Case Study: aDrive + GFUEL + Games for Love

SUCCESS STORIESIntegrated Online Charity Event Drives SuccessOVERVIEW: EVENTS by Softgiving orchestrated a high-impact 80-hour online charity event with Pokemon streamer aDrive and GFUEL that raised funds for Games for Love and drove GFUEL sales.

OUR ROLE: The EVENTS by Softgiving team conceived and managed the event,

recruiting aDrive to conduct the online charity event and bringing GFUEL in to provide prizing and donations.

Additionally, the EVENTS team provided custom ad panels, overlays, giveaways, and a donation page. The team also worked with aDrive on incentives and milestones.

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AWARENESS

● GFUEL and their support for the charity ‘Games For

Love’ was shown throughout the donation page,

in-stream alerts and donation panel.

● GFUEL linked incentives were built into the run of

show

● The audience were challenged throughout to raise

visibility of the event through social media if they

weren’t able to make a donation

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ENGAGEMENT

● GFUEL engaged with the audience directly by

showing their support for aDrive’s selected charity

via both social media and in-stream donations

● aDrive engaged his audience through social media

by offering prizes to users who posted unique

content and engaged the brand/charity

● GFUEL provided product to the event for use in our

Giveaway and Free Giveaway

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CONVERSION

● When a user entered our Giveaway for free, they

would be redirected to the aDrive GFUEL landing

page

● Upon completion of donation, a user would be

presented with ‘CODE: ADRIVE’ ahead of a redirect

to the GFUEL page

● Emails and names were acquired through our ‘Free

Entry Giveaway’ for GFUEL to follow up

STREAM STATS

STREAM METRICS- 236,000 unique viewers

-13,000 peak viewers

- 3,400 average viewers

- 353,000 hours watched

- Average time watched 98 minutes

- Trended nationally on Twitter

AUDIENCE - 90% is 18-34

- 84% male

- 65% U.S.

STREAM RESULTS

CHARITY- Games for Love raised over $93k in donations- Massive increase in awareness - Positive association with influencer

BRAND- GFUEL benefited from attaching to the positive sentiment, generating a 223% ROI. Plus:

- 8,500 website visits- 4,600 email opt-ins- 3,200 brand mentions

STREAMER - aDrive trended on Twitter in N. America - Avg. viewership time increased 88% to 92 minutes- Record number of paid subscriptions (7k)- Sponsorship payment

AUDIENCE - Received over $4k in prizes- Donation matching boosted contributions- Enjoyed a fun, engaging stream