Carlo Donzella Status Task 1.7 1

Status of Task 1.7Carlo Donzella - TINCFlorence, 12/09/901

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Main outcome: Interim Report 1.7

Composed of four surveys on:

-online auction and offering systems for individual artists;-online services offered by museums;-online services offered by libraries; -state-of-the-art of micro-payment systems.

A glossary of business and marketing terms has been compiled and distributed separately

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Short history

Version 1: circulated on 10/07;

Version 2: circulated on 15/08;

Version 3: circulated on 28/08;

Version 3 is the final version, integrates contributions by all authors: ICCS, ONB, IMAC, TINC

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Auction and offering systems for individual artists

•AskArt.com•TCATCO Productions and auctioneer Terry Catalano•WORKINGWITHARTISTS•Night of Artists Auction Site•Artcnet.com Fine art Gallery•Vincent Art Gallery•British Art at Auction•Sothebys.com•PHILIPS de PURY & LUXEMBURG•CHRISTIE’S•SKINNER

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Auction and offering systems for individual artists:

key conclusions•All sites (but one) include online auction

services;•Vincent Art Gallery offers the possibility of

buying reproductions of famous paintings;•WORKINGWITHARTISTS and ARTCNET.COM

Fine Art Gallery offer the possibility of participating in auctions online;

•PHILIPS de PURY & LUXEMBURG and Christie’s give estimated auction prices for Artists’ works.

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Services offered by libraries

•British Libraries•Library of Congress

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Services offered by libraries: key conclusions•The two selected Libraries are considered the references, world-wide, for their online services;

•The British Library offers a wide range of high-quality commercial and non-commercial services to libraries, business clients and individuals;•The Library of Congress has three outstanding services:

•Photo duplication service;•Interlibrary Loan;•Online Museum Shop;

•The Library of Congress is able to provide services for the blind and physically impaired.

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Services offered by museums

•The Metropolitan Museum of Art•Istituto e Museo di Storia della Scienza di Firenze•The Tate Gallery•Kunsthistorisches Museum Wien•The Museum of Modern Art

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Services by museums: key conclusions•MOMA: thematic access, good e-commerce applications, special internet membership;•Istituto e Museo di Storia della Scienza di Firenze: novel WAP services;•The Tate Gallery: model web site, excellent sponsorship program;•Kunsthistorisches Museum Wien: extremely information rich portal, good online shop;•The Museum of Modern Art: best practice for navigational tools and online exhibitions.

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State-of-the-art of micro-payment systems

•1ClickCharge•Cartio Micropayments•eCoin•iPIN•NewGenPay•PayPal (Confinity)•Qpass•Reciprocal

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Micro-payment systems: key conclusions•Next “big thing” in financial transactions after credit cards, not so good for e-commerce;•Answer the questions: how to collect small payments and still make a profit?•Common solution is to aggregate micro-payments into a large(r) one, handled traditionally;•Common limit is the lack of interoperability;•Qpass, 1clickCharge, eCoin established in US;•Cartio, iPIN and NewGenPay offer solutions of European origins.

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Glossary of marketing and business terms

Final selection of terms:Business Model Business Plan Business CycleBrand Brand Name Break-evenCash Cash-flow CompetitionCommodity Customer DelphiCopyright Demand SupplyMarket demand Investment PatentIntellectual property Intangible asset TrademarkRoyalty Licence FranchiseLiquidity Market MarketingMarket positioning Micro-Payment CommodityExpenditure Expense ProfitProfitability Loss SustainabilityStakeholder SWOT PriceUnique Selling Proposition Segmentation Value Chain

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Glossary of marketing and business terms

Sources:•UAB Small Business Development Center•Washington Post•Auburn University•powerhomebiz.com•Sydney Business Enterprise Centre •Institute for Media and Communications Management, University of St. Gallen•International Federation of Library Associations and Institutions•Oxford Reference Shelf by Oxford University Press

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Fundamental results

Precious indications about:•Competition in online “cultural” services;•Fundamental selling propositions in key sectors like:

•Art auctions;•Libraries;•Museums;

•Potential technical providers/allies for micro-payment;•Guidance for common understanding of exploitation.