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StoreganizerPowerful, effective marketing concepts:18 qualifi ed leads in 17 days
Case Study
Storeganizer, a new company launching an innovative storage�solution,�knew�that�it�needed�an�eff�ective�marketing strategy, but lacked in-house marketing expertise. Storeganizer’s management team decided to outsource this business activity, and found a match in the technology and innovation-oriented marketing approach of �Living�Stone.�The�fi�rst�results�of �the�collaboration�are�in,�confi�rming�that�Storeganizer�made�the�right�call�in�establishing this long-term partnership.
Long-term partnershipStoreganizer is introducing its innovative compact and flexible storage solution for warehouse storage to an existing market. Understanding the importance of high-performing marketing, Storeganizer’s small management team chose to launch a search for external marketing talent. “We believed that outsourcing the marketing strategy to a qualified third party would allow us to optimize our resources,” says Frédérique Debecker, Business Unit Manager at Storeganizer. “External marketing support, advice and program execution would leave room for us to focus on sales, go-to-market and the
Living Stone’s contribution• Marketing plan & program• Coherent corporate identity• E-mail campaign• Sales presentation• Website content• Illustrations
organizational fine-tuning of our company. First and foremost, we were looking for a collaboration that wasn’t limited to occasionally providing some marketing input, but rather a structured, long-term partnership with a party showing itself able and willing to think along and grow together with Storeganizer.”
An immediate clickSortlist, an online Belgian platform that companies use to find the right digital marketing or ad agency, indicated Living Stone as one of the parties corresponding to Storeganizer’s requirements. A face-to-face meeting confirmed the
Oudenweg 42B-9630 BeerlegemTel: +32 (0)55 59 10 01Contact:[email protected]
Case Study
match. “We felt the click,” confirms Frédérique Debecker. “In addition, Living Stone’s track record showed impressive experience in technology and innovation-focused marketing, whereas other parties offered a more general marketing approach. With Storeganizer, we’ve developed a new product for an existing market, which means we could build on Living Stone’s expertise to obtain more brand awareness within the market we’re targeting. Living Stone immediately understood our train of thought and offered a well-structured approach.” Frédérique Debecker explains how Living Stone balanced the weaknesses they pinpointed at Storeganizer with helpful advice. This facilitated getting the entire
company on board and building a strong bridge between sales and marketing, an important element in the inbound marketing approach that Living Stone upholds.
Solid, valuable advice“Living Stone’s readiness to listen struck us right away,” continues Frédérique Debecker. “They made a priority of thoroughly understanding our market and customers, and assembling as much information as possible to analyze and on which to base specific proposals. No vague guidelines, but growth-focused projects that stood out in their practicality.” One of the first deliverables for Living Stone was a marketing plan
Living Stone made a priority of thoroughly understanding the market and the customers. No vague guidelines, but growth-focused projects that stood out in the practicality.
3 locations
42 locations
“ Living Stone’s readiness to listen struck us right away, and the way they made a priority of thoroughly understanding our market and customers.”
and program: how should Storeganizer position itself in the market and what were the key elements to observe, following the inbound marketing rules? “We appreciated that this plan also detailed precisely the ways that Living
Stone could assist us, and how,” says Frédérique Debecker. “For example, how they could help us improve our e-mail campaigns or social media deployment.” Developing a coherent corporate identity was another priority, aimed at achieving a strong presence on the global market. A new sales presentation, based on this new corporate identity, will offer all sales representatives a uniform tool to approach leads and prospects all around the world.
Generating leads from the beginning At the moment, the focus is on digital initiatives. According to Frédérique Debecker, generating more leads was one of Storeganizer’s key objectives. The e-mail campaign and the brand new multilingual website have already paid off. Living Stone created website content meant to improve findability and trigger people to provide Storeganizer with their contact details. “The fact that we obtained 18 qualified leads in the first 17 days that the website was online speaks for itself,” underscores Frédérique Debecker. “By now, we’ve exceeded 25 leads. These are
Case Study
and program: how should Storeganizer Stone could assist us, and how,” says
“ Living Stone immediately understood our train of thought and�off�ered�a�well-structured approach.”
Living Stone helped Storeganizer improve their e-mail campaigns.
Case Study
very positive first signs. Now it’s up to us to establish these as conversions. When it comes to marketing, we are looking forward to further informing, expanding and growing our market, together with Living Stone. By now, Living Stone has gained experience with the product, our type of customer and our market, and
knows even better how to calibrate our messaging to turn every effort into a win-win situation. We are open to more and new ideas for growth, and I’m convinced that as our partnership grows, the Living Stone team will continue to unleash their creative spirit.”
About Living Stone…
Living Stone supports professionals committed to improving the performance of their organizations with stakeholder solutions and strategies that build winning reputations. We are specialists in the fields of healthcare and technology, and we have more than 20 years' experience in the areas of customer reference marketing, inbound and content marketing, perception management and visual identity.
For information, visit www.livingstone.eu
“�Living�Stone�offered�specific�proposals,�no vague guidelines, but growth-focused projects that stood out in their practicality.”
