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WACRAO Conference
John Pritchett MS, LPC, MCC
Career Planning in
Today’s Labor Market
Labor Market Trends
Current Recession
Occupational Projections
Education and Training Options
Aging Workforce
Job vs. Career Security
Did You Know - Shift Happens
The Future of Work
What people have sacrificed
because of the recession
1. Eating out
2. Travel
3. Salon/beauty products
4. My own place/future home
5. Shopping for fun
6. Cable
7. Going out to the movies
8. Health or car insurance
9. Coffee out
10. Peace of mind/sense of security or freedom
11. Having a child
12. Hobbies (pets)
The ManpowerGroup
Talent Shortage Survey
8th annual survey
More than 1,000 employers
surveyed in the U.S.
Nearly 40,000 globally
39 countries and territories
Research conducted in Q1 2013
“The U.S. is still wrestling with high
unemployment, but…52% of
employers report difficulty filling
open positions.”
Source: Manpower Inc.
“By 2020 there will be 123 million high-
skill, high-pay jobs available in the
U.S., but only 50 million Americans
with the right education to fill them.”
Source: Manpower Inc.
U.S. jobs most in
demand, 2013
1. Skilled trades
2. Sales Representatives
3. Drivers
4. IT Staff
5. Accounting and Finance Staff
U.S. jobs most in
demand, 2013
6. Engineers
7. Technicians
8. Management Executives
9. Mechanics
10. Teachers Source: Manpower Inc.
Occupational Projections
NACE Job Outlook
2013
Survey conducted July 25, 2012
through September 10, 2012.
Employers expected to hire 13 % more
new college graduates than last year,
but revised estimates to 2.1 % in
April, 2013 Spring Update.
Most employers are interested in hiring
grads from business, engineering, or
tech-related disciplines.
NACE Top 10 Bachelor’s Degrees
for the College Class of 2013
1. Finance
2. Computer & Information Science
3. Accounting
4. Business Administration Management
5. Mechanical Engineering
NACE Top 10 Bachelor’s Degrees
for the College Class of 2013
6. Management Information Systems
7. Electrical Engineering
8. Computer Engineering
9. Marketing/Marketing Management
10. Economics
The Candidate Skills /
Qualities Employers Want
4.55 Ability to work in a team structure
4.50 Ability to make decisions and solve problems
4.48 Ability to plan, organize, and prioritize work
4.48 Ability to verbally communicate with persons inside
and outside the organization
4.37 Ability to obtain and process information
4.25 Ability to analyze quantitative data
4.01 Technical knowledge related to the job
3.94 Proficiency with computer software programs
3.62 Ability to create and/or edit written reports
3.54 Ability to sell or influence others Job Outlook 2014 – October 2, 2013
Eight Hot Careers to
Watch In 2013
Medical Assistant
Software Developer
Dental Hygienist
Personal Financial Advisor
Public Relations Specialist
Social Worker
Biomedical Engineer
Veterinary Technologists and Technicians
Yahoo! Education 12/28/2012
New and Emerging
Industries
Water Supply Systems
Science and technology R&D
Clean energy and power plants
Transportation systems
Agricultural technologies and solutions
Promoting sustainable living Source: The Futurist Magazine
Education and Training
Options
Education and Training
Options
On-the-Job Training
Military
Apprenticeship
Trade School
Technical College
Community College
4-Year College
Parent Concerns
for their Children
•Happy
•Healthy
•Safe
•Successful
•Self Supporting
The American Freshman: National Norms
for Fall 2012 and Fall 2006 Sylvia Hurtado & John H. Pryor
Cooperative Institutional Research Program (CIRP)
Higher Education Research Institute (HERI)
Graduate School of Education & Information Studies
University of California, Los Angeles
http://www.gseis.ucla.edu/heri/heri.html
CIRP Freshman Survey
• Comprehensive survey of incoming first-time full-time college students at four-year institutions
• Beginning of longitudinal research program that continues with the YFCY, DLE, and CSS
• 47th year and over 15 million students total
CIRP Freshman Survey 2012
• Administered at
– 389 four-year institutions
– 236,937 students
• “Norms”
– 283 four-year institutions
– 192,912 students
– Weighted to 1.5 million
entering four-year institutions
Reasons to go to College (% Indicating “Very Important”)
40
50
60
70
80
90
100
1976 1979 1982 1985 1988 1991 1994 1997 2000 2003 2006 2009 2012
% o
f S
tud
en
ts
To be able to get a better job
To be able to make more money
To gain a general education and appreciation of ideas
Most important objective:
Being well off financially
0
10
20
30
40
50
60
70
80
90
100
% o
f S
tud
ents
Being very well
off financially
Developing a
meaningful
philosophy of
life
Reasons noted as “very important”
in deciding to go to college
87.9 % To be able to get a better job
82.5 % To learn about things that interest me
79.3 % To get training for a specific career
74.6 % To be able to make more money
72.8 % To gain a general education and
appreciation of ideas
61.9 % To prepare myself for graduate or
professional school
50.6 % To make me a more cultured person
Reasons noted as “very important”
in deciding to go to college
46.4% Parents wanted me to go 21.1% Wanted to get away from home 17.2% A mentor or role model encouraged me to go 5.6% I could not find a job 4.1% Nothing better to do Fall 2006
Pathways to Prosperity:
Meeting the Challenge of
Preparing Young
Americans for the 21st
Century
Source: Pathways to Prosperity Project Harvard Graduate
School of Education
32
A More Demanding Labor Market
In 1973, a high school diploma was the passport to
the American Dream
• 72% of the workforce of 91 million had no more
than a high school degree
Source: Center on Education and the Workforce, Georgetown University
33
Today’s Reality: PSE Credential is the New Passport
Post-secondary education (PSE) is necessary to
compete in the global economy in 2010 and beyond:
• Between 1973 and 2007, we added 63 million jobs
• Jobs held by those with no more than a High
School education fell by 2 million over this period
• Workers with a HS education or less now make up
just 41% of workforce, as compared to 72% in 1971
Source: Center on Education and the Workforce
34
PSE Will Be Even More Important Tomorrow Economic forecasters widely agree that these trends
will continue
For example, the Georgetown Center on Education
and the Workforce forecasts:
• 63% of all jobs will require at least some college in
2018, up from 59% now
• The U.S. will need to produce 22 million more PSE
degrees by 2018, but we are likely to fall short
35
College for All does not mean everyone needs a B.A. Even in this decade
most jobs do not require a B.A.
Source: March CPS data, various years; Center on Education and the Workforce forecast of educational demand to 2018.
36
What is the right goal for the U.S.?
“College for All” needs to be broadened to mean a
meaningful “post-high school credential” for all
A meaningful credential can be earned in many ways:
• Community college
• Apprenticeships
• The military/community service
• Four year college
Future Jobs: Solving the
Employment and Skills
Crisis
Edward E. Gordon (Praeger, September 2013)
Future Jobs: Solving the
Employment and Skills Crisis
Seventy-five percent of the available jobs will
require higher skills and offer higher pay
The U.S. labor market is out of sync with the career
aspirations of many people.
Too many younger workers lack general education
and specialized career skills, let alone a strong
work ethic, to sustain a middle-class standard of
living. They adding to the growing American
“underclass.”
The new “talent era” will require the majority of
workers to acquire and maintain high skills and
career knowledge throughout their working lives.
Aging Workforce
40
Boomers Downsize
Retirements
77 million-strong generation
Just 9% say they are strongly convinced
they’ll be able to live comfortably in
retirement
47% say they’ll have to delay retirement
82% say they will have to work for pay in
retirement
Milwaukee Journal Sentinel – Tuesday, October 15, 2013
Boomers Downsize
Retirements
“Nearly two-thirds of Americans
between the ages of 45 and 60 say
they plan to delay retirement,
according to a report to be released
Friday by the Conference Board. That
was a steep jump from just two years
earlier, when the group found that 42%
of respondents expected to put off
retirement.” Source: Wall Street Journal 2/7/2013
When Gray is Golden:
Business in an Aging
America
Health Care
Home Products
Financial Services and Products
Recreation and Leisure Services
Educational Services
Business Consulting
Wellness and Youth-Enhancing Products Source: The Futurist July-August 1992
Dr. Ken Doka
Hi John
Every time I get an email from you I resolve to
do another -- hard to prejudge careers but fields
in technology (ie IT, helping companies keep
abreast of technological opportunities) and
aging will always be big
Warmly
Ken
Job vs. Career Security
Career Path
In the past, a person’s career
path was often like an
escalator ride!
Job Security
…is an obsolete term that refers to a time in history when "companies provided job security, good pay, and benefits in return for a lifetime career commitment from employees."
1956 The Organization Man - William H
Whyte Jr.
Rockwell Automation
(Allen-Bradley)
“The developments at Rockwell
Automation are hardly unique to
Milwaukee - or to America.
Globalization has transformed our
economy at its core, and no amount of
coaxing will put the genie back into the
bottle.” Source: One Union’s Demise by John Gurda
Career Security
Career Security is never provided by an employer.
It is something we create for ourselves!
It is developed through a continuous process of updating
skills, networking, and looking at wherever we are at
the moment as a stepping stone to the next stop on our
career journey!
Individuals possessing Career Security feel in control of
what happens to them in the workplace. They have
become the master of their career, rather than its
victim!
Planned Happenstance
Learning Theory
Unpredictable social factors,
chance events and environmental
factors are important influences
on our lives. By approaching
chance conditions and events
positively we are more likely to
capitalize on chance events and
turn serendipity into opportunity.
Helpful Personality Traits
Curiosity to explore learning
opportunities
Persistence to deal with obstacles
Flexibility to address a variety of
circumstances and events
Optimism to maximize benefits from
unplanned events.
Factors Helpful in
Career Management
The commitment to ongoing learning and
skill development
Ongoing self-assessment
Assessment and feedback from others
Effective networking
Achieving work-life balance
Financial planning to incorporate periods
of unemployment.
The Single Most Critical
Skill for the 21st
Century
Foresight! World Future Society – October 1, 2013
Foresight!
“In this era of accelerating
change, knowledge alone is no
longer the key to a prosperous
life. The critical skill is foresight.
Knowledge quickly goes out of
date, but foresight enables you to
navigate change, make good
decisions, and take action now to
create a better future.”
Foresight!
“We often think people are successful
because of luck, when in fact it was
their foresight that made them “lucky.”
Foresight prepared them so they were
ready to act on their opportunities. If
you look at any successful person,
organization, even country, you will
find a high degree of foresight. That is
why foresight is the secret ingredient
of success.”
Foresight!
“Foresight is critical to achievement in
all areas of your life, including your
major life decisions. People who lack
foresight are likely to find themselves
unemployed when jobs are unexpectedly
lost to new technologies, competition
from overseas, or shifts in consumer
tastes. Foresight is the key to survival in
a world of disruptive innovation.” World Future Society October 1, 2013
Did You Know?
http://www.youtube.com/watch?v=_NzKiU0SykQ
The Future of Work
http://www.youtube.com/watch?v=G8Yt4wxSblc