Career Path and Networking Leveraging Social Media · Leveraging Social Media Manuel Barroso Executive Partner Positive BCS February 26 th, 2015. TM Positive BCS Session I –Foundation

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Career Path and Networking

Leveraging Social Media

Manuel Barroso

Executive Partner

Positive BCS

February 26th, 2015

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Session I – Foundation

Ensure your project is set for success

• Background

• Career path

• Social Media

• Tips to build a solid LinkedIn profile

• Networking tips

• What not to do

• Being a non-native born, how do we achieve success in USA

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I am a Global Integration Executive Consultant, who guides companies to seamlessly integrate the entire value chain from customers to suppliers.

Being business focused with solid IT expertise, my clients received seamless integration of front and back office (such as CRM-ERP), and smooth delivery of complex global programs, generating operational savings and increasing revenue.

My career experience includes Partner and Delivery Executive at IBM, Principal at PricewaterhouseCoopers and SAP Center of Excellence manager at T-systems.

I am Manuel Barroso, executive partner at Positive Business Consulting Services.

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Entrepreneur

Recognize

Opportunities

Form Teams

And Alliances

Launch

Enterprises

Network! Investor

15

year

plan

5 Year plan

Next year plan

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Social Network Platforms

• Key capabilities

– Networking features

– Profiles

– Search

– Security

• Common platforms

Key considerations

• Data Privacy

• Verifiable information

• Can be read by people that

we know and people that

we don’t know

• What we publish

– stays there forever

– Is relevant for our audience,

current and future

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#1 – Keep it Professional!

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Brand statement,

unique value points

Location and

Industry

Contact information

Personal & Company

WebsiteCustomized

LinkedIn URL - BRAND

Professional photo

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Expand Branding from headline

Use 1st person, include key words

Key skills and strengths

Key accomplishments

Example of a tangible benefit for the

organization or client

Snapshot of interpersonal skills

Glance of career across organizations

Summary of Education and Key

Certifications

Ma

x 2

,00

0 w

ord

s!

Objective

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Role, include at least 3 positions

Branding – Consistency - Expand!

Value add

Years, from - to

Key recommendations

Value add

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High level scope and

organization value

Key Projects

Members

Organizations where you volunteer

Opportunities aligned with your

career and personal goals

Organizations you Belong To

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Ensure skills are consistent with

branding, with what you have done

and with what you want to do

It shows that your network

recognized that these skills have

been demonstrated

Try to select the most valuable skills,

some may look duplicated, choose

the ones reflect the best of you

Displaying the languages you know

will open opportunities

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Includes the ones that are relevant

to your career and future career path

Select Key Education Milestones

DO NOT include every single course,

Unless critical on your career

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Focus them on your target market

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• Clearly define your career and personal objectives, include in your network, first people that is aligned with those objectives, people you can help, and people who can benefit of what you know and what you can do.

• How do you find those people

– Industry committees

– Professional networks

– Chambers of commerce

– Related Industry conferences

– Search in LinkedIn for particular profiles and locations

– Previous jobs, clients, colleges

– Join groups that align with your objectives

• Invite them into your network

– Direct invite

– Request an introduction to get from a 1st to 2nd or 3rd degree contact

– Leverage groups

– Spell out a clear message on why you would like to connect with that person

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• Generate traffic

– On a weekly basis

• Post one or two status updates

• Comment on group discussions

• Start a group discussion

• Share relevant industry or profession news to relevant groups or your network

– Create relevant blogs or posts

• Additional potential contacts

– Look for relevant, to your objectives and profession, on selected companies

– Subject matter experts in your field where you could exchange knowledge

– Decision makers

• Be selective

– It is not Facebook

– Ensure that your contacts align with your values and that you can help them in a way

• Ensure your profile is complete!

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It’s not sufficient to be connected to numerous people without

interaction. There are different levels of relationships. Small

group considered close friends, may or may not be in LinkedIn,

communicate on a personal level regularly, having time for

coffee and getting to know them and their needs more.

Then a larger group, building a relationship with and getting to

know more through email, phone calls, and personal messages

on social media.

Some, may have a multitude of contacts or followers, who are

thousands, and can communicate with them via Twitter,

Google+, LinkedIn, and email. Regularly, people from the outer

groups move into the inner groups.

Session I – Foundation Ensure your project is set for success

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• Bad Online Presence: There are literally hundreds (maybe

thousands) of articles online about people who have been

fired for posts on social media, or ones that talk about how

HR teams Google your name before they call potential

candidates in; and yet with all of this overwhelming

information, job seekers don’t seem to heed the warnings and

post controversial things online with no regard whatsoever. It

could be a CAREER ENDER! Make sure you scour the internet

and clean up your online dirty laundry.

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What USA has to offer

• Great projects

• Land of innovation

• Diversity

• Global reach

• Great people

• Align on the way we

communicate to each culture

in the land of diversity

What we bring

• Technical knowledge

• Defined a clear career path

• Solid values

• Willingness to succeed

• Focus

• Willing to challenge the status quo

• Drive results

• Adaptability

• Build the network domestic and international

Session I – Foundation Ensure your project is set for success

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Challenges

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Captions

• Some content was obtained from LinkedIN

• Some pictures taken from Lardbucklet, westwood and others

• Positive, Positive BCS and the Logo are trademarks of Positive BCS LLP

Documents

Career Path and Networking Leveraging Social Media · Leveraging Social Media Manuel Barroso Executive Partner Positive BCS February 26 th, 2015. TM Positive BCS Session I –Foundation