Connect the dots

OUTREACH &

ENGAGEMENT

Montreal, Quebec, Canada.

1980s&1990s

RoadstoOpportunity

TheBigDrain

105,000 Jews

89,000 Jews

Wait!Stay!

PROMontreal

Strategy?

In theory a good idea

21C

WHAT’STHEWHAT?

North American Trend

• Young people (23-35) tell us they want to negotiate their religious, cultural and ethnic identity*

• See themselves as people of the world

• Majority hunger for episodic experiences fitting into their frantic lifestyle

• Many prefer informal and expressive rather than ritualistic and institutional experiences

Reboot study: OMG! How Generation Y is redefining Faith in the iPod Era

MontrealLandscape

Feh. Jewish, shmewish!Uch. Go away, CJA.Oy. Too cool for shul!

HighConcept

CollaborativeMission

MAKEYOURMOVE!

What we need to be doing

• Increase entry points to Jewish life and experiences

• Track and connect young adults to people, opportunities and organizations

• Long-term, provide transition points to philanthropic and volunteer involvement opportunities with FCJA, its family of agencies and the Community-at-large

WithaJewishTwist

Outreach&Engagement

REPRESENT!

The result of our efforts…

THE OUTREACH & ENGAGEMENT INITIATIVE

• A unique, centralized, systematically implemented and community-wide movement

– Deepening the Jewish experience of the less affiliated– Infusing new Jewish energy into the mainstream– Connecting young Jews to Jewish experiences

WHERETHEYAT?

IT’SABOUTFLOW!

ENDGAME!

HESHOOTSHESCORES!

The Goals

• Reach-out to and identify (new) young Jews

• Seed 20 grassroots initiatives

• Develop 5 partnership projects with existing organizations

• Initiate at least 2 community-wide and inspirational projects/initiatives

• Track participants and their interests and funnel into personalized social and philanthropic engagement

HESHOOTSHESCORES!

The Tools

PHASE I

• Incubation funding

• Social networking strategy for O & E to reach-out to target

• JCN competency buildingwww.abitoffthetop.com

HESHOOTSHESCORES!

The Players

PHASE I

• Connectors

• Entrepreneurs

HESHOOTSHESCORES!

The ToolsPHASE II

• Educational programs on:– social networking tools (to build tribes); and,– event planning techniques programs/events

• Internet-based content aggregate for Montreal Jewish activities aimed at target age

• Social Activism Network

ADDVENTURE!Some projects currently on our Venture radar

Social Activism Network Mile-End Chavurah Hazon training

Tech Circle Chulent contest Hummentashen bake-off

Tennis Tournament Climate Project Shoreline Clean-Up

Torah study groups JALOM High Holidays Sukkah City

Jerusalem Drummer's Circle GA’AVA Nomad Festival

Improv Everywhere Kosher Sex Talk A Taste of the Old Country

Jewish Film Club Jewish World Service Writer's Workshop

Summer Literary Seminars Jewish Yoga Palestinian Camper Poetry

Digital Museum Contest Pinkrubi ZYN

Iron Chef Holiday Cooking Hidden Faith Salon

Jewish Comedy Club Shtetl on the Shortwave Holiday parties

Snip!

SukkahintheCity!

Writer’sWorkshop!

UPLOADLOWDOWN

Sample from top six grassroots initiatives

• 550+ young adults register - more than half unknown to FCJA

• 150 community connectors met- 30+ projects potentially entering venture pipeline

Connect the dots

OUTREACH &

ENGAGEMENT

CONNECTING THE DOTS