Upload
stephanie-harper
View
216
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Career Magazine 2010 Media Kit V2
Citation preview
M E D I A K I T
Know Better. Do Better. Live Better.
Careers and Coffee Network Career information sessions Student Career Services Offices Job/career fairs During lectures and lessonsOff-campus training, employment
C A R E E R
M a g a z i n e
Strong Online presence, CAREER Magazine is exposed through a variety channels
MISSIONTo offer "behind the desk and in the trenches CAREER Education strategies to help others know better,
do better and live better as a result of their career choice.
VISIONTo be the leading CAREER publication and resource for those seeking to get the job, love their career
and take their worklife to the next level.
CAREER Magazine is a green publication. It is a world wide online resource written by career industryprofessionals for job seekers, employees, employers and entrepreneurs who may not need the humanresources department, but still need the human resources expertise!
It discusses life choices such as career- development, career progression, career challenges and careereducation. In addition to career articles, CAREER Magazine content also covers campus life, healthyliving, finances and maintaining a work-life balance.
� Published bi-monthly (6 issues per year) the publication goes live on the 15th of the first month inthe issue sequence Jan/Feb, Mar/April, May/June, July/August, September/October, andNovember/December.
� More than 50,000 subscribers throughout the Country with National and International subscribers
� Interactive magazine that hosts a job board, LIVE Career tips, webinars, who's hiring reports, andpromotions for it's readership online at www.TheCareerMag.com
• Fun, inspiring, relevant and easy-to-read editorial make CAREER Magazine, the magazine thatpeople actually WANT to read cover to cover.
At CAREER Magazine, we believe your career is an extension of your life. Our writers write from
real world experiences they have gained working “behind the desk” and “in the trenches” of the
career industry field.
ONLINE MAGAZINE
Nullam lorem sapien, tempus ac, fringilla at, elementum sed, purus.
Aliquam dapibus ipsum vitae sem. Ut eget mauris ac nunc luctus ornare. Phasellus enim augue, rutrum tempus, blandit in, vehicula eu, neque. Sed consequat nunc. Proinmetus. Duis at mi non tellus. malesuada tincidunt. Cras in neque. Sed lacinia, felis ut sodales pretium.
M a g a z i n e
CAREER Magazine’s Publisher is a certified
human resources professional with industry
certifications as a Professional in Human
Resources (PHR), Certified Compensation
Professional (CCP), and Certified Human
Resources Manager (CHRM). Committed to the
career industry, she is a published author, radio
employment expert, career event speaker and
career industry contributor whose expertise has
been sought by the Wall Street Journal, Atlanta
Journal Constitution, Denver Post, Association of
Job Search Trainers, Georgia Department of
Labor, Women for Hire (Good Morning America
Job Contributor) and the National Resume
Writers Association to name a few.
CAREER Magazine has a strong on-line presence and is distributed through a variety of channels,such as:
� MySpace
� Careers and Coffee Network
� Career Information Sessions
� Student Life Centers
� Job/Career Fairs
� Lectures and Lessons
Magazines are a leading contributor of word-of-mouth recommendations.Magazines are #1 in ROI- Accountability research demonstrates that magazines are undervalued in the media mix. Studiesfrom around the world prove that dollar-for-dollar, magazines deliver more bang for the media buck.
IDC surveyed nearly one thousand Internet users for thesurvey. They found that:
· The Internet is the medium on which onlineusers spend the most time (32.7 hours/week).This is equivalent to almost half of the total timespent each week using all media (70.6 hours).
· People spend twice as much time on the Internetas they spend watching television (16.4 hours).
· People spend eight times as much time on theInternet as they spend reading newspapers andprint magazines (3.9 hours).
* IDC is a subsidiary of International Data Group, the world's leadingtechnology media, events and research company.
We only deliver the best of the best...
A few CAREER Magazine columns and features:
� Career Conversations (Cover Features)A close-up candidate conversation with professionals in allindustry's willing to share their personal career struggles andsuccesses.
� Ask The ExpertsA panel of human resource professionals answersemployment law, trends and other questions.
� Careers and ChristWritten by certified human resources professional providingan opportunity to locate career advice from the Word of God.
§ Resume ReflectionsWritten by a team of resume-writing professionals to ensureyour resume is a reflection of you.
§ Expert to EntrepreneurWritten by entrepreneurs who share how they transitionedfrom employee to entrepreneur.
� I Live OnlineWritten by a job search strategist and technical guru toprovide tips on utilizing technology to improve career options.
§ Life After LayoffWritten by layoff survivors to share recovery tips to re-buildyour career after a layoff.
§ Staffing StrategiesWritten by a team of staffing agency owners to highlight thebenefits of working with a staffing agency to reach yourcareer goals.
§ Healthy CareersWritten by certified fitness experts to provide tips on stayingfit and exercise techniques that can be completed in theworkplace setting.
CAREER Magazine content is 100% dedicated to career wholeness. We seek to touch emotional,
mental, physical, and financial challenges that arise in the workplace. CAREER Magazine readers
report being educated, encouraged and motivated by the publication.
CAREER Magazine Editorials
www.TheCareerMag.com
www.TheCareerMag.com
Demographics69% of CAREER readers are women
63% are African-American
74% are between the ages of 25-52
Median Income: $55,000
65% have HHI of $72,000+
52% have a college degree of better
80% have at least some college
89% are employed
44% are currently married
51% have children
Circulation10,000 quarterly circulations
350,000 + total audience*
Digital website edition and monthly newsletter
Publisher's suggested subscription price $17.99/ 6 issues
2008/2009 Purchasing Projections81% will purchase a career related book in the next 12 months.
90% will seek new employment options in the next 12 months.
60% will change for salary/benefit reasons in the next 12 months.
41% will purchase new technology in the next 12 months.
60% will attend 1-3 career-related conferences in the next 12 months.
*includes radio audience
CAREER Magazine Market
# of Listing 1 2-5 6-10 11-20
Price per Listing 199 179 159 99
Virtual Career Fair / Webinar Sponsor 500 - - -
CAREER MAGAZINE JOB BOARD
INSIDE Front Cover 289
INSIDE Back Cover 265
AD Filler (3 per issue) 75
PREMIUM PLACEMENTS
AD SPECIFICATIONS 12x 6x 3x 1x
Advertising Article* 2091 1218 672 350
Spotlight on Success - - - 175
Book Review - - - 175
Job Seeker Profile 1251 709 386 125
Market Place with Image 831 499 281 99
Market Place Listing Only 831 499 281 99
AD Filler 831 499 281 99
BRAND ADVERTISING
AD SPECIFICATIONS 12x 6x 3x 1x
Full Page Spread 3750 2016 1092 560
Half Page Spread 2520 1449 808 425
Full Page 2091 1218 672 350
1 /2 Page Vertical/Horizontal 1251 709 386 199
1 /4 Page 831 499 281 99
GENERAL ADVERTISING
Full Page Spread Half Page Spread Full Page 1 /2 Page vertical 1 /2 Page horizontal 1 /4 Page
CAREER Magazine Advertising
WHO’S WHO ADVERTISINGAD SPECIFICATIONS
Full Page Spread 560
Half Page Spread 425
Full Page 350
1 /2 Page Vertical/Horizontal 199
1 /4 Page 99
ADVERTISING INFORMATIONADVERTISING ARTICLE
1 page, ad article, product logo and event box (if applicable)
SPOTLIGHT ON SUCCESS
1 page, bio, logo, photo, product (if applicable)
BOOK REVIEW
1 page, book cover, author photo, link to website, book
review or write up
MARKETPLACE LISTING
Name, company, contact name, email, phone and website
address
AD FILLER
Insert of larger ad on “Your Ad Could Be Here” page
AD SUBMISSION INFORMATIONAcceptable File Format PDF Preferred, JPEG or PNG
Resolution: 300 dpi
PO Box 54166 Atlanta, GA 30308404.604.4511
We look forward to serving you!