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M E D I A K I T

CAREER Magazine 2010 Media Kit

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Page 1: CAREER Magazine 2010 Media Kit

M E D I A K I T

Page 2: CAREER Magazine 2010 Media Kit

Know Better. Do Better. Live Better.

Careers and Coffee Network Career information sessions Student Career Services Offices Job/career fairs During lectures and lessonsOff-campus training, employment

Facebook

Twitter

LinkedIn

C A R E E R

M a g a z i n e

Strong Online presence, CAREER Magazine is exposed through a variety channels

MISSIONTo offer "behind the desk and in the trenches CAREER Education strategies to help others know better,

do better and live better as a result of their career choice.

VISIONTo be the leading CAREER publication and resource for those seeking to get the job, love their career

and take their worklife to the next level.

CAREER Magazine is a green publication. It is a world wide online resource written by career industryprofessionals for job seekers, employees, employers and entrepreneurs who may not need the humanresources department, but still need the human resources expertise!

It discusses life choices such as career- development, career progression, career challenges and careereducation. In addition to career articles, CAREER Magazine content also covers campus life, healthyliving, finances and maintaining a work-life balance.

� Published bi-monthly (6 issues per year) the publication goes live on the 15th of the first month inthe issue sequence Jan/Feb, Mar/April, May/June, July/August, September/October, andNovember/December.

� More than 50,000 subscribers throughout the Country with National and International subscribers

� Interactive magazine that hosts a job board, LIVE Career tips, webinars, who's hiring reports, andpromotions for it's readership online at www.TheCareerMag.com

• Fun, inspiring, relevant and easy-to-read editorial make CAREER Magazine, the magazine thatpeople actually WANT to read cover to cover.

At CAREER Magazine, we believe your career is an extension of your life. Our writers write from

real world experiences they have gained working “behind the desk” and “in the trenches” of the

career industry field.

Page 3: CAREER Magazine 2010 Media Kit

ONLINE MAGAZINE

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Aliquam dapibus ipsum vitae sem. Ut eget mauris ac nunc luctus ornare. Phasellus enim augue, rutrum tempus, blandit in, vehicula eu, neque. Sed consequat nunc. Proinmetus. Duis at mi non tellus. malesuada tincidunt. Cras in neque. Sed lacinia, felis ut sodales pretium.

M a g a z i n e

CAREER Magazine’s Publisher is a certified

human resources professional with industry

certifications as a Professional in Human

Resources (PHR), Certified Compensation

Professional (CCP), and Certified Human

Resources Manager (CHRM). Committed to the

career industry, she is a published author, radio

employment expert, career event speaker and

career industry contributor whose expertise has

been sought by the Wall Street Journal, Atlanta

Journal Constitution, Denver Post, Association of

Job Search Trainers, Georgia Department of

Labor, Women for Hire (Good Morning America

Job Contributor) and the National Resume

Writers Association to name a few.

CAREER Magazine has a strong on-line presence and is distributed through a variety of channels,such as:

� Facebook

� Twitter

� LinkedIn

� MySpace

� Careers and Coffee Network

� Career Information Sessions

� Student Life Centers

� Job/Career Fairs

� Lectures and Lessons

Magazines are a leading contributor of word-of-mouth recommendations.Magazines are #1 in ROI- Accountability research demonstrates that magazines are undervalued in the media mix. Studiesfrom around the world prove that dollar-for-dollar, magazines deliver more bang for the media buck.

IDC surveyed nearly one thousand Internet users for thesurvey. They found that:

· The Internet is the medium on which onlineusers spend the most time (32.7 hours/week).This is equivalent to almost half of the total timespent each week using all media (70.6 hours).

· People spend twice as much time on the Internetas they spend watching television (16.4 hours).

· People spend eight times as much time on theInternet as they spend reading newspapers andprint magazines (3.9 hours).

* IDC is a subsidiary of International Data Group, the world's leadingtechnology media, events and research company.

Page 4: CAREER Magazine 2010 Media Kit

We only deliver the best of the best...

A few CAREER Magazine columns and features:

� Career Conversations (Cover Features)A close-up candidate conversation with professionals in allindustry's willing to share their personal career struggles andsuccesses.

� Ask The ExpertsA panel of human resource professionals answersemployment law, trends and other questions.

� Careers and ChristWritten by certified human resources professional providingan opportunity to locate career advice from the Word of God.

§ Resume ReflectionsWritten by a team of resume-writing professionals to ensureyour resume is a reflection of you.

§ Expert to EntrepreneurWritten by entrepreneurs who share how they transitionedfrom employee to entrepreneur.

� I Live OnlineWritten by a job search strategist and technical guru toprovide tips on utilizing technology to improve career options.

§ Life After LayoffWritten by layoff survivors to share recovery tips to re-buildyour career after a layoff.

§ Staffing StrategiesWritten by a team of staffing agency owners to highlight thebenefits of working with a staffing agency to reach yourcareer goals.

§ Healthy CareersWritten by certified fitness experts to provide tips on stayingfit and exercise techniques that can be completed in theworkplace setting.

CAREER Magazine content is 100% dedicated to career wholeness. We seek to touch emotional,

mental, physical, and financial challenges that arise in the workplace. CAREER Magazine readers

report being educated, encouraged and motivated by the publication.

CAREER Magazine Editorials

www.TheCareerMag.com

Page 5: CAREER Magazine 2010 Media Kit

www.TheCareerMag.com

Demographics69% of CAREER readers are women

63% are African-American

74% are between the ages of 25-52

Median Income: $55,000

65% have HHI of $72,000+

52% have a college degree of better

80% have at least some college

89% are employed

44% are currently married

51% have children

Circulation10,000 quarterly circulations

350,000 + total audience*

Digital website edition and monthly newsletter

Publisher's suggested subscription price $17.99/ 6 issues

2008/2009 Purchasing Projections81% will purchase a career related book in the next 12 months.

90% will seek new employment options in the next 12 months.

60% will change for salary/benefit reasons in the next 12 months.

41% will purchase new technology in the next 12 months.

60% will attend 1-3 career-related conferences in the next 12 months.

*includes radio audience

CAREER Magazine Market

Page 6: CAREER Magazine 2010 Media Kit

# of Listing 1 2-5 6-10 11-20

Price per Listing 199 179 159 99

Virtual Career Fair / Webinar Sponsor 500 - - -

CAREER MAGAZINE JOB BOARD

INSIDE Front Cover 289

INSIDE Back Cover 265

AD Filler (3 per issue) 75

PREMIUM PLACEMENTS

AD SPECIFICATIONS 12x 6x 3x 1x

Advertising Article* 2091 1218 672 350

Spotlight on Success - - - 175

Book Review - - - 175

Job Seeker Profile 1251 709 386 125

Market Place with Image 831 499 281 99

Market Place Listing Only 831 499 281 99

AD Filler 831 499 281 99

BRAND ADVERTISING

AD SPECIFICATIONS 12x 6x 3x 1x

Full Page Spread 3750 2016 1092 560

Half Page Spread 2520 1449 808 425

Full Page 2091 1218 672 350

1 /2 Page Vertical/Horizontal 1251 709 386 199

1 /4 Page 831 499 281 99

GENERAL ADVERTISING

Full Page Spread Half Page Spread Full Page 1 /2 Page vertical 1 /2 Page horizontal 1 /4 Page

CAREER Magazine Advertising

Page 7: CAREER Magazine 2010 Media Kit

WHO’S WHO ADVERTISINGAD SPECIFICATIONS

Full Page Spread 560

Half Page Spread 425

Full Page 350

1 /2 Page Vertical/Horizontal 199

1 /4 Page 99

ADVERTISING INFORMATIONADVERTISING ARTICLE

1 page, ad article, product logo and event box (if applicable)

SPOTLIGHT ON SUCCESS

1 page, bio, logo, photo, product (if applicable)

BOOK REVIEW

1 page, book cover, author photo, link to website, book

review or write up

MARKETPLACE LISTING

Name, company, contact name, email, phone and website

address

AD FILLER

Insert of larger ad on “Your Ad Could Be Here” page

AD SUBMISSION INFORMATIONAcceptable File Format PDF Preferred, JPEG or PNG

Resolution: 300 dpi

Page 8: CAREER Magazine 2010 Media Kit

PO Box 54166 Atlanta, GA 30308404.604.4511

We look forward to serving you!