Embed Size (px)
Citation preview
C16 THE DOMINION POST CLASSIFIEDS Saturday, July 29, 2017
Career Market
BUILDING Maintenance Companyrequires a Painter/Decorator
If you have the following attributes and skills youcould be the right person!
»Honest, reliable with a great attitude
»Must have a full set of tools
»Must have current full license and a reliablevehicle
Full time position
Phone Ian 568 4915 or 027 449 3661
BUILDING Maintenance Companyrequires labour only carpenter
If you have the following attributes and skills youcould be the right person!
»Honest, reliable with a great attitude
»Must be trade qualified (LBP would be greatbut not essential)
»Must have a full set of tools
»Must have current full license and a reliablevehicle
Full time position
Phone Ian 568 4915 or 027 449 3661
REQUIRED Two Indian Cooks forIndian Tandoori and Curry.Should have relevant work ex-perience of 2 to 3 years. SendCVs to [email protected]
WE-7773376AA
The Proprietor, Te Aute Trust Board, is seeking to employ a dedicated,enterprising manager to support and care for up to 75 student boarders,lead the hostel staff team and fulfil day to day opera onal and administra vedu es of all boarding facili es.
This is a role with a high degree of trust and responsibility. Applicantswill need to show understanding of priori es for: regulatory compliance,sensi vity of student needs, rela onships with whānau and members ofcollege staff, alumni and all associated with Hukarere. Ongoing professionaldevelopment will be expected and facility for Te Reo will be an advantage.
Please email your applica on le er, CV and contact details of three referees,to the Principal, Mrs Lelie Pearcey through the School Officeat [email protected]
A Role Descrip on is available on request. Applica ons close at 5pm onthe 10th August 2017.
Boarding School Hostel ManagerHukarere Girls’ College is a secondary boarding school at17 Shaw Road, Eskdale, Napier. The School has a strong Māoricharacter and follows the Anglican tradition.
www.canterbury.ac.nz/joinus
Space Manager
Capital Works• Full-time (37.5 hours per week)
• Fixed Term (four years) position
Capital Works are delivering a revitalised campus to the UC community that inspires
and stimulates students and staff to work, study, and socialise, and positions UC as a
destination campus well into the future.
As the regenerated campus takes shape, UC is placing new emphasis on improving the
efficiency and utilisation of its refreshed portfolio of built space. The Space Manager
will play a critical part in taking the management of UC’s built space to the next level.
If you have experience in space planning, design or management, are familiar with
working in a large complex organisation and might be a construction professional,
property manager, analyst, or planner, then visit our website today to read more about
this opportunity!
The closing date for this position is: Sunday, 20 August 2017
For information about the range of benefits in joining UC please visit our website.
The University of Canterbury is an EEO employer and actively seeks to
meet its obligation under the Treaty of Waitangi.
FRANCHISES NOW available,Hutt Valley, Kapiti, Porirua &City. Jim’s Mowing 0800 454654
CHEF wanted Viva Mexicoexperience required 5 years onMexican or Latin American foodknowledge on MS Office andMexican product, cost [email protected]
Situations Vacant
TICKETEDRIGGERS/
SCAFFOLDERSWanted for
maintenance shutstarting mid SEPT.Must have current
Working @Heights and
Confined SpaceQuals. Pre Shut(Mid AUG) work
avail alsoPhone
021-767-190or
021-767-193
Adult Vacancies
SOFIA’S SECRETMake up to $3000 per day at
Wellingtons elite escortagency. Accom available.
All female management in aprivate luxury manor,
cash paid daily.
0274375030www.wellingtonescort.co.nz
Situations Vacant
PRESENTER REQUIREDL O O K I N G f o r a r e l i a b l e ,enthusiastic person to presenthands-on activities into schools.Full training provided. Somecountry travel. Part-time, suitsemi-retired person working as acontractor. Start 8 August.Ph Tim 0800 262847.
Machine OperatorsUrgently Wanted
Must be able to driveDiggers, Bulldozers andScoops, tractors etc.
Immediate start. Work in theWarkworth/Auckland area.
Excellent rate of pay.
Great Company to work for.
Phone 0274743081 or09 4128287
Adopt or foster an animal
Animals belong in homes. They enrich and bring colour into your life.
an animal from the SPCA helps us help more animals.Fostering
recovering from illness or injury.
Call us on... 04 389 8044.
Wellington SPCA: Ending animal cruelty, neglect and unwanted animals
Puttingbrains intothebackendHome-based marketing strategist Jamie Houston with his two boys, Luka, two and a half, and Elijah, eight months. Below, he meets with a client at a cafe. Photos: JOHN NICHOLSON/FAIRFAX NZ
Marketing strategistJamie Houston helpsbusinesses, but hegets kick out ofteaching music too.
QUICK QUESTIONSNAME: Jamie Houston
BORN: Porirua, October 1967
FIRST JOB: In the sheet music department of Shand Miller’s Musical Instrument Store in Manners St
FAVOURITE MOVIES: The Back to the Future trilogy
FAVOURITE SONG: Diana Krall’s take of Joni Mitchell’s A Case of You from Diana Krall - Live in Paris
FAVOURITE FOOD: A roast, preferably lamb with mint sauce and gravy, along with roast potatoes, pumpkin, kumara, with baby peas
+
WELLINGTONIAN Jamie Houston getshis fair share of strange looks whenhe tells people he’s ‘‘the back-endguy’’.
‘‘I met this lady the other day whoasked what I did, I said ‘I look afteryour back end’. Of course her mouthdropped and she looked at me andsaid ‘well you don’t look after mine’,’’he laughs.
‘‘I do it on purpose – they might notremember my name but theyremember that I’m the back-end guy.It’s about getting people interested inwhat I do.’’
Houston is no health professional,as many might suspect after such anopening gambit but he is a back-endmarketing strategist. It means hespecialises in helping businessesimplement sales and marketingcampaigns that generate morebusiness by tapping into their existingdatabases of customers.
‘‘I specialise in past clientreactivation,’’ he says. ‘‘I talk aboutgetting that old database out of thecupboard and dusted off because theyare the people who have alreadyspent money with you so why notnurture them, engage them and findout who is ready to buy off youagain?’’
He believes too many businesses‘‘flush their profits down the toilet’’ byspending all their marketing budgetson the front end – finding new leadsand converting them into clients.
‘‘As funny as it may sound, when itcomes to your business, looking afteryour back end really is seriousbusiness.’’
He says it’s about having the propercustomer follow-up systems in placeto maximize the lifetime value of eachcustomer so that they buy again, andeven make referrals to friends, familyand social and business connections.
Through his own Lower Hutt-basedcompany, Honk Marketing, Houstonbuilds these ‘‘marketing funnels’’ byusing email and web pages for hisclients after several meetings aboutthe course of action.
Right now he’s building a marketingcampaign for one client, and used athird party email marketing platformthrough which makes an offer andbased on recipients’ actions figuresout who is ready to buy.
‘‘I will be creating and building alanding page, a specific web pagerelated to the campaign, not a genericwebsite. I will make sure all the i’s aredotted and t’s are crossed, I will writethe email copy in conjunction with theclient to make sure it’s in keeping withtheir language but it also has a strongcall to action, and a deadline.’’
He speaks of another client whowas looking for ways to utilise theircompany database but were unsurewhere to begin.
After enlisting Houston’s help, theydusted off their old database and gotit to the point where it could be used,and then sent an email campaignmaking an offer to past and currentclients.
‘‘They generated nearly $300,000in turnover in a couple of weeks as aresult of that specific emailcampaign,’’ he says delightedly.
For Houston, that’s the rewardingpart.
‘‘On one hand I’m trying to take a30,000 foot view of the businessoverhead, and on the other hand I’m adetails guy.
‘‘So combining the two to build outa campaign like that, then seeingpeople work their way through it andmy clients coming back to say they’vegot, say, five new sales they wouldn’thave otherwise got, that is veryrewarding.
‘‘It’s also exciting to see thelightbulb go off in their minds,realising they’ve been missing out onall this business for so many yearsbecause they’ve been ignoring theirpast clients.’’
Houston began his own business in2010 and almost eight years on he’snow juggling it with family life withtwo young boys, aged eight monthsand almost three.
As well as being ‘‘the back-endguy’’, he’s also a musician.
He plays piano, saxophone andukulele as a ‘‘fun strummer’’ andteaches piano to children from hishome one afternoon a week.
‘‘I have six kids come to my houseand learn piano off me – I do that toget my head out of the computer andmarketing and into the creative space,and I love it.’’
Houston wanted to become amusician from a young age. He began
playing the piano at age eight andcontinued with the same teacher for15 years.
‘‘When she retired I was her longeststanding pupil – I played classical butconvinced her to try more pop androck when Elton John wrote Song forGuy and I wanted to learn it.’’
He discovered jazz as a student atWellington College and learnt thesaxophone as a result, as well as jazzpiano.
‘‘On the last day of school I got amessage from the office saying ShandMillers musical instrument store waslooking for someone to work in theirsheet music department.
‘‘I had basically wagged all myclasses and just did music at school,so I was the first person they thoughtof, and off I went.’’
Eventually he did a Bachelor ofMusic at Victoria University, majoringin composition.
Outside of his studies he playedclassical piano at former PlimmerHouse Restaurant, now BoulcottStreet Bistro, and worked in thehospitality industry at Wilton Houseand James Cabaret.
Then a major about-turn followed –he successfully applied for a jobworking for Wellington photographerSimon Woolf firstly in admin and thenas one of his assistants.
After a stint overseas and workingin a bar in Ireland, he slotted back intohis role at Woolf Photography beforemaking a return to the music industry.
‘‘I worked for three differentmusical instrument stores both hereand in [Lismore] Australia over thenext 10-12 years, and at that stage Iwas getting up to management level.
‘‘I was doing all the marketing andadvertising for each shop I wasrunning and looking for better ways to
do things.‘‘Eventually I got to the point where
I was in my 40s, I couldn’t see a bigfuture in staying doing what I wasdoing, so I started looking around forother things, which is when Idiscovered the online world ofmarketing.’’
After finishing a course by original‘‘back-end’’ specialist and Americanentrepreneur Steve Rosenbaum,Houston took the plunge and set uphis own consultancy.
‘‘I realised this was something thatbusinesses really needed and I couldoffer it.
‘‘So I quit my job after 30 years ofhaving a job – it was a huge step andit took me almost two years to get upthe guts to do it.’’
At the time Houston was still livingin Australia in Byron Bay, but hemoved back to Wellington soon afterto build up his business.
‘‘Living in Byron Bay was amazing,the lifestyle was amazing, buteveryone there is a lifestyler so it washard starting a marketing consultancyand finding potential clients.’’
He has since joined variousnetworking groups so that HonkMarketing can gather momentum.
He’s also formed an online ukulelecommunity that has about 16,000followers on Facebook.
‘‘I’ve actually built a little businessout of ukulele merchandise. I did it asa way to show potential and currentclients how you can build a followingon social media and monetise it.’’
He enjoys the fact that workingfrom home allows him to also be afamily man. In fact, after beinginterviewed he was off with his wifeand two boys to Aroha RetirementVillage where he runs a music groupfor toddlers.
‘‘I take my ukulele and we havesome fun for half an hour, it’s a veryspecial time for me. It’s so fulfillingbeing able to share my love of musicwith all the little ones, to see theirfaces light up when their favouritesong comes on and watch them do allthe actions to go with it.
‘‘Being able to run my businessfrom home, and to have the flexibilityto be with my family when it counts,is challenging, exciting and fulfilling,absolutely.’’
