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    BENCHMARKING

    Department of Human Resource Management

    Faculty of Commerce and Management StudiesUniversity of Kelaniya

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    Group Members

    G.M.U.I. Gunasinghe BM/2007/079 A.K.S. Gunawardena BM/2007/083

    S.J.L. Madusanka BM/2007/146

    P.A.P.K. Panangala BM/2007/171

    B.C.R. Perera BM/2007/176

    R.M.A.N.I. Rajakaruna BM/2007/202

    D.K.D. Rangani BM/2007/214

    R.P.S.R. Shashikala BM/2007/248 T.S.M. Silva BM/2007/253

    M.D.S. Sharmila BM/2007/316

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    Outline

    Introduction of Benchmarking Purpose of Benchmarking

    Types of Benchmarking

    Process of Benchmarking Advantages of Benchmarking

    Drawbacks of Benchmarking

    Conclusion

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    Introduction

    Benchmarking is the systematic process of

    comparing business processes and

    performance metrics to industry best

    practices in terms of quality time and costdimensions and making such comparisons the

    basis to do things better, faster, and cheaper.

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    Purpose of Benchmarking

    Comparing an organizations performance to

    the best organizations performance

    Comparing an organizations business process

    with similar process

    Comparing product and services

    Identify the best practices to implement

    Projecting trends

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    Types of Benchmarking

    Benchmarking

    InternalBenchmarking

    CompetitiveBenchmarking

    FunctionalBenchmarking

    Generic (BestPractice)

    Benchmarking

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    Internal Benchmarking

    Defined it as performance comparison ofunits or departments within one

    organization. Most Appropriate for the Several businessunits within the same organization .

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    Competitive Benchmarking

    Direct comparison of a company's own

    performance against its competitors.

    Most Appropriate for the assessing relativelevel of performance in key areas or

    activities in comparison with others in the

    same sector and finding ways of closing gaps

    in performance.

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    Functional benchmarking

    A company will focus its benchmarking on a

    single function in order to improve the

    operation of that particular function

    It compares specific business functions

    amongst at least two different organizations in

    the same or different industry

    Higher chances of breakthrough as thefunctions are similar and comparison is with

    best in class.

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    Generic Benchmarking

    Method of comparing the performance and

    processes of organizations in unrelated

    industries. It involves analysis across industries

    It can often result in an organization's

    drastically altering its ideas about its

    performance capability.

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    Benchmarking Process

    To be successful, company needs to evaluateits performance in a consistent manner.

    Need to measure their processes andperformance against recognized, industry

    leaders or against best practices

    To achieve the objectives of the organizations,need a process.

    It is indeed invaluable in an organization's forcontinuous improvement.

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    Stages of the Benchmarkingprocess

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    Planning

    stage What are included?

    01 1.Identify what is to be

    benchmarked

    2.Identify comparative companies

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    Identify comparative companies

    Choose an appropriate benchmark against

    which their performance can be measured.

    Measures and practices used in comparative

    companies should be identified. In order to carry out the benchmarking

    process; should appointed a leader, as to

    ensure the smooth, timely implementation of

    the project.

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    Data collection

    Involves creating a plan for collecting

    data from selected targets

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    Factors which must consider when

    collecting data:-

    Determine what are the simplest and the mostdifficult data sources.

    Decide which combination of the four types ofsources

    (internal, published, external, original research) Proceed by preparing an introduction survey from

    a checklist of topics to be covered.

    Then send the preliminary survey to the contact

    person . Prepare a site visit plan and send a summary of the

    topics that will be covered to the contact person.

    Obtaining information from a competitor, avoid

    any possibility of misrepresentation

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    Analysis

    Analysis consist of two aspects

    Determine competitive gap

    Project future performance levels

    There are five phases in this step

    Data analysis

    Data presentation

    Root cause analysis

    Result projection

    Enabler identification

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    Implement plans and monitor

    results Executing the approved best-practice

    procedures

    Closely observed the process in whichdeviations from the plan will be corrected

    So the ultimate goals are achieved

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    CONT

    Have timeline charts been created?

    Have control charts been created?

    Has any variance from the plan been

    manage with effectively? Has final evaluation been made of the

    benchmarking process?

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    Advantages Of Benchmarking

    Compare themselves with others to identifyown comparative strength and weaknesses.

    To understand and evaluate the currentposition of a business or organisation.

    Generate both incremental changes and wide-ranging strategic reforms for an organisation.

    Enabling organizations to outperform theircompetitors.

    Educational process, allowing companies tosee what other operators are doing.

    Improve the day to day management of thebusiness.

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    Disadvantages of Benchmarking

    Increase the diversity of information so the

    potential for information overload May reduce managerial motivation when

    comparing with a better resourced rival

    Remains inadequate to measure the overall

    effectiveness

    Does not consider the circumstances under

    which the competitors attained such standards.

    Danger of complacency and arrogance Only a means to an end, and it is worthless if

    not accompanied by a plan to change

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    Conclusion

    It is clearly evident, benchmarking can add

    value to the organization's workflow and

    structure, by identifying areas for

    improvement and adaptation. It is indeed invaluable in an organization to

    seek for continuous improvement.

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    CONT..

    Successful benchmarking requires three basicingredients

    a real problem with management willing to

    solve itaccess to benchmarking partners who havepreviously resolved that problema knowledgeable benchmarking team with theability to use quality tools and research practices

    to investigate process problems to their rootcause

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