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amira haroon www.amiraharoon.com Photograph by Stefan imielski, styled by Grace Maier for Elle Bulgaria

amira haroon · Online presence in Not Just a Label and Sayidaty Mall Fashion Forward Dubai Presentation SS17 Paris Fashion Week showcase SS17 New York Fashion Week showcase SS17

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Page 1: amira haroon · Online presence in Not Just a Label and Sayidaty Mall Fashion Forward Dubai Presentation SS17 Paris Fashion Week showcase SS17 New York Fashion Week showcase SS17

amira haroon www.amiraharoon.com

Photo

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Page 2: amira haroon · Online presence in Not Just a Label and Sayidaty Mall Fashion Forward Dubai Presentation SS17 Paris Fashion Week showcase SS17 New York Fashion Week showcase SS17

T H E D E S I G N E R

Designed with the intention of reflecting the shining personality of the person

wearing the clothes, Amira’s collections combine timeless elegance with a breeziness that is needed in today’s age where we are constantly on the go.

We value that fashion is out on the streets, in cafes, on podiums,

and in offices, creating confidence and helping to shape the different facets of our beautiful, meaningful lives.

Amira Haroon grew up in Saudi Arabia and pursued her love for art and fashion design

in Parsons School of Fashion, The rich culture of the Gulf region played an important influence on her creative journey as a designer. Amira’s wanderlust, along with an

abiding love for craftsmanship, vintage pieces and all things Art Deco led to a vivid

mood board for what would become the Amira Haroon brand in 2010.

H I G H L I G H T

E V E N T S

SS17

Fashion forward dubai

SS16

Fashion forward

dubai

AW13

Fashion forward

dubai

SS14

Fashion forward

dubai

DUBAI FASHION

SHOWCASE WINNER Catwalk Collection 2018 At London Fashion Scout

Sponsored by Dubai Design & Fashion Council

and FAD Dubai Institute

Page 3: amira haroon · Online presence in Not Just a Label and Sayidaty Mall Fashion Forward Dubai Presentation SS17 Paris Fashion Week showcase SS17 New York Fashion Week showcase SS17

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t h e b r a n d The Amira Haroon RTW label was launched in 2010 and is proudly made in

Dubai. The brand’s signature style fuses modernity with cultural influences, versatility and a decidedly Parisian je ne sais quoi.

Most recently Amira Haroon was selected to debut her pre SS18 collection in a London Fashion Scout show after winning the DDFC x FAD Dubai Fashion

Showcase, a program created to shine a light on UAE-based designers during

London Fashion Week.

In October 2016 Amira launched her SS17 collection in a presentation at Fashion Forward Dubai, Season 8. This was Amira’s fourth show at Fashion Forward

Dubai. She also participated in Paris Fashion Week showrooms for SS18, FW17,

SS17.

The label has been singled out by both Grazia and Harper’s Bazaar magazines as one of the most promising designers of the future in the Middle East. Seasonal

fashion presentations have been featured on Vogue Arabia and British Vogue, as

well as features in L’Officiel, Marie Claire, and Elle magazines.

Amira Haroon also won the prestigious ITP Masala! Regional Designer of the Year

award in 2013 and included in their Hot 100 of 2017 list.

She has been shortlisted as one of the finalists for Grazia Designer of the Year and Harper’s Bazaar Audi Designer of the Future .

Amira Haroon also donated 10% of proceeds to Dubai Cares charity with Ounass

this festive season.

Page 4: amira haroon · Online presence in Not Just a Label and Sayidaty Mall Fashion Forward Dubai Presentation SS17 Paris Fashion Week showcase SS17 New York Fashion Week showcase SS17

A s s e e n o n

Paris Fashion Week

ERIN ADAMSON| FOOTWEAR DESIGNER

Paris Fashion Week

KaSIA KIJO| Blogger

Fashion Forw ard Dubai

ZEDIFIED| BLOGGER

RHEA | Marc Jacobs beauty

ambassador

YMENE KACHAOU|

FILM-MAKER Cannes Film Festival

SOHA MT| BLOGGER

Dubai Modest Fashion Week

Gabriella

BJERSLAND|

BLOGGER

Paris Fashion Week

URWA HOCANE| BOLLYWOOD STAR

Rangreza London Promotion

Petit Promisse UAE Campaign

BAUME & MERCIER

Fashion Forw ard Dubai

Athari| BLOGGER

Paris Fashion Week

Wissal| BLOGGER

Paris Fashion Week

Wissal| BLOGGER

Page 5: amira haroon · Online presence in Not Just a Label and Sayidaty Mall Fashion Forward Dubai Presentation SS17 Paris Fashion Week showcase SS17 New York Fashion Week showcase SS17

Amira Haroon brings

the Riviera to Dubai

– STYLE ARABIA Now Vogue Arabia

” ”

A s s e e n i n

Page 6: amira haroon · Online presence in Not Just a Label and Sayidaty Mall Fashion Forward Dubai Presentation SS17 Paris Fashion Week showcase SS17 New York Fashion Week showcase SS17

S T O C K I S T S 2 0 1 7- 2 0 1 8 C O L L E C T I O N S

P A S T C O L L E C T I O N S

STUDIO 8 UAE

USH BOUTIQUE UAE

S*UCE UAE

BORN SOON Moscow

PUBLIC FACTORY USA

CREAM BOUTIQUE KSA

HARVEY NICHOLS UAE

GALERIES LAFAYETTE UAE

MAISON BO--M KSA

HARRODS UK

BLOSSOM MOTHER & CHILD UK

OGAAN India

HOUSE OF

FRASER Yas Mall Abu Dhabi,

UAE

BLOOMING

DALE’S 360 Mall, Kuwait

LARISHKA

BOUTIQUE Beirut, Lebanon

OUNASS Ounass.com

Galeries

Lafayette Dubai Mall, UAE

Rubaiyat Jeddah, KSA

O

CONCEPT

STORE Dubai, UAE

BLUE

SALON Doha, Qatar

DAS

COLLECTI

ON Dubai, UAE

Urbanist

Dubai, UAE

Page 7: amira haroon · Online presence in Not Just a Label and Sayidaty Mall Fashion Forward Dubai Presentation SS17 Paris Fashion Week showcase SS17 New York Fashion Week showcase SS17

B R A N D H I S T O R Y

Paris Fashion Week showcase FW18

SS18 launch in Ounass.com

MASALA! Hot 100 2017

Paris Fashion Week showcase Pre and Main SS18

London Fashion Week catwalk show Pre SS18

Fashion Forward Dubai Pop Up FW17

Festive 2017 Collection launch at Bloomingdale’s, Blue Salon, Rubaiyat

Paris Fashion Week showcase FW17

SS17 launch at Bloomingdale’s Kuwait, Galeries Lafayette UAE House of Fraser UAE, Larishka Boutique Lebanon.

Online presence in Not Just a Label and Sayidaty Mall

Fashion Forward Dubai Presentation SS17

Paris Fashion Week showcase SS17

New York Fashion Week showcase SS17

Festive 2016 collection launch Studio 8, Dubai

Ramadan Collection launch Das Collectionand Sauce stores

New York, USA Launch at Public Factory, SOHO

Fashion Forward Dubai SS16

Fashion Forward pop up SS15 in D3 Dubai

Trickponi showroom launch in NY, WA, and LA, USA

Ramadan Collection exclusive launch at Harvey Nichols Dubai

Panellist at the Galeries Lafayette Dubai curated talk moderated by D3

Launch of SS14 at Galeries Lafayette

ITP Ahlan Masala Designer of the year award

Fashion Forward Dubai SS14

Launch at Harrods, London, UK

Fashion Forward Dubai AW13

Grazia finalist for Designer of the year award

Harpers Bazaar Arabia ‘Audi Designer of the Future’

2017

2016

2015

2014

2013

2012

2018

2011

Page 8: amira haroon · Online presence in Not Just a Label and Sayidaty Mall Fashion Forward Dubai Presentation SS17 Paris Fashion Week showcase SS17 New York Fashion Week showcase SS17

amira haroon

WEBSITE

FACEBOO

K

INSTAGRA

M Amira Haroon’s Atelier

www.amiraharoon.com

AMIRA HAROON

TEAM

[email protected]

[email protected]

@amiraharoonofficial

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