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Track 2:
Membership Growth
Carolinas DistrictClub Coaching Day
The Role of the
Membership Chair
Joe CrosticLt. Governor-Elect, Division 26
Membership Chairman, Southport-Oak Island
• Why Do We Need A Membership Chair?
• Create A Strong, Vibrant Membership Experience
− Rewarding for current members
− Inviting to prospective members
The Membership Chair
The Membership Chair
Your Role:
Be the face & voice for membership activities in your
club
• Recruit new members• Retain existing members• Increase visibility of the club in
the community
• Passionate about Kiwanis
• Positive & enthusiastic
• Knowledgeable about growth programs
• Communicates effectively
• Encouraging and motivational
• Innovative
• Organized
• Diplomatic
Skills
• Lead & motivate a team
• Set realistic and measurable goals
• Develop & implement action plans
• Develop membership drives & special events
• Plan & conduct new member orientation
• Immediately involve new members in club
activities
• Assess existing member engagement
• Recognize & celebrate member accomplishments
Responsibilities
• Plan to serve for 1 – 2 years
• Participate in membership committee education
• Invest about 5 hours a month in inviting and
retaining members
• Train & mentor committee members
• Plan for your own succession
“Thank you for all you do for the club
& the kids we serve.”
Commitments
• Club Leadership Education: Membership
Committee
• One-Minute Speech template
• Achieving Club Excellence Tools:
− Hosting A Membership Drive
− Measuring Club Satisfaction
− Celebrating success
• Public Relations Toolkit for club strengthening
Resources Available
What More Can We Do?
Reflection
Recruiting Strategies
Chris White
District Trustee, Region 4
Kids Need Kiwanis!
But,
Kiwanis Needs Kiwanians
The Kiwanis Message
• Why?− We want to build a better tomorrow
− We want to change children’s lives
• How?− We work together in community-based clubs
− We provide hands-on services to our community
• What?− Kiwanis programs provide a unique framework for kids
− Each club determines the nature & scope of its projects
− We sponsor………..
• Relationship Marketing (Inviting Friends)
− Make the invitation personal
− Share your Kiwanis passion
• Targeted Recruiting
− Roster Analysis
− Business survey
− Key public officials, educators & child advocates
− Parents of SLP members
Inviting New Members
• An Effective Strategy For Recruiting A Group Of
Potential Members At The Same Time
− Step One: Prepare
− Step Two: Invite
− Step Three: Follow-up
• Let The Drive Reflect Club’s Personality
• Use A Service Project Or Social Event As An
Attractant
Membership Drives
• Corporate memberships
• SLP Alumni
• Club Satellites
Membership Flexibilities
• Guest Contests
• Special Guest Days
• Open House
Special Events
Engaging and Retaining
Members
KC Ramsay
Lt. Governor – Division 12
Welcome to
Kiwanis!
Topics to cover:
• Who we are
• About our club
• About Kiwanis International
• How to get involved
• Member benefits
• The Kiwanis Family
New Member Orientation
Kiwanis International Structure
Club Division
DistrictKiwanis International
How do I get involved?− Attend club meetings
− Participate in service and fundraising projects
− Attend district council meetings
− Serve on committees
− Run for office
− Spread the word about
Kiwanis
Participation
What’s in it for me?
− Change children’s lives
− Improve the community and the world
− Build friendships
− Enhance leadership skills
− Develop business contacts
− Kiwanis affiliation &
indemnification
Member benefits
Kiwanis Service Leadership Programs
− The largest and oldest youth service clubs in the world
− Program for adults living with disabilities
− 341,000 members worldwide
The Kiwanis Family
• Determine interests & skills
• Suggest project assignments
• Show them they are needed
• Assign them a club mentor
Immediate Involvement
Mentors find ways to connect new members’
interests with club activities
• Mentors:
− May or may not be the member’s sponsor
− Should be a person best aligned with person’s interests
− Outgoing & welcoming
− Knowledgeable about club programs
Formal Mentoring
• Roster Tracking
− Track Service & Project Participation
− Inventory Skills & Interests
− Inquire when participation wanes
− Encourage active engagement
• Reach Out During New Opportunities
− Involve members who don’t usually volunteer
Continuing Engagement
Member perceptions are an important part in
determining the health and strength of a club.
Perceptions are reality for the person who has
them.
Measuring Satisfaction
• Methods For Measuring Satisfaction
− Member interviews
− Satisfaction survey
− Open forum
− Focus groups
• Each has advantages and disadvantages
Measuring Satisfaction
• Report Results to the Board
− Prepare action plans for needed changes
− Determine if some items can’t be done
Impractical
Unsound
No consensus
• Report Results and Plans To the Membership
• Follow Through & Report Progress
Measure Satisfaction
Acknowledging Accomplishments Is Important
• Be timely
• Be sincere
• Be consistent
• Make it appropriate
• Make it public
Celebrate Success
Reflection
What More Can We Do?
Developing & Using Club
Satellites
Joe CrosticLt. Governor-Elect, Division 26
Membership Chairman, Southport-Oak Island
What Is A Club Satellite?
• Expand Club Membership
• Increase Outreach
• Club Opening Tool
Club Satellite Uses
Satellite Benefits
• Satellite members are members of the host club
− Same rights & privileges
• Meetings are more convenient
− Time &/or place
• Able to focus more on service, less on
administration
• May be a different demographic
How Do Satellites Work?
• Ensure orientation, support, and inclusion
• Keep members informed & encourage
participation in host club activities
• Support satellite activities
• Handle all support functions
− Administrative, financial, governance
• Provide appropriate oversight
Host Club Expectations
• Be a part of the host club
− Participate & support , where appropriate & able
• Develop a membership growth strategy
• Participate in co-governance
Satellite Responsibilities
Reflection
What More Can We Do?