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WordPress Thesis & WooCommerce
COMES Sokołowscy Sp. General Partnership is one of the largest Polish manufacturers of playground equipment, outdoor gyms and fancy metal casting on
the market. More than 30 years of experience.
Sintra Consulting team supported COMES in the field of visual identification, reconstruction and Internet marketing services for the Polish market. Using a SEO long-tail strategy in a short term the company managed to attract more than 100% of new users to the subdomains of COMES.
Development Team1 Project Manager1 Front-end-Developer1 SEO Specialist
General information about the clientIndustry: playground equipment, outdoor gyms, fancy metal
casting
Business model: B2B
Market orientation: Polish
www.PLACEZABAW.COMES.pl
Assumptions
Increase conversionsThe main idea is to modify the subdomain placezabaw.comes.pl
acquiring more offer inquiries regarding playground equipment and recreational and sports areas through the website.
Product Pages contain detailed information about the devices. In addition, for the first time the potential customers of COMES can submit an RFQ adding specific products to Shopping Question Cart (WooCommerce Enquiry module).
DevicesSubdomain placezabaw.comes.pl also has a page structure, which mission is to increase the number of pages that are viewed during the session.
The site has been optimized for product phrases and keyword phrases related to the main services of COMES.
WordPress Thesis& WooCommerce
Main Page- Redirects to the main categories- Service section- New Products- Bestsellers- Constant ability to download a folder- Footer with a Landing Page Version 1- Footer with a Landing Page Version 2
Category PageOn the website with the categories by product the amount of
categories has increased compared to the printed catalog COMES playground equipment (categories deliberately created for organic search results). Category menu located at the top right section of the page.
In addition, the lower section of the category and product pages has: Sections with services (confirming the complexity of services) Sections with a guarantee (security for children) Section for business partners (B2B) Section with the catalog mail delivery Section with a choice of products according to assigned product
tags
Tag sectionThe lower section of the page before footer has a the products tags. It
encourages users to stay on the site and select the products according to additional tags.
The used tags are additional filtering of products selection that distinguish the other functionalities of COMES products (the tags: swings single, double swings or slides with a tower, sandpits with shelter, etc.)
Selected products tags are also the synonyms to major categories of outdoor gyms – open air gyms; playground equipment - equipment for playgrounds, etc.)*main keyword phrases are associated with the categories, and the less popular search results are linked to products tags
Product page The images and photo gallery of the product Icons with legend of the product Sizes Call to action (add to the query) SKU Related Product Categories Related Product tags
Product page besides a unique content in the upper section, has the same lower section as in the case of category pages.
Product page c.d.Tabs with a detailed description of the product, containing the necessary information about the products A detailed description of the product and its use The materials used for construction Related Products The legend for the icons on productsDownloads (data sheets / dwg files)
Valuation requestAlong with the implementation of the module
for the first time WooCommerce COMES customers can submit inquiries on selected products from the placezabaw.comes.pl
product name number basic information to the inquiry
* beta version. The planned expansion of the form after the test period
Landing Page Version 1Creation of Landing Page for phrases related to the
main services and specializations of COMES.
- unique description- pictures that match the landing page topics - contact form- standard header and footer
Landing Page Version 2Creation of Landing Page for phrases associated with the main
keyword + location (manufacturer_of_playground_equipment+CITY)
contact form in the upper section unique page contents + a unique description of the images matched to
the venue foregoing list of projects in the city ultimately placed carrousel with projects from a given city call to action to make offer inquiries at the lower section of the LP
Results
Better code and structure of the pageActivities related to the modification of the platform in a very short time result in an increase
in the results of Alexa Rank. The use of WP Thesis together with relevant page optimization significantly increased the visibility of the site in the Google for the main keyword phrases.
Organic resultsLong-tail actions from 2014 focused on the experts advice brought
an increase by more than 100% of users.This time when modifying the homepage www.COMES.pl we focused
on the main keywords and related queries from customers B2B, such as playgrounds manufacturer, manufacturer of the playgrounds, playgrounds + city. Comes.pl domain has been optimized to the mentioned above phrases.
As a result of proper optimization and use of unique texts homepage COMES is already closer to the top ten results for keyword phrases such as the manufacturer of play ground equipment, as well as the top five in the google search engine results on a number of key phrases such as long-tail play_ground_manufecturer+ CITY
OpinionIn the first year we decided to offer long-tail positioning and carry out
expert advice on our website. As a result, we increased the number of users for more than 100%. Through the website we also receive a large number of inquiries about our products. Therefore, we decided to continue our cooperation and remodel services.
.We chose the WordPress Thesis platform, and in the case of the brand
subdomain playgrounds choice fell on WooCommerce with deactivated sales module and replaced by the enquiry module.
Sintra Consulting also did rebranding of our brand COMES, so we refer to the image-current trends in the field of corporate identity, raising additional trust of our customers.
The number of queries via the internet about our services continues to increase, and we are very pleased.
They trust us!
More than 200 B2B customersand
More than 4000 B2C customers
