Overview

v  Carving Dreams (‘CD’) is India’s leading talent management & entertainment company

v  Established in 2005, our lines of business include: v  Talent Management v  Brand Consulting v  Live Events and Content Production v  Below The Line (‘BTL’) Activations

v  Headquartered in Mumbai with presence in London and Dubai

Our Team v  Strength of 75+ team members; Backgrounds ranging from Film Industry, Market

Research, Advertising, Marketing, Media Planning, Event Management, Sport Management, Digital and New Media, Legal, Finance, Banking, Consulting, Retail, Hospitality, Tourism, Media and Entertainment

Some of our KEY clients v  Hrithik Roshan, Saif Ali Khan, Bipasha Basu, Emraan Hashmi, Shilpa Shetty, Kangana

Ranaut, Mallika Sherawat, Harbhajan Singh, Tiger Shroff v  STAR Network, BCCI IPL, Procter & Gamble, Reliance Group, Tata Group, Godrej,

Swatch Group, Perfetti, SONY TV, Mattel

Carving Dreams - Business Verticals

Carving Dreams (Group)

Talent Management Brand Management

(CDE)

BTL Celebrity Activations (CDP)

Event Management Content Production

(CDL)

•  Televised  shows  •  Live  Shows  &  Concerts  •  Corporate  events  •  Photo  Shoot  •  Ad  Film  Produc;on  •  Film  Produc;on  •  TV  &  Film  Content  

Produc;on  •  Weddings  &  Par;es  •  Sports  events  management  

&  hospitality  

•  Talent  Management  •  Entertainment  Consul;ng  •  Brand  Consul;ng    •  Licensing  &  Merchandising    •  Endorsements  •  Talent  Brand  Extension  •  Movies  •  Television  •  Publishing  &  Digital  Media  •  In  Film  Branding  •  Film  Marke;ng  •  IP  crea;on  and  

management  

•  Live  events  &  appearances  •  Celebrity-­‐led  Brand  

ac;va;ons  •  Wedding  appearances  •  Poli;cal  Campaigning  

Carving Dreams Entertainment

Talent Management

•  Carving Dreams is India’s largest Talent Agency with 40+ artists under exclusive representation contracts

•  Carving Dreams has worked with over 150 notable personalities from the Entertainment Industry across South Asia & Middle East

•  Primarily representing Film Talent

•  Recently signed Sports Talent and broad basing clients from the entertainment industry to include Directors, Writers, Musicians, Singers and Musicians, Speakers, Foreign Artists & Technicians

•  Dedicated team providing Entertainment & Brand Consulting

•  Only integrated (Talent, Events, Production, BTL) agency in India

Carving Dreams Live

Events and Content Production

60 + events in last 3 years Areas of Business: v  Some of our Key Televised shows

v  Conceptualization, management & execution of STAR Network’s Film Award Ceremony v  I AM SHE Miss Universe India v  WAVE Concert – Sony TV v  Sabse Favorite Kaun Awards

v  Ground Events (including Live Bollywood shows across the World)

v  Corporate Events (dealer meets, press conferences, product launches)

v  Luxury Weddings and Parties

v  Sports events & hospitality

v  Pioneered Sports Hospitality in India through the IPL v  Official Partners of BCCI for hospitality around IPL and Champions League v  Worked with all IPL franchisees and stadiums in India

v  Self owned events / properties v  Created IP for a theatrical around Ramayana (greatest epic of India); in discussion for

exploitation of rights v  Other Event IPs under development

Events and Content Production

Content Production

v  Ad films & print campaigns v  Over 30 campaigns produced in last 18 months

v  Television content v  Strong relations with broadcasters and creative talent v  Focus on niche content / reality shows / lifestyle content v  Produced segment of Dance Reality Show with Hrithik Roshan for STAR Network v  25 + events / shows produced in last 24 months

v  Film packaging / production v  Co-production with talent under exclusive representation v  Leveraging relations with actors, directors, writers and other talent to ‘package’ film projects

SHERU CLASSIC 2011

SABSE FAVOURITE KAUN

I AM SHE

Carving Dreams Live Events

SUPER STAR AWARDS

WAVE AWARDS

DLF IPL – Season 3 & 4 Official Hospitality Implementation Partner

Carving Dreams Pulse

Carving Dreams PULSE

Carving Dreams Pulse – v  First Entrepreneur of CD - division started in July 2010 v  First of its kind in India- Primarily managing below the line business for the group v  Managing activities of artists for special appearances v  Artist portfolio consists of actors, sportsmen, writers, chefs, singers, social personalities etc v  Associated with 100+ artists v  Booked 150+ appearance deals in last 18 months

Importance:

v  Helps make inroads into new talents, brands v  School for amateur Talent managers, Brand Managers

Some events managed by Pulse for celebrity appearances:

v  Force India – Paris Hilton v  Audi A8 India launch v  LG product launch v  Bacardi event v  Mercedes product launch v  Vero Moda launch v  HP product launch v  Forever 21 v  Tod’s launch

Urvashi Sharma Esha Koppikar

Minnisha Lamba Anjana Sukhani

Key Alliances - Digital

v  Alliance with Hungama Digital Entertainment (South Asia’s largest digital company)

v  Covers production, marketing & distribution of celebrity content across all digital platforms

v  Comprehensive Digital rights of 30+ artists signed in past 12 months v  50+ activities / products already completed v  IPs in various stages of development across artists v  Includes voice content, social media management, gaming & applications,

3G video content

Key Alliances - Sports

v  Alliance with India’s first private sports management, marketing & infrastructure development company Transstadia

v  CD and TS have tied up to develop, manage, market and promote certain sports - - Boxing, Soccer , Athletics and Shooting

v  Includes talent management, sponsorships, exploitation of media rights and infrastructure management

Some key milestones:

2007 2008 2009 2010 2011 2012

KE

Y M

ILE

STO

NE

S

Largest Player in the talent space

in India

Events Co. Launched. Top 3 in the 1st Year of Operations

Pioneered Sports Hospitality in India. Official partners with BCCI in IPL

Strategic Alliance with Hungama for

Digital

Carving Dreams Pulse – First

organized celebrity BTL activations in

India

Sports Alliance - Alliance with

India’s first private sports

management, marketing & infrastructure development

company

Brand Management for India’s Biggest movie franchise

Collectivity-

Foray into Media

Education

BRAND PARTNERS

TALENT Inspiration

Dreams RESULTS

Integrity

AMBITION Collaboration

Intelligence

Contact: POOJA KAPUR

CARVING DREAMS 303/304, Oberoi Chambers 2, B Wing, Off New Link Road,

Andheri West, Mumbai 400053 Phone: +91 022 26740161/71 Fax: +91 022 26734429

E-Mail: poojak@carvingdreams.com Web: http://www.carvingdreams.com