Career Guide 2014-2015 y (English) Final (1)

8/9/2019 Career Guide 2014-2015 y (English) Final (1)

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CAREER MANAGEMENT CENTER | MARIA DE MOLINA 6 | +34 915689622 | CAREER PORTFOLIO 2014-2015

2014 - 2015


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Dear Student,

The IE Career Management Center (CMC) would like to extend a warm welcome to you.

Some of you may find yourselves at the beginning stages of your career journey, and forothers, you may be well on your way down your chosen career path. Wherever you maybe in your career planning process, this guide is intended to help you along the way.

This guide contains a variety of information ranging from how to work with the CMC, to theIE Career Portfolio (a series of pre-program deliverables that are aimed at helping you

jump-start your career development), in addition to other valuable careers-related topics.

As you will see in the guide, career planning is a process of discovery, exploration,commitment, and action. Our intention is that through this guide and the enlisting ofservices offered through the CMC, you will discover what work “fuels your fire”, what

energizes you, and how to best articulate your skills, talents, and experiences. Remember,your career development began before you arrived at IE and will continue throughoutyour life so now is the perfect time to gain and further develop the skills that will sustain youin this development.

You are encouraged to take advantage of the many services that are offered to the IEstudent body. We wish you a successful year ahead and look forward to working with youin the future.

Best regards,

The CMC Team

INTRODUCTION


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TABLE OF CONTENTS

IntroductionMessage from the CMC 2 Table of Contents 3 Making the Most of the CMC 4 Timeline 5

Career PortfolioCareer Portfolio Explained 6 Instructions and Checklist 7 Step 1: Self-Assessment 8 Deliverable 1 9Step 2: Identify Potential Career Opportunities 9 Deliverable 2 9

Step 3: Create a Career Marketing Plan 10Deliverable 3 10 Step 4: Prepare your CV 11 Deliverable 4 11 Deliverable 5 11 Step 5: Prepare your Cover Letter 11 Deliverable 6 11

CV’sCV Writing 12 How to Impress Recruiters 13 How to Uncover Critical Accomplishments 14 Basic English Language and Grammar Rules 17 Action Word List 19Elements of a Poor CV 22CV Books 23Common CV Book Questions 23

Cover LettersCover Letter Writing 24Common Cover Letter Ailments 25Cover Letter Checklist 26

NetworkingNetworking 27 What’s your Networking Quotient? 28 LinkedIn Tips 3010 Signs You Are Being Lazy on LinkedIn 31 50 Recommended LinkedIn Groups 32

IE Career Portal

IE Career Portal Explained 33 How to Access 33Creating Your IE CV 33 Uploading your CL 33 Troubleshooting 34

Career ResourcesTop 3 Rated Resources 35 Additional Resources 36 The Top 75 Websites for Your Career 39“What’s 10 Weeks, 13 Interviews…” 52

AppendixCareer Marketing Plan Sample 55IE CV Book Sample 56CV Sample 57 CV Sample 58 Cover Letter Sample 59 Cover Letter Sample 60

INTRODUCTION


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MAKING THE MOST OF THE CMCLearning how to manage your career is an essential part of your professionaldevelopment. The CMC is here to help you enhance your marketability by providing

resources and advising for students to pursue individual career goals in a competitiveglobal marketplace. While at IE, you are encouraged to take advantage of the followingservices:

One-on-One General Advising MeetingNot sure what type of business career you want to pursue? Feeling confused aboutparticipating in an internship? Need clarification on your Career Portfolio? Be sure totake advantage of your 60 minute meeting with your assigned point of contact toclarify any initial doubts you may have about your career.

“Open Door” Advising If you have a quick question about CVs, interviews or anything else careers-related,

don’t hesitate to drop by the CMC for a brief 10 minute career consultation. (CMCprofessionals offer drop-in sessions on a rotating basis. See their time slots listed in theIE Career Portal).

Career Education Courses Year RoundDuring the year you will have a number of career education courses that will offer youthe opportunity to brush up on and strengthen your career skills. Workshops rangingfrom CV and Cover Letter writing to interview preparation are just a sample of whatyou will see during this year.

Networking Opportunities throughout the YearEach year, the CMC team coordinates a number of events to give you the chance tomeet and interact with IE alumni and recruiters. Our annual Career Fair and on-campuscompany presentations will provide you with multiple occasions to learn aboutdifferent career fields, internship and full-time opportunities, and to hear career and

job search tips from the recruiter perspective.

Access to Internship, Full-Time Job Listings, and CV BookThe IE Career Portal is IE’s online resource that enables you to preview job listings and

submit CVs. When you create your CV in the IE Career Portal system and approve it

for release, your CV will be included in our online CV Book. This can open the door to

additional opportunities since recruiters have convenient access to your latest CV.

Additionally, you will be able to apply for all internship and full time positions with this

job portal.

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TIMELINEThe CMC understands the challenge students face in striving to manage their academiccoursework while simultaneously managing their job search. Students are encouraged tofollow the recommended timeline below to ensure their employment expectations arefulfilled.

BLOCK I: BEFORE YOU START YOUR PROGRAM

Complete and submit your Career Portfolio by the specified deadline

Review CareerLeader results and attempt to add some of the language into your CV

Review your CV a few more times in an effort to make further improvements

Create/update your LinkedIn profile

Target your top companies and distribute a list of the top 5 to 8 to your friends/family

*Research internship and deadlines and begin applying as soon as possible

**Become familiar with case studies and the case study method*Important if you are targeting consulting or finance

**Important if you are targeting consulting, strategy, or finance

BLOCK II: BEFORE THE CV BOOK DEADLINE (DATE PROVIDED ONCE CLASSES BEGIN)

Book your One-on-One General Advising Meeting if you need early career advice.

Attend an Open Doors session to receive quick feedback on your IE CV for the CVBook

Establish and expand your network by contacting two professionals per week

Conduct informational interviews and follow up appropriately

Create a list of questions to ask at informational interviewsPlan daily and weekly job search activities

Establish an effective record keeping system to monitor progress

Dedicate several hours each week to your job search in order to obtain results

Create your 30 second elevator pitch

Update/review your CV(s) and cover letter(s)

Become familiar with assessment centers (AC’s) and how to prepare for them

Schedule 1 hour a week in your diary to practice interviewing skills

*Organize a group of classmates to begin practicing case studies on a weekly basis*Important if you are targeting consulting, strategy, or finance

BLOCK III: BEFORE YOUR LAST PERIOD BEGINS

Bring your LinkedIn profile up to at least 90% completeness if it’s not there yet

Expand list of target employers and research them all

Continue building and maintaining your network

Refine your elevator pitch

Update/improve your CV(s) and cover letter(s)

Research graduate programs and deadlines

Refine your interview skills

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CAREER PORTFOLIO EXPLAINEDYou are about to embark on an exciting year and your career search will constitute a

critical piece of your graduate school experience and serve as one of the most rewardingendeavors. You will learn a great deal about yourself and the options available to you;however, to be successful you must start NOW. For many students the reason why theychoose to pursue a graduate degree is to enhance their career prospects, however,neither developing a current career nor making a career change is likely to happen byitself.

The CMC understands this and is here to help you develop your strategy and provide youwith the tools necessary to help you meet your goals. For this reason, we have createdthe Career Portfolio.

The purpose of the Career Portfolio is to help you identify and develop the skills and

experiences you need to better prepare yourself for your career of choice. Once youstart your program, the workload may make you feel that you have little time for careermatters so the earlier you begin, the more time you give yourself to make balanced andinformed choices. Remember that it takes time to conduct a self-assessment, researchcompanies/positions, fine-tune your CV and interviewing skills, and most importantly,develop a network of contacts. When doing all of this, combined with your schoolwork,you will quickly realize that an early start is critical.

The Career Portfolio requires a series of pre-program deliverables to be completed andsubmitted by a deadline. All instructions on how to submit will be explained in thefollowing pages. Remember, like most things, the more time and effort you put into your

career development the more likely you are to reach a satisfying outcome. Therefore, wehighly encourage you to invest lots of time and thought into your responses.

Please use the Career Portfolio Instructions & Checklist on the next page to ensure thatyou successfully complete and submit all required documents by the indicated deadline(please see email).

IMPORTANT: All students are required to submit their Career Portfolio documents before theOne-on-One General Advising Meeting.

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INSTRUCTIONS & CHECKLISTThere are a total of six deliverables that need to be completed and submitted by theindicated deadline which will be indicated by your CMC point of contact.

Please note that deliverables 1-4 need to be completed in the Career Portfolio DocumentKit (please see email for attachment). These documents are to be uploaded on the IECareer Portal through the “Documents” tab. Deliverables 5-6 need to be created in the IECareer Portal through the “Create CV” tab.

UPLOAD IN IE CAREER PORTAL

Deliverable 1: CareerLeader Summary (saved in Career Portfolio Document Kit)

Deliverable 2: Company Research (saved in Career Portfolio Document Kit)

Deliverable 3: Career Marketing Plan (saved in Career Portfolio Document Kit)

Deliverable 4: CV Training (saved in Career Portfolio Document Kit)

IMPORTANT: Please save your Career Portfolio Document Kit as “Lastname, Firstname(program name-language)”. For example, “Doe, John (IMBA-English)”.

CREATE IN IE CAREER PORTAL

Deliverable 5: IE CV for the CV Book (to be uploaded on the IE Career Portal)

Deliverable 6: IE Cover Letter (to be uploaded on the IE Career Portal)

Please note that there is no RIGHT or WRONG way to complete the Career Portfolio. Ifyou have difficulty completing any of the exercises, please try your best to providecomplete and well-developed answers. The CMC will not provide assistance or furtherexplanation prior to the program start. Any questions or doubts you might have can beaddressed when the program starts or with your assigned career point of contact.

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STEP 1: SELF-ASSESSMENTMany students (typically 70%-80%) do not know what their career goal is when theyenroll…they enter a graduate program to discover options. You should not be afraid toadmit that you don't know, and you should be prepared to spend focused time on theassessment process. Self-assessment will help you gain more self-awareness in relation toyour career. This is important as it gives you focus, clarity, and direction, leading to anincreased likelihood that you will be successful in your career ambitions. Depending on the

scenario you find yourself in, these exercises will assist you in the following ways:

Deciding on an internshipBy understanding your career aspirations early on in the course, you can start to lookat which parts of your program could assist you in getting valuable experience ormaking contacts which could help you get the job you want.

Pursuing an entrepreneurial pathBy having a clear understanding of yourself you can build a picture of the type ofbusiness you want to create, explore the skills you want to develop and work out howsetting up a business would fit in with your long-term aims.

Starting your career

Regardless of the number of years of professional experience you may have or nothave, you will have to convince an employer of your commitment to your chosen path.Recruiters are wary of hiring people into a new area so demonstrating how your pastexperience is relevant and why you are suited to the new function and/or industry willbe key.

Interviewing for a jobKnowing what career direction suits you will give you an enthusiasm which will impressemployers. They will assume that if you enjoy your job you will be better at it.

The tool used by IE is the Harvard-created CareerLeader, a web-based career assessmentfor graduate business students that is designed to help you discover your career direction.Upon completion of the test, you will be provided the following:

Expert assessments of your unique pattern of business-relevant interests, values andabilities, using three tests.

Integrated results, recommending specific career paths that are likely to be your bestcareer path matches, and why you match well.

Rated entrepreneurial attributes.

In-depth views into 30 business career paths, including information about the interests,rewards and abilities associated with each one.

A report to help you to understand key elements of corporate culture and how youwill fit in with each.

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CAREERLEADER ACCESS INFORMATION:1. Visit: https://www.careerleader.com/sign-in.html and follow the onscreen prompts to

the NEW USER section of the page.

2. Enter your IE student email address: [email protected].

3. Enter your registration key: empresa-lamp (the hyphen is required).

4. Once you have successfully logged in and registered your account, you will be broughtto the user dashboard. Here, you can click on TAKE THE TEST for each of the threeinventories (INTERESTS, MOTIVATORS, and SKILLS).

5. After completing all three inventories, you will be able to view your personalized resultsin each of the six sections on the dashboard (for which there are buttons to click). Yourprintable personalized CareerLeader Report is available within the Toolbox section ofthe user dashboard.

*Please allow at least 45 minutes for the test.**Please type your email and registration key. Do not copy-paste.

DELIVERABLE 1: CAREERLEADER SELF-ASSESSMENT SUMMARY WORKSHEETAssignment Directions:1. Complete the CareerLeader test online and then answer the questions on the

CareerLeader Summary worksheet located in the Career Portfolio Document Kit.

STEP 2: IDENTIFY POTENTIAL CAREER OPPORTUNITIESResearch various career opportunities (industries, companies, positions, etc.) to find astrong fit with your strengths and future goals. When it comes time to interview for aposition, you will have to clearly articulate why you are interested and why you are thebest candidate, so this is the time to begin thinking about this.

Resources to help you: Career sections of company websites provide information on companies and specific

positions. Read job descriptions to truly understand what you would do and how you

would fit that position.

Careers search guides such as Vault and QS Global Workplace provide industry,company, and career information. For these resources and a list of others, please referto the Career Resources section of this guide.

Once you have spent time researching companies, industries, and functional roles you arethen ready to complete the assignment.

DELIVERABLE 2: IDENTIFY POTENTIAL CAREER OPPORTUNITIESAssignment Directions:1.

Complete the Identify Potential Career Opportunities worksheet located in the

Career Portfolio Document Kit.

STEP 3: CREATE A CAREER MARKETING PLANNow that you have spent time on self-assessment and researching potential careeropportunities, you should now have a clearer picture of yourself, what you like, and what

CAREER PORTFOLIO

https://www.careerleader.com/sign-in.htmlmailto:[email protected]:[email protected]:[email protected]://www.careerleader.com/sign-in.html


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you have to offer an organization. To pull everything into a focused strategy, begin bycompleting your Career Marketing Plan.

A marketing plan is designed to launch a product effectively. In this particular case, theproduct is you and your career. Creating a career marketing plan will help you focus onyour strategy by articulating several key elements that are crucial to professionaldevelopment. Once these elements have been clarified, you will then be able toeffectively put your strategy into action. A sample career marketing plan can be found inthe Appendix: Career Marketing Plan section located at the back of this guide.

DELIVERABLE 3: CAREER MARKETING PLAN WORKSHEETAssignment Directions:1. Complete the Career Marketing Plan worksheet located in the Career Portfolio

Document Kit.

STEP 4: PREPARE YOUR CVIn order to effectively target contacts and future employers, being clear and concise inyour communication, both on paper and in person, is going to be key to making a positivefirst impression. Knowing how to write a strong CV and effective cover letter will determine

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your success as a candidate. Because recruiters spend seconds deciding whether todelete a CV or consider the candidate for an interview , it’s important that you create aCV that effectively markets your qualifications in an error-free, easy-to-read format thatelicits accomplishments and skills that uniquely qualify you for the position you are seeking.

To ensure that your CV has a solid base, you will begin by completing the CV Training worksheet which will help to extract information about your profile that make you a standout candidate. If you would like further information regarding CV writing please refer tothe CV section of this guide. Additionally, a mandatory CV writing workshop will take

place during Orientation week where you will be provided with more in-depth informationregarding CV writing. Sample CVs can be found in the Appendix: CV Samples sectionlocated at the back of this guide.

DELIVERABLE 4: CV TRAINING WORKSHEETAssignment Directions:1. Complete the CV Training worksheet located in the Career Portfolio Document

Kit.

DELIVERABLE 5: IE CV (TO BE CREATED IN THE IE CAREER PORTAL WEBSITE)Once you have completed the CV Training worksheet you are then ready to beginrevamping your CV with stronger, more effective information. Though you are able

to create as many CVs in Word format as you deem appropriate, during your timeat IE it is mandatory that you have at least one IE-approved CV that is registered withthe IE Career Portal system. Please refer to the IE Career Portal section of this guidefor instructions on how to create your IE CV in the IE Career Portal system.

STEP 5: PREPARE YOUR COVER LETTERA cover letter usually accompanies a CV and should be tailored specifically to a businessor organization. While a CV includes accomplishments and facts about your background,a well-written cover letter gives you the opportunity to display your personality (your voice)and explain your accomplishments in greater detail.

For further information regarding cover letters please refer to the Cover Letters section ofthis guide. Sample cover letters can be found in the Appendix: Cover Letter Samples section located at the back of this guide.

DELIVERABLE 6: COVER LETTER (TO BE UPLOADED ON THE IE CAREER PORTAL WEBSITE)Assignment Directions:1. Draft a cover letter that is targeted for a specific/advertised position and upload

it to the IE Career Portal. Please refer to the IE Career Portal section of this guidefor instructions on how to upload your cover letter to the IE Career Portal system.

CV WRITINGMost people familiar with the job search process know that having a well-written CV canmean the difference between obtaining a personal interview or not. However, having awell-written CV is no easy task. The challenge of CV writing is that it requires you to organizeyour thoughts and express yourself in a concise and creative manner, while at the sametime striking a balance between writing too little and too much.

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The most important thing to remember is that CVs are marketing documents, so it makessense that they be targeted to the audience you are seeking. Keep in mind that focusedCVs produce greater results in a shorter period of time over the generic “cookie cutter”

versions. This is something that should be at the forefront of your mind when it comes timefor the job search.

Is your CV compelling? Does it set you apart? Does it communicate exactly why anemployer should interview you and nobody else? Has it been tailored to suit the types ofpositions you’re targeting? If you didn’t answer “yes” to any of these questions, then it’s

definitely in your best interest to develop your CV further. After all, you wouldn’t go to a job interview without dressing up in your best interview clothes so why send out a CV thatisn’t making you look your best?

Don’t worry if your CV isn’t up to par at this point…you’re definitely not alone. LacklusterCVs are probably the most common mistake of students and for this reason we havespecifically added this section to the Career Guide. The following pages, in addition tothe CV exercises of the Career Portfolio and Orientation week, are intended to provideyou with information on how to improve and further strengthen your CV. Remember thatthere is no such thing as a “perfect” or “final” CV because it’s a living document that is

always in process.

To understand how important your CV is, you have to put yourself in the position of a busyrecruiter or manager looking to fill a position. This person typically receives in excess of ahundred CVs for any one position so time is limited, not to mention that this is only ONEaspect of this person’s position so the time spent on this task is going to be limited to 10-20seconds per CV. If something grabs his/her attention, it will most likely go to the “maybe”pile for further review. If not, it will most likely get deleted. You can be the most-qualifiedor the best-qualified candidate, but if your CV doesn’t say this clearly and powerfully inthe first 20 seconds, you’ll more than likely never have the chance to prove it.

On the following pages you’ll find tips and information on how to take your CV from goodto great.

HOW TO IMPRESS RECRUITERS1. Be concise. Don’t use ten words when three will do and don’t overuse big words on

your CV because they sound impressive. Recruiters want to know the facts about youand they don’t want to wade through oceans of verbiage to get to those facts. Usesimple, clear and direct language throughout your CV.

2. Drop the clichés. CV writing is one of the only times where people seem to thinkcopying is the thing to do. If they’ve seen words frequently on other CVs, they assumethose same words belong on theirs. Recruiters have had more than their fill of

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“dynamic, results-oriented team players” who “think outside the box”. If the best youcan come up with is “think outside the box”, you’re really not thinking outside the box.

3. Stick to the facts. Recruiters seek candidates who meet certain factual criteria – forexample, they may need someone with 10 years of industry experience, or someonewith a history of working in companies over a certain size, or leading teams of 100+.Whatever the criteria, it is fact-based. Sure, the job may also call for some importantpersonality traits, but they can’t be judged based on your CV – those will beevaluated during an interview. This means that your CV should cover all the key factsa recruiter needs to know. How many people a manager supervised. How many users

an IT person supported. What budgets a manager controlled. All these facts must beon your CV and easy to see.

4. Show a little personality. At first glance this might seem contradictory to numberthree. Showing some personality doesn’t necessarily mean straying from the facts. It

just means that you should present those facts in fresh and interesting language thatreflects who you are. That’s the best way to stand out from all those other “dynamic,results-oriented team players”.

5. Write a professional summary that summarizes the important facts. A common bestpractice is to start a CV with a professional summary that describes who you are in

just a few lines. Some recruiters may skip this section altogether, but the ones who

read them are not interested in generic claims or descriptions of how fabulous youare. Once again, they want the facts. Tell them how many years of experience youhave. Summarize three of your best accomplishments. List the high-profile companiesyou’ve worked for. Indicate you are authorized to work in the country where the jobis based. In other words, select whatever facts are most impressive about you anduse the professional summary section to highlight those.

6. Focus on YOUR IMPACT . Make sure that you’re using the prime real estate on yourdocument as effectively as possible. Instead of detailing job responsibilities use thespace to tell a story of how you made an impact in each of your jobs. If each sectionof your CV doesn’t clearly show how you can make a difference, you are losing outon interviews. Don’t mention that your job required you to handle filing for the whole

department – instead, mention that you cleared a backlog of 8 months filing in just 2weeks and then developed a system to keep things running smoothly. That’s the kindof information that makes a recruiter want to meet you.

7. Give them proof. It’s one thing to describe how great you are, but it’s quite anotherto validate those claims by providing evidence. Have you won awards for your work?

If so, highlight them right up front. Have you earned several promotions? Say so in theintroduction. Are all your performance reviews glowing? Tell them! Have all yourformer managers enthusiastically agreed to be references? Boast about that fact!Any time your worth is validated by someone else, use it on your CV.

HOW TO UNCOVER CRITICAL ACCOMPLISHMENTSOne of the most difficult tasks when it comes to effective CV writing is identifyingaccomplishments which you might find difficult to articulate. To help you become moreeffective in identifying your achievements, below is a list of 13 different functions with somekey areas of accomplishments. Use this list as a starting point to help you think of your

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accomplishments. Then be sure to develop your bullet points and showcase them on yourCV.

ACCOUNTING & FINANCE - It’s all about the money Improvements in revenues, profits, ROI, EBITDA, and other financial measurements Design/implementation of cost controls and quantifiable results Negotiation of contracts including dollar amounts, profits, cost savings, and more Implementation of automated programs, tools, and technologies to optimize business

performance

Partner relationships with investors, pension plan administrators, board of directors,auditors, and others

Merger, acquisition, joint venture, and divestiture experience

ADMINISTRATION & OFFICE MANAGEMENT - It’s all about organization and efficiency Design/implementation of streamlined work procedures and processes Introduction of automated tools, programs, and systems to enhance efficiency Internal and external communications responsibilities Contributions to improved operations, cost reductions, and overall performance

improvements Personnel training and development experience, and the success of those employees VIP and executive responsibilities and relationships

CUSTOMER SERVICE - It’s all about customers, clients, and others Improvements in customer service and customer satisfaction scores Top industry rankings for quality of customer service organization Contributions to sales growth Key account management responsibilities and results Introduction of automated customer service technologies and tools Reductions in customer service operating and overhead costs

ENGINEERING - It’s all about development and improvement Engineering/design of new products and their positive financial impact on the

organization Engineering/design of new processes and their positive financial impact Redesign of existing products and their resulting financial/market/customer impact Patents awarded and/or pending

Integration of advanced technologies to expedite engineering and expandcapabilities

Project planning, management, staffing, leadership, and financial success

GENERAL MANAGEMENT - It’s all about bottom-line performance Measurable increases in revenues, profits, EBITDA, ROI, and other financial indices Leadership of/contributions to strategic planning and long-term business development Leadership of/contributions to mergers, acquisitions, joint ventures, and business-

building initiatives Success in expanding into new markets, new geographic regions, new countries, etc.

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Improvements in organizational performance, infrastructure, productivity, yield, etc.Recruitment and leadership of successful management teams (and their contributions)

HEALTH CARE - It’s all about quality Positive impact on quality of care and quality of patient outcomes Expansion of health care services, programs, and outreach to meet patient needs Development of innovative health care delivery systems, medical procedures, etc. Attainment and maintenance of stringent regulatory requirements Implementation of advanced health care and health care support technologies

Reduction in disease incidence and overall health improvement of targeted patientbase

HUMAN RESOURCES - It’s all about the people and their impact on the organization Success in recruiting personnel and their performance within the organization Improvements in traditional employee benefits and reductions in premium costs Introduction of innovative employee benefits and incentives (i.e., flex time, onsite day

care) Expansion of HR information systems and technologies Creation of expatriate recruitment, training, employee support, and related programs Measurement improvements in manpower and organizational

performance/productivity

LAW - It’s all about distinction Establishing legal precedents Managing prestigious cases and clients Breadth of legal experience across multiple legal disciplines Demonstrable expertise within one area of legal specialization Success in negotiations, arbitrations, mediations, and the courtroom Relationships with regulatory, legislative, judicial, and other agencies/organizations

MANUFACTURING & PRODUCTION - It’s all about yield and output Increases in production yield and output, worker productivity, and other performance

measurements Improvements in quality performance and award of quality certifications Reductions in operating costs and overhead expenses Design, set-up, and start-up of new manufacturing facilities and production lines Seamless introduction of new products into existing manufacturing plants and

favorable financial results Implementation of new technologies, robotics, and other automated processes,

systems, and equipment

RETAIL - It’s all about product movement and sales performance

Increases in revenues, profits, and market share

Improvements in product movement, from warehouse to retail floor to customer sale

Distinction for merchandise design and display (including sales results)

Departmental staffing and management responsibilities, and quantifiable results

Implementation of POS, interactive selling, online selling, and other automated retailtechnologies

Reductions in store operating costs, staffing costs, loss rates, and other expenses

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SALES & MARKETING - It’s all about capturing clients and generating profitable revenues Increases in revenues, profits, and market share Individual sales and account achievements Capture of new key accounts and revenue streams Sales honors, awards and percentages over quota Development of new territories and new markets Introduction of new products and services (and results)

TEACHING - It’s all about innovation and student/learner excellence

Development of new curricula and instructional programs Development of computerized and web-based programs and teaching/learning tools Committee memberships, student activities, and special projects Management responsibilities for programs, budgets, resources, personnel, and more Experience in training and developing other teaching staff Measurement of student/learner performance and achievement

TECHNOLOGY - It’s all about innovation and advances Development of new technologies and their organization/operational/market impact Involvement in emerging e-commerce, e-learning, Web 2.0, telecommunications, and

other technologies Financial benefits of technology (i.e., revenue gains, cost reductions, productivity

improvements) Patent awarded and/or pending Success in systems migration, conversion, integration, and more Domestic and international technology transfer programs and ventures

BASIC ENGLISH LANGUAGE AND GRAMMAR RULESBelow are some English language and grammar rules that you should pay special attentionto when drafting your CV and cover letter:

HYPHENATION. When you are using two words to describe a noun, those two words act asan adjective and must be hyphenated.

Examples: high-performance career low-cost manufacturing

market-driven sales programs problem-solving skills

Exception: DO NOT hyphenate when the first of those two words ends in the letters “ly.”

Examples: highly successful executive consistently superior performance

remotely controlled device

PARALLELISM. When you are writing serial items, they must all be written in a parallel voice.CorrectDirected all manufacturing operations including training and supervising staff,scheduling production, purchasing materials, managing inventory, troubleshooting

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operations, installing new technology, and coordinating all budgeting. (Note that all ofthe phrases start with an “ing” verb.)

IncorrectDirected all manufacturing operations including training and supervising staff,scheduling production, materials management, inventory control, troubleshootingoperations, installing new technology, and budget management. (Note theinconsistency in the list of serial items - some starting with the “ing” verb and others usingnoun phrases.)

COMMA CONSISTENCY. Pick a method and stick with it where you either consistently use ornot use a comma before the word “and” in a list of serial items.

CorrectTrained all newly hired personnel in the sales, customer-service and customer-supportdepartments of Macy’s Stores, Macy’s Outlet Malls and Macy’s Online Shops.

CorrectTrained all newly hired personnel in the sales, customer-service, and customer-supportdepartments of Macy’s Stores, Macy’s Outlet Malls, and Macy’s Online Shops.

(Note that either of the two examples above is correct and consistent. In the first example,

a comma is not use before the word “and” in each of the two serial item lists in the sentence.

In the second example, the comma is used.)

IncorrectTrained all newly hired personnel in the sales, customer-service and customer support-departments of Macy’s Stores, Macy’s Outlet Malls, and Macy’s Online Shops.

(Note the inconsistency of the sentence above where the first list of serial items does not use

a comma before the word “and” while the second list of items does. This is incorrect

because it is inconsistent.)

Exception: It is recommended that you use a comma before the word “and” when the final

item in a serial list has the word “and” in the clause.

Example: Coordinating materials movement, inventory planning, and shipping and receiving

operations.

BULLET CONSISTENCY. Bullet-point items must be consistent and use the same verb or nountense.

Correct Incorrect Budget Management Staff Training & Leadership Customer Service

New Product Introduction Sales Territory Management New Market Development

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Budget Management Trainer & Leader Customer Service Representative

New Product Introduction Managing Sales Territories New Market Development

(Note the tremendous inconsistency in the use of nouns and verbs in the incorrect example.)

ACTION WORD LIST

We’ve pulled together a lengthy list of ACTION VERBS designed to help you describe youreducational and employment experiences. Spend a few minutes identifying those wordsthat best match your background. You can discover more options by checking a thesaurus,

job descriptions, and job announcements.

Communication & People Skills AddressedAdvertisedArbitratedArrangedArticulatedAuthoredClarifiedCollaboratedCommunicatedComposedCondensedConferredConsultedContractedConveyedConvinced

CorrespondedCreatedDebatedDefinedDevelopedDirectedDiscussedDispatchedDistinguishedDraftedEditedElicitedEnlistedExplainedExpressedFormulated

FurnishedHelpedIdentifiedIncorporatedInfluencedInteractedInterpretedInterviewedInvolvedJoinedJudgedLedLecturedListenedManipulatedMarketed

MediatedModeratedMotivatedMergedNegotiatedObservedObtainedOutlinedParticipatedPersuadedPresentedPromotedProposedPublicizedReadReasoned

ReconciledRecruitedReferredReinforcedReportedResolvedRespondedSoldSolicitedSpecifiedSpokeSuggestedSummarizedSynthesizedTranslatedTraveled

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CAREER MANAGEMENT CENTER | MARIA DE MOLINA 6 | +34 915689622 | CAREER PORTFOLIO

2014-2015 19

Wrote

Creative Skills AbstractedActedAdaptedBeganCombinedComposed

ConceptualizedCondensedCreatedCustomizedDesigned

DevelopedDevisedDirectedDiscriminatedDisplayedDrew

EntertainedEstablishedExploredFashionedFormulated

FoundedGeneratedIllustratedImaginedImportedInitiated

InnovatedInstitutedIntegratedIntroducedInvented

LaunchedMemorizedModeledModifiedOriginatedPainted

PerceivedPerformedPhotographedPlannedPublished

RevisedRevitalizedShapedSharedSetSolidified

SolvedSynthesizedVisualizedWrote

Manual Skills AssembledBoundBentBuiltControlled

DrilledDroveFedHandledLifted

MovedOperatedPerformedSet-upPulled

PunchedRetooledShippedSkilledTended

Worked

Management and Leadership Skills AccentuatedAdministeredAdvancedAnalyzed

AppointedApprovedAssignedAttainedChairedConsideredConsolidatedContainedContractedControlledConverted

Coordinated

CutDecidedDelegatedDeveloped

DirectedDoubledEliminatedEmphasizedEnforcedEnhancedEstablishedEvaluatedExecutedExpandedFine-tuned

Generated

HandledHeadedHiredHosted

ImplementedImprovedIncorporatedIncreasedInitiatedInspectedInstitutedLedManagedMergedModerated

Motivated

NavigatedOrganizedOriginatedOverhauled

OversawPerformedPlannedPresidedPrioritizedProducedQuadrupledRecommendedRecoveredRecruitedReorganized

Replaced

RestoredRestructuredReviewedSalvaged

SavedScheduledSecuredSelectedStreamlinedStrengthenedSupervisedTerminatedTripledTroubleshot

Data and Financial Skills AdministeredAdjustedAllocatedAnalyzedAppraisedAssessedAuditedBalanced

BudgetedCalculatedComputedConservedCorrectedDecreasedDetailedDetermined

DevelopedEstimatedExtractedForecastIncreasedMaintainedManagedMarketed

MeasuredNettedPlannedPreparedProgrammedProjectedQualifiedReconciled

ReducedResearchedRetrievedSolvedTrimmedYielded

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CAREER MANAGEMENT CENTER | MARIA DE MOLINA 6 | +34 915689622 | WEB CAREER PORTFOLIO 2014-2015

Helping Skills AdministeredAdjustedAllocatedAnalyzedAppraisedAssessedAuditedBalanced

BudgetedCalculatedComputedConservedCorrectedDecreasedDetailedDetermined

DevelopedEstimatedExtractedForecastIncreasedMaintainedManagedMarketed

MeasuredNettedPlannedPreparedProgrammedProjectedQualifiedReconciled

ReducedResearchedRetrievedSolvedTrimmedYielded

Teaching SkillsAdaptedAdoptedAdvisedBenchmarkedBriefedClarifiedCoachedCommunicatedConducted

CoordinatedCounseledCritiquedDecidedDevelopedEmpoweredEnabledEncouragedEnlightened

EvaluatedExplainedFacilitatedFocusedGuidedIndividualizedInfluencedInformedInitiated

InstilledInstructedInventedMotivatedPersuadedSchooledShapedSimulatedStimulated

TaughtTestedTrainedTransmittedTutoredValued

Organizational and Detail SkillsAccomplishedAchievedApprovedArrangedCataloguedChartedClassifiedCodedCollatedCollectedComparedCompiled

CompletedConfiguredCorrectedCorrespondedDispatchedDistributedDiversifiedEnforcedExecutedFacilitatedFiledFollowed through

GeneratedImplementedIncorporatedInspectedJudgedLoggedMaintainedMet deadlinesMonitoredObtainedOperatedOrdered

OrganizedPreparedProcessedProvidedPurchasedRecordedRegisteredReservedRespondedRetainedRetrievedRecorded

ReviewedRoutedScheduledScreenedStandardizedSubmittedSuppliedSystematizedTabulatedUpdatedValidatedVerified

Research Skills

AnalyzedBrandedCataloguedClarifiedCollectedCompiledComparedConductedCritiquedDecided

DetectedDeterminedDiagnosedDifferentiatedDocumentedEvaluatedExaminedExperimentedExploredExtracted

ExtrapolatedFieldedFormulatedGatheredHypothesizedIndoctrinatedInspectedInterpretedInterviewedInvented

InvestigatedLinkedLocatedMeasuredObservedOrganizedPerceivedPublishedResearchedReviewed

SearchedScannedStudiedSolvedSummarizedSurveyedSynthesizedSystematizedTestedWrote

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Technical SkillsAdaptedAppliedAssembledAutomatedBuiltCalculatedComputed

Conserved

ConstructedConvertedDebuggedDesignedDeterminedDevelopedEngineered

Fabricated

FortifiedInstalledMaintainedOperatedOverhauledPrintedProgrammed

Rebuilt

RectifiedRe-designedRe-engineeredRegulatedRemodeledRepairedReplaced

Restored

SolvedSpecializedStandardizedStudiedUpgradedUtilized

ELEMENTS OF A POOR CV1. Too long. The standard rule among business schools regarding CV length is that CVs

should be limited to one page. Of course, there will always be exceptions to the rule,

but keep in mind that the recruiter or person reading your CV will generally spend lessthan 20 seconds on your CV so chances are that anything beyond one page won’t

be seen. For tips on how to be more concise, refer to the How to Impress Recruiters section of this guide.

2. Typographical, grammatical, or spelling errors. These kinds of errors can suggestcarelessness, lack of true interest in a job/company, and can scream to the reader,“Do NOT waste your time on this CV!”. To ensure that your CV is free of errors be sureto have at least two others proofread it before submitting it anywhere, whether thatbe to the CMC for a Call for Application or an online application. This can beespecially important for non-native speakers who are submitting a CV in a languagethat is not their own.

3.

Hard to read. A poorly typed or sloppy-looking CV can appear unprofessional. Besure to organize your information in a structured manner so that it is as “pleasing tothe eyes” as possible. Using an easy-to-read font that is no smaller than 10,5 is alwaysrecommended and remember that asterisks, bullets, underlining, bolding, and italicsshould only be used to make certain points stand out.

4.

Too wordy. CVs should be as concise as possible so avoid using complete sentencesor paragraphs as that can give it an essay-like feel. The goal is to say as much as

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possible in as few words as possible. Sometimes leaving out articles such as a, an,and the can do the trick.

5. Bare essentials. Recruiters are looking for stand-out candidates so be sure to includedetails that highlight what make you such a qualified person for the job. Providingonly the bare essentials, especially when describing professional experience, skills,achievements, activities, or interests can result in a CV appearing as lackluster orunfocused.

6.

Irrelevant information. When applying to specific positions, you’ll want to customizeeach CV according to what the position calls for and what the company seeks in anemployee. Only emphasize relevant experience, skills, accomplishments, activities,and interests that demonstrate why you are a strong match for the position. That onemonth internship you did in 2005 might not necessarily be so relevant now so youmight want to reconsider including it.

7. Boring. CVs should be as dynamic as possible. Make sure every statement or bulletbegins with an action verb ( refer to the Action Word List located in this section). Useaction verbs to describe what you’ve accomplished and avoid repeating words,

especially the first word of the bullet point. (Note: You can also use adverbs to begin

a bullet point. For example, “Successfully managed…”).

CV BOOKSOccasionally, an employer will decide not to post a position, but instead request that the

CMC send them a CV Book. For instance, companies visiting campus for networkingevents or presentations may EXCLUSIVELY use CV books to invite select students to attend.Opting into a CV Book allows you to:

Maximize the number of recruiters that are able to view your CV

Indicate to the CMC your interest in having your CV referred to recruiters

“Cast a broad net” for potential internship and employment opportunities

IMPORTANT: In order to appear in your class’ CV Book, you will need to create your profilein the IE Career Portal. Please note that all students must create an IE CV in the IE Career

Portal, regardless of whether or not they want to appear in the CV Book. More informationon your class’ CV Book will be provided once classes begin.

COMMON CV BOOK QUESTIONS1.

What is a CV Book? How do employers use them?CV Books are a recruitment tool that enables active job seekers to circulate their CVsto potential employers. By including your CV in a CV Book, you are allowing interestedemployers to view your CV and contact you directly about jobs openings, informationsessions, or interviews. Employers can view and download CVs, sort candidate lists bycertain areas of interest, and even do keyword searches.

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2.

What’s the difference between an untargeted CV Book and a targeted CV Book?An untargeted CV Book is considered “general” and allows employers to perform a

keyword search to locate specific skills or experiences. Moreover, it allows companiesto gauge the kind of potential that exists in each graduating class. Targeted CV Booksare used to capture the CVs of a precise candidate pool based on specific informationsuch as function, industry, language or region (i.e., Spanish CV Book, Consulting CVBook, etc.). To appear in a targeted CV Book, you must first appear in the class CVBook.

3. Should I customize my CV for a specific company or position?You do not need to customize your CV to a specific company or position as you wouldwhen applying to a posted position. Companies that request CV Books understand thisand expect a more general CV that has not been customized. It is in your best interestto avoid company-specific statements since you may be disqualified for any positionnot matching the criteria listed in your CV. However, if you would like to appear in atargeted CV Book that focuses on a particular industry or function, you areencouraged to adapt your CV according to what is most relevant to that particularindustry or function.

COVER LETTER WRITINGA cover letter, also called a letter of application or covering letter, presents you for the firsttime to a prospective employer or networking contact. The purpose is to convey your

interest in a target position, or if not applying for a specific position, then the cover letter willintroduce your purpose in targeting a specific company, offering potential value to theorganization.

While the CV is typically written in a rather formal manner (first person with personalpronouns understood but excluded), if done effectively, the cover letter will afford theopportunity to present your personal brand in a unique and creative way. Keep in mindthat the cover letter should highlight the CV, rather than duplicate the content (which iswhat is seen too often). In some cases, the cover letter will be the first document, andsometimes, the only document an employer or recruiter sees, and as such, should make astellar first impression.

The best cover letters are ones that are customized to the role and the company.Customizing goes beyond simply switching company names and focuses more onmatching your interests and skills against the targeted role. Therefore, when writing yourcover letter, keep the employer’s perspective in mind. He/she is interested in what valueyou would add to the organization (not in how the position would benefit you). Researchthe industry, employer and position for which you are applying. Your cover letter shoulddemonstrate that you know something about the organization and not just superficialdetails. Use the job description as a starting point for writing your cover letter and draw asmany connections as possible between yourself and the position. You may want to considermaking a chart like this one:

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EMPLOYER’S NEEDS YOUR QUALIFICATIONS

Website design experience Marketing Assistant, website designWebsite design training Continuing Education coursesComputer skills Adobe Design Suite, MS Office & DreamweaverCommunity service Designed websites for 10 non‐profit organizations

Below you will find suggestions that will help you get started in turning your cover letter intoa compelling document:

1.

Impress your reader quickly. In the first paragraph, after you say what job you’reapplying to, briefly list the major reasons you are the right candidate for the job. This taskcan be done in just a few words.

2. Say what you can do for the company. Companies are not in the business of giving youthe experience you seek. They hire people who will potentially affect bottom line andadd value. They’re not interested in fulfilling career dreams.

3. Tell a good, brief story. The person reading your cover letter is a human being, andhuman beings like stories. If you do a good job with your cover letter, the reader will be

enthralled and left wanting more.

COMMON COVER LETTER AILMENTSIf a sloppy, unfocused, or “cookie cutter” cover letter accompanies a quality CV, it is areflection on the candidate’s concern for how important these communications are in

presenting to the target company or contact. To ensure that your cover letter is doing yourprofile justice, stay away from the following cover letter “ailments”:

1. The “cookie cutter” cover letter. One of the most common mistakes students make insending cover letters is not changing the information to the addressee. It becomes veryobvious to the reader when the cover letter is not properly addressed to the targetemployer. The writer may put a new company in the address line but forget to changethe company name in the body of the letter and most recruiters will consider this fauxpas as proof that the candidate has little attention to detail and, more importantly, noplace at their company.

2. The untailored cover letter. Behind that job description is someone who wrote it. So

attempt to echo the author ’s words and intent by incorporating that content directlyinto your letter. When the reader reviews your letter, the thought process will likely be:“This person seems to fit the description. This person understands the role.”

3. The boring/standard cover letters. Don’t waste your first paragraph by writing a boringintroduction. Use the first paragraph to grab the employer ’s attention. Tell the employerwhy you are writing and summarize the reasons you are qualified for the position,expanding on your qualifications in later paragraphs. Stay away from clichés such as“Enclosed please find my CV” or “As you can see on my CV enclosed.” Employers cansee that your CV is enclosed; they don't need you to tell them. Such stale phrases just

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waste precious space. Write a letter that will make the employer want to get to knowyou better.

4. The never-ending cover letter. Rambling on too long and telling the story of yourlife/career is not appropriate in person or on paper. Keep your letter as brief as possibleand never exceed more than one page. Using bullet points in the letter is a good wayto break up blocks of text and make the letter easier on the eyes. Many students tendto use their cover letters to provide a narrative of their life or career , but that’s not whatthe letter is all about. Remember, it’s a marketing tool that should focus on thequalifications that will sell you to the employer. Your letter should answer the question:

“Why should I hire this person?” Use simple language and uncomplicated sentencestructure and ruthlessly eliminate all unnecessary words.

5. The sloppy cover letter. Allowing typos, misspellings, or incorrect grammar/punctuationinto any kind of written communication can weigh heavily on your professionalreputation. Remember, your letter reflects your ability to write and communicate so besure your document is letter-perfect before sending it out. Proofread your letter and putit down and proof it again a few hours later with a fresh eye. Then enlist a friend to reviewit for errors.

6. The repeated CV in the cover letter. You can use your cover letter to highlight theaspects of your CV that are relevant to the position, but you're wasting precious space

and the potential employer ’s time if you simply repeat your CV.


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COVER LETTER CHECKLISTBefore you send out your cover letter remember to:

Address your letter to a particular person whenever sending a cover letter.

Spell the company or recipient’s name correctly.

Use a colon following the salutation.

Indicate what position you are applying for and how you were informed of the

opening.

Clearly state why you are interested in the position and the organization.

Provide specific examples of skills related to the position.

Present your letter in a form that is neat and attractive.

Avoid re-writing your CV.

Vary the sentence structure.

Limit the use of “I” and “my” at the beginning of each sentence.

Express appreciation for the employer considering your application.

Tell the employer what you can do for the organization, not what it can do for you.

Create an original letter rather a mass-produced copy.

Spell every word correctly.

Verify the grammar, syntax, punctuation, and capitalization throughout the letter.

Include your signature if possible.

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NETWORKINGNetworking is one of the most important activities that you can leverage throughout yourcareer. With the majority of job opportunities not publicly advertised (an estimated 70%-80%), it becomes vital that you manage and grow your network of career stakeholders toensure a healthy flow of support, information, and potential job leads.

What most students fail to remember is that networking is a process of building relationshipswith substance, which is no easy feat. Like any relationship of quality, serious time, effort,and careful thought must be invested. Most students liken networking to hunting becausemany expect to receive instant gratification on their time invested. However, truenetworking is transformational and is about developing long-lasting relationships which canonly be effective when you:

1. Are strategic in the network you choose to develop.

2.

Put effort into nurturing them.3. Ensure that the benefits are reciprocated for all parties involved.

IMPORTANT : Networking is an employer preferred method of recruitment, however, it tends

to be the strategy least utilized by job seekers, especial ly students…probably because it is

the most time-consuming.

Two Kinds of NetworkingThere are two kinds of networking — the kind that focuses on tapping into the “hidden job market” and the “informational interviewing” approach. In the first kind of networking, jobsopen up and are then filled through word of mouth and personal referrals. The estimated

70%-80% of unadvertised jobs referred to above are filled this way, as it saves employerstime, recruiting fees, and comes from a trusted referral.

With informational interviewing, you gather information and advice about a career beforeyou decide to pursue it by asking professionals who are already doing the job. Typically, aninformational interview will consist of a brief meeting between you and a person working inthe career or industry that you would like to explore. A successful informational interview willhelp you to:

Learn about the realities of working in a particular role

Decide among different roles

Focus your career goals

Discover careers that you hadn’t contemplated before

Gain the perspective of how to break into a particular field

Uncover the hidden job market

Whether you are entering the workforce for the first time or changing careers, it pays tosharpen your networking skills and cultivate a network of contacts who can aid youthroughout your career.

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WHAT’S YOUR NETWORKING QUOTIENT? Below is a networking IQ quiz that will help you to see if you are taking advantage of all the

networking opportunities available to you.

1.

You think networking is…a) A manipulative, deceitful way to get aheadb)

A one-sided relationship where one person relies on the otherc) A challenging activity that requires you to admit we all need the help of others from

time to timed)

A mutually beneficial long-term relationship where each party is open toopportunities to help the other advance professionally

2.

Your friend talks you into attending a social gathering. Do you… a) Stand in a corner by yourself and avoid eye contact if someone approaches

b)

Look for someone else who seems uncomfortable, make eye contact and be opento talking

c) Ask your friend to introduce you to others thered) Start talking to people and try to work the room

4.

When you are in the job market how will you look for jobs?a) Read job adsb) Post your CV online and see what happensc) Tell everyone you know that you’re looking for work d) Tell everyone and join professional organizations to meet more people

5.

The CMC is organizing an event with people in the field you want to enter. You… a) Don’t attend since it’s probably not for youb) Attend the event, but don’t speak to anyone c) Attend the event and ask for people’s business cards before leavingd) Attend the event, speak to the presenters, ask for their cards and give them your

card, and possibly follow up with an informational interview

6. You’re invited to an event where you become aware that there is someone who worksat the company you want to work for. What do you do?a) Forget about it since a party is an inappropriate place to talk businessb) Ask a friend to talk to the person about the company and report back to you

c)

Ask someone who knows the person well for an introductiond) Approach the person, introduce yourself, and start a conversation

8. While you are at IE you… a) Just go to classes and studyb) Go to some of the events organized by the CMC and Alumnic) Join a club or organization, attend their events and join a committeed) Join several clubs/organizations, take on leadership positions, and attend event

organized by the CMC and Alumni

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9.

You’re on a plane. Do you… a)

Sit down, put on an eye mask, and sleepb)

Read a book and answer questions if the person next to you asks you any

c)

Ask a simple question of the person sitting next to you and let them control theconversation

d) Strike up a conversation with the person sitting next to you since you never know ifthey might be an important contact for you

10.

How do you approach your classes?a)

Sit in the back corner and work on your laptopb)

Sit near the front, talk to other students and answer the professor’s questions if askeddirectly

c) Sit in the front row, ask questions, and talk to the professor during office hours anddiscussion sessions

d)

Sit in the front row, ask questions, attend the professor’s office hours (even if you aredoing well in the class), and join a study group

11.

Currently you… a) Stick mostly to yourself and focus on your studiesb) Socialize with classmates from your sectionc) Socialize with as many students in your program/school as possibled) Socialize with as many students as you can regardless of program or school

Scoring: a-0, b-1, c-2, d-3 0-5 Networking Phobic. You don’t like networking, don’t see a need for it and may

believe asking others for help is a sign of weakness. You may want to change yourmindset and explore your negative views toward networking.

6-15 Networking Novice. You take only low risk opportunities to network and probablymiss many opportunities. You need to explore your networking blocks and perhaps seekout a networking mentor.

16-24 Networking Wanna Be. You’re good at recognizing networking opportunities andsometimes take the initiative. Networking takes you out of your comfort zone, but youclearly understand the value of building connections. You need to build yourconfidence and learn strategies to help you take the initiative more.

25-30 Networking Genius. You’re a networking pro. You seek out opportunities to meetnew people, clearly understand the importance of building connections and realize thekey to success is often not about what you know but who you know. You might considerbeing a networking mentor.

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LINKEDIN TIPSWhether you’re new to LinkedIn or just need to be a little more effective, the key to

leveraging the site is knowing how to use it properly. During the first few months at IE youshould put the following LinkedIn tasks on your high priority list:

1. Write (or revise) your profile headline. Your headline can be considered the single mostimportant piece of prime real estate on your profile. It is, in essence, your elevator pitchin a few words so simply putting “Student at IE Business School” or your past position isn’tdoing your profile justice. Let people know what you want them to remember aboutyou by summarizing a few of your top skills and interests in your headline. An improvedversion of the student headline would be “IE Business School Student with Finance

background seeking Corporate Finance role” or “Savvy IE Business School Student Seeks

Social Media Internship for Summer 2013”. By doing so you instantly give recruiters asnapshot of your expertise/area of interest and give them a reason to continue reading

about you.

2. Make sure your profile is complete. Aim for a profile that is 90% complete. It’s critical tomake sure you’re presenting a complete picture to your connections and prospectiveemployers. Explain your work or internship experience in detail so users get a thoroughgrasp of what you’ve done and what you bring to the table. Add skills and specialties,which will boost the SEO (search engine optimization) of your profile and help you toappear higher in LinkedIn search results. Ask colleagues or professors to write arecommendation for you (and be sure to return the favor). The more information youhave in your profile, the more effective your LinkedIn presence will be.

3.

Customize your invitations. Part of your time on LinkedIn should be spent expanding yournetwork and when you invite someone to connect, it’s important that you take just afew seconds to add a personal message, instead of using LinkedIn’s default request.Send a personalized connection request explaining why the connection makes sense.Even if the request goes out without personalizing it, you can still find some way toconnect with that person and let them know that you are not just carelessly adding asmany contacts as possible.

4. Use LinkedIn for research. LinkedIn can also be a powerful research tool. If you’reheaded to a job interview, use LinkedIn to gather information about the company andits employees. If you have a meeting with someone, see if that person is on LinkedIn.

Then you can slip personal details into the conversation, thereby establishing a morememorable connection.

5. Participate. As with any social network, you’ll have more success with LinkedIn if youparticipate in the site. Regularly post content to your status updates. Join groups andconnect with fellow alumni, those in your field of interest and other industry professionals.Not only do these groups provide you access to connect with and contact fellow groupmembers who could become future investors, colleagues, etc., but the groups’discussion boards can provide networking opportunities, job leads and insightful advice,tips and support.

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“10 SIGNS YOU ARE BEING LAZY ON LINKEDIN” 1.

You send generic LinkedIn connection requests. See number 3 on the previous page.

2.

You neglect to use a professional photo on you profile. It is strongly recommended thatyou add a professional photo, as it can add credibility to your profile.

3.

You have no recommendations. When you sign up for LinkedIn and first fill out yourprofile, LinkedIn recommends that you write three LinkedIn Recommendations. Youneed to do this in order to get your LinkedIn Profile to 100% Completion. Job postings onLinkedIn similarly require three LinkedIn Recommendations. These recommendationscan only work in your favor, so having at least three of them will help your profile.

4. You provide vague recommendations for others. If someone asks you to write arecommendation for them, try to write a good one. Use specific examples of their work

and, more importantly, the impact they had on you, your career or the company. If youcan’t think of something great to say, ask the person you are recommending for a fewideas like projects/results they’d like you to highlight.

5. You copy and paste your CV into LinkedIn. That’s not a profile, that’s your CV and CVsare different. Don’t make your LinkedIn profile a carbon copy of your CV. Your summarycan be a powerful place to introduce your brand promise to recruiters, hiring managers,etc.

6. You join groups then ignore them. There are some great career groups on LinkedIn. Youcan pick up new ideas, meet great people and share your story but that only happens

if you actually participate and most people don’t. The best way to start is to establishyourself with five and then add more as you can.

7. You don’t complete your profile. It’s really not that hard to get to at least 90% completionand it gives your profile an extra bit of polish. It says to people that you are serious aboutyour participation on the site.

8. You don’t have enough connections. The purpose of LinkedIn is to get you connectedto your network (previous and potential) and then to enjoy the explosive nature of nowbeing linked to everyone they know and so on. So if you have less than 100 connections,you are missing out on the great value that LinkedIn provides. Everyone knows (or has

worked with) 100 people. Get started today by sending out five personalized connectionrequests and do that every day for a month.

9. Your headline is dull. When a recruiter or hiring manager gets to your profile, you wantto inspire them. Ensure that your headline tells them who you are and what you do.

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10. Your last status update was three years ago. Updates to your profile remind people thatyou are still active. Updating your profile all across the social web is a good idea, buton LinkedIn it is a particularly good idea. You can share content from Twitter by using #

in your tweet to make it easier. You can update your network using your small winsduring job search (successful interview, etc). You can also like, comment on, or share anupdate from someone else.

50 RECOMMENDED LINKEDIN GROUPS FOR STUDENTS BY CAREERROCKETEER.COMEntrepreneurship On Startups – The Community for Entrepreneurs Startup Specialists Bright Ideas & Entrepreneurs Private Equity & Venture Capital Group

Consulting Consultants Network Worldwide Management Consultants

Marketing & Communications Marketing & Communication Network Public Relations & Communications

Professionals Marketing Executives Group Innovative Marketing, PR, Sales, Word-of-

Mouth & Buzz Innovators Advertising Professionals

Online Advertising Professionals Social Media Marketing

Sales & Business Development ! Sales Best Practices SalesBlogcast.com

Product & Brand Management 280 Group: Product Management &

Product Marketing CPG Supergroup! CPGpeople

Finance & Accounting Finance Club Finance Industry Professionals Worldwide FinancePlus

Business Intelligence & IT

Business Intelligence & Analytics Group

Business Intelligence Professionals

IT Specialist Group

The IT Architect Network

Project Management Project Manager Networking Group Project Management Community

Operations Supply Chain Today Procurement Professionals Lean Six Sigma

Human Resources Linked:HR H.R. Professionals

Industry Specific GreenBiz.com — Green Business

Professionals Telecom Professionals

Biotech & Pharma Professionals Network Media Professionals Worldwide Event Peeps: For Live Event Industry

Professionals Retail Industry Professionals Group Travel & Tourism Industry Professionals

Worldwide Sports Industry Network™

Special Interest Women For Hire National Black MBA Association

NSHMBA National Association of Women MBAs

Career Search & Development

Career Rocketeer

Career Central

MBA Specific MBA Highway – MBA Job Search &

Career Network

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IE CAREER PORTAL EXPLAINEDThe IE Career Portal is a web-based system for recruiting IE students and alumni for

employment and internship opportunities. There is no cost to use IE Career Portal and toaccess it you will need your assigned IE username and password to register.

HOW TO ACCESSTo begin using the IE Career Portal, please follow steps 1-3:

1.

Visit https://ie-csm.symplicity.com/students/index.php or click on IE Career Portal located in the “More” tab on Campus Online. Login in requires use of your assigned IEusername and password.

2. Read and accept both legal clauses (English and Spanish).

3.

Click on “Profile” (located at the top left) and complete the sections: Personal,Academic, Privacy, and Employment.

UPLOADING YOUR CV AND COVER LETTER to the IE Career Portal1.

Save your CV and Cover Letter in Word and click on “Documents” (located at the top, next t“Profile”) and then “+Add New”.

2. Label your CV as ¨NameSurname_CVBook English¨ and your Cover Letter as “Company Name

3. Choose CV/Cover Letter for Document Type.

4. Upload your document.

TROUBLESHOOTING

Accessing the IE Career Portal

a. If you are denied access to the IE Career Portal please send an email [email protected] ACCESS TO IE CAREER PORTAL in the subject.

b. Only use Google Chrome or Firefox to access the IE Career Portal, as it will not work in

Explorer.

IE CAREER PORTAL

https://ie-csm.symplicity.com/students/index.phphttps://ie-csm.symplicity.com/students/index.phphttps://ie-csm.symplicity.com/students/index.php


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TOP 3 RATED RESOURCESThe CMC manages extensive career and employment resources which allow you to access

thousands of employment opportunities, post and submit CVs, and sign up for variousprofessional development services.

Though the CMC works with a variety of companies and providers, below is a list of the Top3 Rated Resources recommended for all students. While you are encouraged to explore allresources we are affiliated with, you’ll definitely want to pay extra attention to the Top 3.

1.

Vault - The world’s leading source of career intelligence that makes your efforts atresearching employers, industries, and career subjects infinitely easier and moreefficient. Download guides on different industries, companies, and general career topics Research top employers

Explore industries and professions Gain career advice to get ahead Share and discuss your interests and experiences with other usershttp://careerinsider.vault.com/wps/portal/careerinsider?parrefer=277 *Register with a personal username and password

2. QS Global Workplace - Leading global provider of specialist higher education andcareers information and solutions that link undergraduate, graduate, MBA andexecutive communities around the world with recruiters and education providers. Exclusive events Publications

Research and interactive web toolshttp://www.qs.com/globalworkplace/members/register/

3. Workmaze – Leading provider of careers information and services for the internationalbusiness school market, offering a comprehensive suite of products and services to assiststudents in every stage of their career development. Recruitment guides which include:

o Names of the key recruitment contactso Details of any recruitment programs, competitions and internshipso Deadlines and methods of applicationo Details of international recruitment opportunities

Executive & Headhunter Recruitment Guides

o New guides on high level head-hunters and executive recruitment companies in

the UK, EU, Far East, MEA, Russia, Canada, the USA & South America.

http://mba.workmaze.com/ *Login using the username and password iebs

IE CAREER PORTAL

http://careerinsider.vault.com/wps/portal/careerinsider?parrefer=277http://careerinsider.vault.com/wps/portal/careerinsider?parrefer=277http://www.qs.com/globalworkplace/members/register/http://www.qs.com/globalworkplace/members/register/http://mba.workmaze.com/http://mba.workmaze.com/http://mba.workmaze.com/http://www.qs.com/globalworkplace/members/register/http://careerinsider.vault.com/wps/portal/careerinsider?parrefer=277


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ADDITIONAL RESOURCESBelow is a collection of online resources that are aimed to prepare you for the job search.

All sites, regardless of whether you have a senior or junior profile, can prove to be useful asthey are geared to help you:

Acquire important information about various subjects

Build your network Enhance your skills

Give your profile visibility

1. Business Because – First specialist network connecting business students, recruiters,business school applicants, and business schools around the world. Build a CV that you can send as a link to potential employers Apply for jobs and talk with recruiters

Connect to other business students in your city or across the world Read daily stories about life at business school and the job market for MBAs Access a platform that sends CVs every month from the site to recruitershttp://www.businessbecause.com/

2. Careers International – Europe’s leading international recruitment event company.Careers International has a uniquely international focus with services specificallydesigned for international recruitment. Their ultimate aim is to link high potentialcandidates with equally high quality global companies. They carefully pre-select thecandidates before inviting them to the Career Events, Dedicated Events or OnlineEvents.

http://www.careersinternational.com/

3. Entrypark & IHIPO – Site providing job and internship offers, information regardingGraduate Programs, and access to the annual Entrypark International Career book.http://www.entrypark.com/ http://www.ihipo.com/

4. Forté Foundation – Consortium of major corporations and top business schools that hasbecome a powerful change agent in educating and directing talented women towardleadership roles in business.http://www.fortefoundation.org/

*

Unlimited free access for all IE women students/alumni when you register with your IEemail address

5. Glassdoor - Free career community where anyone can find and anonymously share aninside look at jobs and companies.http://www.glassdoor.com/index.htm

6. Going Global - Leading provider of career and employment resources for evaluating,selecting and transitioning into a successful career in a foreign country.http://online.goinglobal.com/default.aspx

CAREER RESOURCES

http://www.businessbecause.com/http://www.businessbecause.com/http://www.careersinternational.com/http://www.careersinternational.com/http://www.entrypark.com/http://www.entrypark.com/http://www.ihipo.com/http://www.ihipo.com/http://www.fortefoundation.org/http://www.fortefoundation.org/http://www.glassdoor.com/index.htmhttp://www.glassdoor.com/index.htmhttp://online.goinglobal.com/default.aspxhttp://online.goinglobal.com/default.aspxhttp://online.goinglobal.com/default.aspxhttp://www.glassdoor.com/index.htmhttp://www.fortefoundation.org/http://www.ihipo.com/http://www.entrypark.com/http://www.careersinternational.com/http://www.businessbecause.com/


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7. Interview Bay – Prepare for a case interview by taking a mock interview directly fromyour target company’s current employee or an alumnus.

http://www.interviewbay.com/

*

Paid Service. IE students receive a 10% discount

8. Ivy Exec – A trusted recruiting tool used by companies such as Deloitte, Barclays,Google, Prada, and other top firms looking to hire high-caliber MBAs.https://www.ivyexec.com/professionals/register/?ref=IEBUS2013&promo=ALLACCESS12MTH

* Use promo code ALLACCESS12MTH during registration to activate the 12 months free

trial.

9. JibberJobber – Designed to make job search easy by providing “real” tools for jobseekers. Allows you to manage and organize a job search, providing extensiveresources for networking, CREATING AND MANAGING YOUR ONLINE IMAGE in popular

social networks such as LinkedIn, Twitter, Facebook, etc.http://ie.jibberjobber.com/ * Use your IE email for registration to receive access to IE subscribed videos

10. MBA-Direct – Professional online community for MBA alumni, students, executiverecruiters and the world’s leading business schools. Specializes in advertising genuine,international, executive MBA job opportunities across the global recruitmentmarketplace and provides an innovative and effective method for recruitment.http://www.mba-direct.com/ *Use the school code ABS-0113 to register

11.

MBA & Company – Multi-award winning talent broker specializing in MBA candidatesand graduates from the world’s leading business schools. They provide MBA candidatesand graduates with a range of consultancy project opportunities that range from 10hrsupwards to full time jobs. The aim of the service is to provide their members with theopportunity to earn additional income, expand their professional network, and buildfurther professional credibility through verified client feedback.http://www.mbaandco.com/ *Select IE Business School in the list of Partner Schools

12. MBA-Exchange – Global website for business professionals, with over 25,000 MBA-quality job postings covering various industries and geographies. Students and alumni ofleading business schools sear