Case Study #01

City showcase Paris.

Where brands meet people

ParisFrance.

Clear Channel InternationalWhere brands meet people

The fashionable French capital oozes luxury, class, sophistication, culture and style – a compelling combination that has made it the world’s number one destination for tourists.

Portfolio overview.

Every week, Clear Channel enables brands to meet 70% of the people in Paris on the move, with 30% of its inventory located in upscale districts.

Clear Channel’s Parisian portfolio includes spectacular sites in prime locations, premium billboards, France’s largest digital screen, exclusive coverage in major shopping malls with the Play digital network, as well as new street furniture opportunities across the city.

With more than 2.2 million inhabitants in the city and 11.6 million in its surrounding suburbs, France’s capital city is one of the most populated metropolis’ in the world, and is as strategic to Clear Channel as it is to French and international advertisers.

A centre of the arts, of fashion, luxury, gastronomy and business, Paris is a cosmopolitan city where people from across the world mingle with Parisians to meet and enjoy the French way of life. 15.6 million tourists visit Paris annually, making it the world’s most visited city.

City ShowcaseParis

Case Study#01

The numbers.

13,800,000Inhabitants in the Paris metropolitan area

400,000 Commuters reached by Clear Channel’s huge digital screen situated in La Defense

1665 Stairs to the top of the Eifel Tower

45Parisian shopping malls operated by Clear Channel

#1Tourist destination in the world

Key sites.

BillboardsWith an exclusive contract with the city of Paris for both construction site fences and private rentals, Clear Channel offers high profile locations within Paris and the best performing products in the area. Billboards are strategically located in the most iconic districts. Clear Channel also operates spectacular sites situated in the wealthy and prestigious west side of Paris, enabling advertisers to make powerful statements and their brands famous.

Street furnitureClear Channel’s street furniture product – 2m² - offers quality exposure for brands in the heart of Paris. This is a premium 100% backlit network located in the busiest and most high profile areas of the capital.

MallsClear Channel also features outstanding communication opportunities in 45 top shopping malls in the Parisian area. Our portfolio features static 2m² and 8m² formats in car parks as well as a new indoor digital network. At major entrances, we also offer high impact suspended 8m² sites.

Car parksThrough exclusive contracts with major car park companies, Clear Channel can give advertisers another way in which to reach the most exclusive areas of Paris. This network enables brands to connect with high-profile decision-makers.

DigitalThe Clear Channel Play digital malls 2m² network offers new opportunities of creative richness, relevance, immediacy and engagement. Clear Channel can also offer advertising on France’s largest digital screen which reaches 400,000 daily commuters in the heart of Europe’s number one business area, La Defense. More than 1500 companies, including 14 of the top 20 largest national businesses are located here.

For more information about Clear Channel’s presence in Paris and France:

T +33 1 41 86 86 86www.clearchannel.fr

www.facebook.com/Clear.Channel.FranceFollow us on Twitter @clearchannelFr