Building your profile and networks through social media

Victoria TomlinsonChief executiveNorthern Lights PR

What we will cover …

• Professional social media – the principles• Being strategic• The 3 key media – LinkedIn, blogs, Twitter• Networking principles• Tips for LinkedIn profiles

Professional social media – the principles

What are your professional goals?

Being strategic: industry ‘expert’

• Keywords – LinkedIn summary; Twitter profile; blog

• Expert blog• Writing guest blogs• Expert Twitter profile• Linking to corporate goals and PR strategy

Expert blog

The power of LinkedIn

Groups …. find the (few) good ones

Who is on LinkedIn?

How many of you are on LinkedIn?

Yes57%

No43%

How many connections?

Of those on LinkedIn …

42% have photo

58% no photo

Of those on LinkedIn …

42% have summary

58% no summary

LinkedIn – 100% complete profile

• Photo• Two previous jobs• A summary• Education• Industry and postal code• A current position with description• Two more positions• At least 5 skills• At least 50 connections

Why does 100% matter?

• 40x more opportunities• Photo = 7x more likely found in searches• 2 recent positions = 12x more likely to be

found

Why are you connecting?

Be strategic

What do I want to achieve?Who am I targeting?What keywords do I need?What image – photos?What experience?

P

Northern Lights PR

How can we help you?• One to one coaching• Board and team workshops and coaching• Crisis PR and social media plans• Strategic B2B social media advice• Thought leadership blogging