Case StudyBy Clive BonnyEnabled London with WordBank

WORDBANK OPPORTUNITY

• Award winning innovation using team skills in

Advanced communication technology support

Big Picture strategic planning

Programming and project management

Digital animation and audio mixing

• Making Information Easier

Market Trends Assessed

• Fast evolution of website design

• Positive impact on corporate branding

• Adapting technology to people and process

• Simplifying messages to diverse readership

• Early adopters enhance revenue streams

• Convert ROI, NPV and IRR into WOW

• Website Outcomes Wanted!

Development Journey

• Action Learning role-played and recorded

• Fast road mapping routes to market

• Assessed language and behaviour styles

• Telephone and face to face support onsite

• Referrals to Trade Bodies / Associations

• Planned approaches to new prospects

Project Outcomes

• Clarified the WordBank value proposition

• Multiple benefits for different markets

• Identified initial early corporate adopters

• Reviewed cost / benefits of offer

• Cross-agency support with Accelerator

• Address £4.8 Billion web investment gap

Client’s Impact Assessment

• Business capability to Enable Disabled • Market targeting of corporate clients • Identified Reader Profiling tools• “Our Think Big advisor Clive highlighted the

commercial value of WordBank to enhance client website returns on investment”

• Alick Mackenzie MD www.enabledlondon.com