Type of Business: Coffee & Community Shop

Objective: To create a logo that had a contemporary & modern

look and feel to it. Hip-looking, yet not totally cliché. Needs to

be able to be duplicated, and be fun.

Tactic: Using benchmark companies like White|Black, and

locally Common Market, JDW created the logo with feedback

and support from the proprietor.

Result: Not only did the proprietor love the logo, he issued

JDW to create postcards detailing the opening of the shop,

used the logo for the signage, and most of the collateral for the

shop.

http://www.facebook.com/notjustcoffee