you want to import

Step 4: Click the Insert button

Step 5: Move the image by click/drag. Resize the image by clicking on a corner and dragging

For more specific help, visit: http://office.microsoft.com/en-us/powerpoint-help/import-and-modify-pictures-HA001142990.aspx?CTT=5&origin=HA001159310

Documents

casey visual identity standards and style guide 2 the logo using · 2021. 5. 26. · casey visual identity standards and style guide 2 improper use of the logo To ensure the consistency