Institute of Technology Management

University of St. Gallen

CAS-HSG – CERTIFICATE OF ADVANCED STUDIES

BUSINESS MODEL INNOVATION

LEARN THE TOOLS TO INNOVATE IN A DIGITAL WORLD

WELCOME

A paradigm shift in business is underway. Disruptive Technologies provide huge potentials for companies to develop new sources for competitive advantage leveraged through digital business models. Innovative platforms with two sided markets and ecosystems along the customer journey will complement many B2C markets but also more and more B2B industries. IoT enabled products generate data which can be used for new services, chatbots enable new ways of learning and communication. Data analytics based on AI change our way of thinking, as well as blockchain has the potential for smart contracting without intermediaries. At the core of every new technology is the business model. Technologies are known the business model is too often missing. How to design business models to create and capture value for the company and its customers?

The innovation of business models is the key element to transform innovative products into unique customer value. However, in Europe there are still great untapped  potential for firms to truly embrace this holistic perspective. Many inspiring examples are still located in the Silicon Valley.

In this Certificate of Advanced Studies ‘Business Model Innovation’ leading experts from University of St. Gallen, Stanford University and accomplished industry leaders teach you the necessary knowledge and tools to innovate your business model in a digital world.  In the course of three modules taking place on the executive campus of St. Gallen University and in Silicon Valley, you learn how to break through the dominant industry logic, utilize new technologies and integrate them into holistic business model designs through rapid prototyping and experimentation.   The core of the course is the Business Model Navigator™, a worldwide bestseller based on research and implemented in many companies. The Business Model Navigator has successfully been applied for the creation of digital business models at various companies, e.g. Bosch, Hilti, Aesculap, SAP, ABB, Sennheiser, NASA and many more, but also in several start-ups. The concept is enriched by Design Thinking, a human-centered approach targeting the rapid design and testing of innovation prototypes and is taught by one of its pioneers. Additionally, first-hand insights from leading companies and entrepreneurs during excursions in Silicon Valley contribute to a learning experience that is unique in executive education.

Prof. Dr. Oliver GassmannUniversity of St. Gallen

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Prof. Dr. Larry LeiferStanford University

VALUE PROPOSITION

TEACHING AND APPLICATION OF OUR RESEARCH BACKED & INDUSTRY PROVEN

METHODOLOGY FOR THE STRUCTURED DEVELOPMENT OF BUSINESS MODEL INNOVATION

Creating best practice insights through

• Case Studies

• Company visits in Europe and in the Silicon Valley

Dialogue with accomplished industry experts and

academic leaders from St. Gallen, Berkeley & Stanford

Providing a highly valuable network of peers and a

forum for discussion

Implementation and assessment of a business model

innovation project in your company

« BASF has been working for more than five years with the

Business Model Navigator™. It has led to concrete business

concepts and also created a more open mindset. We applied

the methodology [...] in various environments and industries

– and it worked fantastically! »

Dr. Petra Bachem

VP Marketing & Sales

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A DIVERSE GROUP OF INSPIRING PEERS

The program is designed for senior

executives and entrepreneurs who

have the experience and capability to

drive business model innovation in

their team, their project, their business

unit or company.

We are looking for participants who

are responsible for

• Business Development

• Strategy and Process Management

• Innovation Management

Our experience in existing executive

programs has shown a great diversity

of functions and sectors among

course participants, an unique chance

for exchange of business experience

and perspectives that facilitates to

overcome blind spots of an industry.

« We applied the Business Model Navigator™ in a 3-day

workshop format with a key customer. Apart from jointly

developing a promising business model option, the common

experience has also strengthened our bonds for future

intensive co-operation. »

Dr. Susanne Schröder

Innovation Manager

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« Working with the Business Model Navigator™ helped us

not only to structure our internal approaches better, but

drove us also to analyse and understand our competitors‘

business models and therefore their and our position in

the market space. »

Dr. Reiner Fageth

Management Board

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Leading experts from academia and industry, dynamic hands-on sessions and real world

implementation, tailored to your individual needs.

This is the broad outline of a systematic program that consists of three modules spread over a period

of five intense months. On the following pages you will find more information about each module.

PROGRAM OVERVIEW

February 4-8, 2019 March 11-15, 2019 June 24-28, 2019

« Product innovations alone won‘t be enough to ensure

our company‘s continuing success; we want to encourage

our people to turn more of their attention to new types of

business models. The Business Model Navigator™ helps us

to foster creativity and think in other dimensions. »

Dr. Volkmar Denner

Chief Executive Officer

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THE PROGRAM JOURNEY

LEARN & UNDERSTAND THE ELEMENTS OF A

BUSINESS MODEL

CRITICALLY REFLECT WEAKNESSES OF YOUR CURRENT BUSINESS MODEL

PROTOTYPING TO TEST THE MOST CRITICAL HYPOTHESES OF THE NEW MODEL

CREATE NEW BUSINESS MODEL IDEAS & SELECT THE MOST

PROMISING ONES

IMPLEMENT A NEW BUSINESS MODEL & BUILD A COMMUNITY OF PEERS

PITCH YOUR IDEAS, GET EXPERT FEEDBACK &

ANTICIPATE CHALLENGES

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Business Model Project

From Ideation to Prototype

Dates: Throughout the duration of this entire course you will be working on your own Business Model Project.

Location : Remote at your company

Supported by the theory you learn in the modules, you work on your own business model project during the duration of this course. Applying the knowledge and methods learned in the modules, you move from a mere idea at the beginning of the course to a prototype by the end of it: You develop a detailed concept of your most promising business model, test the most critical assumptions and drive towards the implementation in your company. Throughout this process we support you with advice on how to address the most critical challenges occurring during the project via virtual expert sessions.

• Transfer and apply the learnings to your company and industry context

• Rapidly develop a business model prototype within your company and collect regular feedback

• Build hypotheses and check your assumptions with your peers and colleagues in your company as well as the external environment

• Learn managing and leading your team through your innovation challenge and overcoming barriers to strategic change

OVERVIEW

KEY BENEFITS

Business Model InnovationCAS-HSG - CERTIFICATE OF

ADVANCED STUDIES

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Module I

The Business Model Navigator

Dates: February 4-8, 2019

Location : University of St. Gallen, Switzerland

A dynamic start to the fundamentals of Business Model Innovation. From the very beginning we encourage you to think critically and to challenge your own established assumptions: a key element of Business Model Innovation.

Case studies and group workshops supplement the Business Model Navigator that serves as the theoretical basis to understand business models, their interplay and innovation. A closer look is taken on digital transformation and the potential of IoT and Industry 4.0 for Business Model Innovation.

• Systematically understand business models and their interrelations inside from theory as well as real world examples

• Gain sensitivity for the business model of your organization and its weaknesses

• Become aware of blind spots that origin from your industry perspective

• Learn how to use the tools of the Business Model Navigator to systematically identify potential new business models

Away from daily business the executive campus of the University of St. Gallen opens the chance for new strategic insights on the different aspects of your current business model. Get to know the other participants, a group of inspiring personalities and exchange your experience.

OVERVIEW

KEY BENEFITS

HIGHLIGHTS

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Module II

Designing Business Models

Dates: March 11-15, 2019

Location : Silicon Valley, USA

Hands-on design thinking sessions with one of its most accomplished pioneers Professor Dr. Larry Leifer from Stanford University. Design Thinking is a human-centered approach that integrates expertise from design, social sciences, business and engineering. It is widely used in the rapid design of prototypes and the development of business model innovations.

The module is being divided into seminars in which the methodological knowledge is imparted and complemented by excursions to some of the world’s most innovative firms such as SAP, Autodesk and Tesla, which act as a transition phase from theoretical knowledge to real world application. By the end of the module, workshops play a key role for the development of a business model prototype that you continue to drive towards implementation in the subsequent Impact & Implementation Session.

• Experience the university culture and grasp the entrepreneurial spirit interacting with students and faculty members

• Learn to leverage principles of business model design for your own innovative ideas and get support from sophisticated experts building a business model prototype for your organization

• Understand and learn how to speed up the verification phase in business model projects

KEY BENEFITS

OVERVIEW

Business Model InnovationCAS-HSG - CERTIFICATE OF

ADVANCED STUDIES

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Module III

Leading Change

Dates: June 24-28, 2019

Location : University of St. Gallen, Switzerland

After the implementation phase in your organization it is time for reflection and addressing the human side of change. A key element of this module is the presentation of your innovation project in front of the course. Receiving feedback from our experts and other participants with diverse industry backgrounds represents an essential source for insights about further optimization of your business model.The seminar sessions of this module deal with:

• Leading change for business innovation projects

• Organizational energy in innovation leadership

• IP Management: How to effectively leverage and protect innovation?

• Understand the drivers of change and apply leaders

• Receive useful opinions from peers and scholars about your project progression

• Learn how to apply the new gained knowledge and methods to continue with the implementation of your innovation project

KEY BENEFITS

OVERVIEW

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COURSE LEADERS

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Prof. Dr. Oliver Gassmann is Professor of Technology and Innovation Management at the University of St. Gallen. He is Managing Director of the Institute of Technology Management and is head of the global field of Entrepreneurship and Innovation at the University of St. Gallen. Until 2002 he worked for Schindler, leading its Corporate Research department as VP of Technology Management. He is co-founder of the BMI-Lab which focuses on Business Model Innovation. Over a course of five years at the University of St. Gallen, Oliver and his team studied over 350 business model innovations which led to a revolutionary and practical framework of how to design new business models: The Business Model Navigator™. He also co-founded the advisory group BGW and the think tank GLORAD Shanghai-St. Gallen on global innovation as well as the Entrepreneurial BMI Clinic in Berlin which incubates start-up companies in Europe’s hottest start-up scene. He did research at prestigious institutions like Berkeley (2007), Stanford (2012) and Harvard (2016) and is author of over 350 publications, of which several were awarded with prices like the RADMA Award (1998). In 2014 he was awarded Leading Researcher by IAMOT in Washington and nominated for the Scholarly Impact Award by the prestigious Journal of Management (2014). He advised several Fortune 500 companies and is frequent Keynote Speaker. Today he serves as a member in several academic, economic and political boards, such as a member of the International Advisory Board of the Google Research Institute for Internet & Society and Zühlke.

Prof. Dr. Larry Leifer is a Professor of Mechanical Engineering in the School of Engineering at Stanford University. He joined the faculty in 1976 after serving as an assistant professor at the Swiss Federal Institute of Technology, Zurich, and 4 years at the NASA Ames Research Center’s Human Information Processing laboratory. He has served as founding director of the Stanford Veterans Administration Rehabilitation Engineering R&D Center; Smart Product Design Lab; Center for Design Research (CDR); Stanford Learning Lab; and Hasso Plattner Design Thinking Research Program at Stanford. Research themes include: 1) creating collaborative engineering design environments for distributed new product innovation teams; 2) instrumenting that environment for design knowledge capture, indexing, reuse, and performance assessment; and 3) design-for-sustainable-wellbeing. His top R&D priorities include, d.swiss, human-robot teamwork experience design, and the notion of a pan-disciplinary PhD program in Design. He has been granted an honorary doctorate by the Royal Institute of Technology, Stockholm, and is an honorary fellow of the Design Society.

Business Model InnovationCAS-HSG - CERTIFICATE OF

ADVANCED STUDIES

PRELIMINARY SPEAKERS OF THE PROGRAM

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Dr. Tamara Carleton is founder and chief executive of Innovation Leadership Board LLC headquartered in San Carlos, California, a global leader in the design of tools and processes that enable radical innovation.

Ian Roberts has been Chief Technology Officer at Bühler, a global leader in technologies and methods for grain processing, since 2011. He also is on the board of the start-up accelerator MassChallenge Switzerland.

Dr. Reiner Fageth serves as CTO of CeWe Color, overseeing the company‘s daily operations of the technical, research and development divisions.

Prof. John Danner is an UC Berkeley & Princeton faculty member where he teaches MBA courses on entrepreneurship, as well as other graduate courses on business model innovation and strategies for startups.

Espen Sivertsen is CEO of Ivaldi Group. Ivaldi Group produces a complete 3D ecosystem of digital design and fabrication solutions.

Prof. Dr. Dietmar Griechnik is Professor of Entrepreneurship and director of the Institute of Technology Management at the University of St. Gallen.

Dr. Michaela Csik is co-author of “The Business Model Navigator” (Pearson/Financial Times) and works as a Global Project Manager for New Business Models at LafargeHolcim. In her position, she is responsible for the group-wide set-up and implementation of Innovation methods and processes related to the design and implementation of new business models.

“The Business Model Navigator”

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The Institute of Technology Management was founded in 1989

as one of the first institutes in Europe. It operates a research

program, focusing predominantly on the development of real life

problems in close interaction with leading international companies.

Its director, Prof. Dr. Gassmann, is one of the most cited innovation

scholars worldwide.

For more than 100 years the University of St. Gallen has

established the international reputation of the city as a center of

knowledge and education.

Financial Times Ranking:

No.1 among Business Schools worldwide with its Master in Strategy

and International Management

Handelsblatt Ranking:

No.1 among German speaking

Business Schools

The Business Model Navigator

published by Hanser and Financial

Times Publishing has been cited

as a „sensation“ by the leading

German newspaper F.A.Z. and

rapidly became a bestseller.

Business Model InnovationCAS-HSG - CERTIFICATE OF

ADVANCED STUDIES

15 days of attendance divided into three modules plus the opportunity for the adaption of learnings in your own business during the program.

Executive Campus, University of St. Gallen Silicon Valley, Palo Alto, Stanford

St. Gallen: German or English Silicon Valley: English

19’500 CHF

including lunch, tuition fees, snacks and course material,not including travel expenses and costs for overnight stays

We will be happy to recommend you suitable accommodations close tothe center and the course locations in St. Gallen as well as in Palo Alto.

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The Certificate Course Business Model Innovation can be integrated into the Executive MBA of the University of St. Gallen.

For application please visit http://www.innovation-hsg.com/registration/

GENERAL INFORMATION & CONTACT

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THOMAS MÖLLERS Program Manager

Phone: +41 71 224 7227E-Mail: thomas.moellers@unisg.ch

For help and information related to this program, please do not hesitate to contact me. I am pleased to provide assistance for your individual planning.

OVERVIEW

WORKSHOP LOCATIONS

ACCOMMODATION

ECTS CREDITS

INTEGRABILITY

REGISTRATION

PROGRAM LANGUAGE

February 4-8, 2019 March 11-15, 2019 June 24-28, 2019

More Information on www.innovation-hsg.com

INSTITUTE OF TECHNOLOGY MANAGEMENT – UNIVERSITY OF ST. GALLEN