Case Study: Bong Outlet

CASE STUDY

Search Berg employed a range of digital marketing solutions to help Bong Outlet dominate the industry.

The client experienced an unprecedented surge in organic traffic, with an increase of 182 percent in just

five months!

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Introducing Bong OutletBong Outlet is an online store that specializes in selling premier quality bongs and smoking accessories. Known for their dedication toward providing quality customer service and prompt delivery of products all over Canada, the online store has become a one-stop-shop for smokers to satisfy all their smoking needs.

From water pipes and glass bongs to vaporizers, the online store offers clients some of the best rates on smoking accessories. Some of their most popular products include:

BongsRigsRolling PapersHand PipesVaporizer

AshtraysHerb GrindersLightersHemp WicksStash Bags and Jar Holders

Case Study: Bong Outlet

Case Study: Bong Outlet

Identifying Key ChallengesSince Bong Outlet doesn’t have a brick and mortar extension, their website is the sole sales platform. Therefore, the only way to increase market share, raise product sales, and generate revenue was through a highly-functioning website and compelling digital marketing strategies to establish them as a reliable provider of bongs, pipes, and other smoking accessories across Canada.

The goal was to establish Bong Outlet as an industry leader whose target audience would find all their needed products and answers to industry-related questions. To help Bong Outlet accomplish all of this, Search Berg stepped in to help.

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Case Study: Bong Outlet

The target audience already possessed the information needed to make educated buying decisions. Hence, to establish Bong Outlet’s authority as an industry leader, nothing short of a result-driven SEO strategy would suffice.

Bong Outlet needed to optimize their website to improve leads, generate more conversions, and improve sales, and increase their overall revenue.

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Higher Rankings Leads

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ConversionsLeads

The Game Plan

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SEO Strategies Content Marketing

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Higher RankingsWebsite Optimization

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Case Study: Bong Outlet

Charting Out The Road To Online SuccessWe understand that increasing market share and improving leads takes more than just a high-functioning website. Our SEO specialists wanted to drive real results that would ultimately have a positive impact on Bong Outlet’s KPIs and overall sales.

To accomplish this, our custom SEO strategy included:

Did we accomplish everything we set out to do for Bong Outlet? For sure! Keep reading to find out!

Optimizing the website with industry-specific keywords Create compelling content to address the queries of the target audience and present Bong Outlet’s products as the solutionMaking the website mobile-friendly to enhance the customer experience.

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Case Study: Bong Outlet

Some Highlights OfOur AccomplishmentsWithin a few weeks of deploying our result-driven SEO campaign, Bong Outlet’s sales improved drastically!

Our monthly reports showed that Bong Outlet was ranking as number one on Google’s rankings for 3 industry-relevant keywords, and as number two for 7 keywords!

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S. No. Before SEO After SEOKeywords

01 Bongs for sale near me N/A

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8 1

1

1

24

Discount glass bongs

Glass bongs for cheap online

Affordable bongs

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03

4 2Cheap glass bongs05

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Table 1: Keywords and rankings for Bong Outlet

Case Study: Bong Outlet 7

A Before And After LookAt The Keyword RankingsThe table shows some of these keywords, their ranking before Bong Outlet came to us, and their ranking after we employed our SEO strategies.

Case Study: Bong Outlet

Improving Conversion RatesFor Bong OutletBong Outlet witnessed improved conversion rates that were higher than ever before. Our conversion-boosting efforts, combined with website optimization using industry-specific keywords, yielded significant improvements! Figure 1 shows:

The conversion rates increased by 38.3 percentThere were more than 4800 successful conversions

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Figure 1: Conversion rate for Bong Outlet

Case Study: Bong Outlet

Diverting More Organic TrafficTo The WebsiteAs shown in Figure 2, the organic traffic increased by 182 percent in just five months!

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Figure 2: Organic traffic on the website in five months

Case Study: Bong Outlet

Our content marketing strategy functioned as an essential facet of our overall SEO campaign.

We created compelling blogs and attention-grabbing infographics that did wonders for the organic traffic being diverted to the Bong Outlet’s website.

Devising A WinningContent MarketingStrategy!

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Case Study: Bong Outlet

A Spike InMobile TrafficNot only did we optimize Bong Outlet’s website to attract more traffic, but we also made it mobile-friendly to capitalize on smartphone users from the target audience.

This improved the traffic generated to the website. This multi-faceted approach also led to a substantial 171.61 percent increase in the number of new visitors to the website, as shown in Figure 3.

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Figure 3: Mobile traffic on the website for Bong Outlet

Case Study: Bong Outlet

Some Of Our Published Work! For a closer look at our methods, check out some of our published content for Bong Outlet:

Stunning and informativeinfographics!

INFOGRAPHICS

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Case Study: Bong Outlet 13

Detailed, engaging and keyword-rich blogs!

BLOGS

Case Study: Bong Outlet

Interesting and educational articles posted on popular third party websites!

ARTICLES

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Case Study: Bong Outlet

Our partnership with Bong Outlet established them as a dominant competitor in the industry,

especially in their local area. With new users being directed to the website through organic

search traffic every day, Bong Outlet’s business is thriving like never before!

Search Berg provides effective SEO solutions to businesses spread across all industries. We

guarantee results by improving your overall online marketing strategy.

Ready to get started? Give our SEO specialists a call!

Bolster Your Online PresenceWith Search Berg!

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