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Case Study on The Deming Prize

and Sono Koyo

Group 2

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Introduction

Sona Koyo Steering Systems Limited (SKSSL) Established in 1985, it is the flagship company of The Sona

Group.

They are currently the largest manufacturer of steering systems

for the passenger car and utility vehicle market in India. Its collaborator and partner, JTEKT Corporation, is the market

leader in Japan and in the recent past announced a merger with

Toyota Machine Works.

Post this merger, JTEKT will become the world's largest steering

systems manufacturer. The company also has a technicalcollaboration with Mando Corporation, Korea.

As part of Sona Koyo Steering Systems Ltd's (SKSSL)

globalization strategy, the company has acquired a position in Fuji

Autotech France.

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Sona Koyo's customers include major vehicle

manufactures in India such as

-Maruti Suzuki,

-Toyota,

-Hyundai,

-Tata Motors,

-Mahindra & Mahindra, and

-General Motors and

Independently, as well as through its network of overseas

joint-venture partners, it exports high quality precision

products to USA, Europe and Japan.

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Yes of course ..

Winning a quality award such as Deming Prize gives an edge overthe competitors.

Makes a company trustworthy in the market. Motivates the company to maintain the high standard of the

production , which definitely helps in getting more business for thecompany.

The company gets inspiration to increase the quantity whilemaintaining the quality.

The company as a whole keeps working hard to not allow any othercompetitor to match their award winning qualities.

Customers will choose a company with a quality certification overany other uncertified one for reliability and quality.

Does winning a quality award lead to

competitive advantage for a firm ?

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Sona Koyos TQM initiative began in 1998 as a part of a cluster ofcompanies promoting group learning under the quality guru

Professor Tsuda.

Sona Koya in-house rejection levels and customer return levels

have decreased considerably after the implementation ofTQM andTPM initiatives.

TQM tools that have been deployed in Sona Koyo include

reengineering the production processes to eliminate waste and

speed of delivery and reduce inventories.

TPMprogram is also helping the company to improve operational

efficiencies with its emphasis on zero accidents, zero breakdowns

and zero rejections.

These initiatives have fashioned a new culture in the organisation.

SKLL Preparations for challenging the Deming

Prize:

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Total Productivity Maintenance: Continuously

improve all operational conditions, within aproduction system; by stimulating the dailyawareness of all employees.

Quality Management System: can be expressedas the organizational structure, procedures,processes and resources needed toimplement quality management.

Environmental Management System: It includesthe organisational structure, planning and resourcesfor developing, implementing and maintaining

policy for environmental protection.

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Performance of Deming prize winner

The companys in-house rejection levels, supplier rejectionlevels and customer return level decreased after theimplementation of TQM.

The company integrated the various elements of qualitymanagement.

Company is also developing its core competency and aligningits objective.

Total productive maintenance adopted to improveperformance.

Companies aims to achieve zero accidents, zero defects andzero breakdowns by using techniques.

Long term customer oriented vision of becoming supplierofchoice.

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Firms in auto component sector

made significant advances in quality

since 1990.

This is the highest number of firms

from any country has ten Demingaward from 1998 to 2004 by applying

these tricks of quality.

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THANKS

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