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hi-5 car washservices
Presented by -
Amol ManeAbhirup Banerjee
Amit Sengar
Amitesh Rai
Anit Pandey
UP1 MARKETING PLAN
The car wash for busy people.
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Agenda About the ServiceMarketing Needs
Services Offered
Target MarketingSWOT Analysis
Strategy Pyramid
Marketing Mix
The 4Ps
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About our Service
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Market Needs
Exemplary customer service
High quality washes
Convenience
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EstimatesOver 100+ Luxury Brands sold last year
175 (appx) big scale companies
75 car dealers in Pune
Employee base target over 2000Car Sales increasing Year on Year
@ 12%
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Services offered
Car waxing
Car washing (exterior)
Car cleaning (interior)
Preliminary Car Check up & Service Assistance
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Target Marketing
New Car Owners
Luxury, Sports Car Owners
Lifetime OwnersDealerships
Local Businesses / Organizations
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Swot analysis
Strengths:Well-trained employees
Good relationships with many perspectivecustomers in the target
market
Weakness:
The need for reliance on outside stakeholdersThe learning curve
associated with entering an
industry without prior direct experience
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SWOT contd.
Opportunities:Participation within a steadily growing
industry
A high likelihood of repeat business
Threats:Future/potential competition from a franchised
firmA slump in the economy, reducing discretionary
spending
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Marketing MixPricing: The pricing scheme is based on a per
service price. A Hi5 Card" can be purchasedwhich provides a
volume discount to the user.
Distribution: The offered services will be
distributed from Hi5 premises (Hinjewadi)Advertising and
Promotion: Hi5 will use several
different methods for advertising andpromotion.
Customer service: Exemplary customer servicewill be
provided.
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Strategy Pyramid
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The 4Ps
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Positioning
Hi5 will position themselves as a one-stop carwash service
provider of high-quality
Hi5 will leverage its competitive edges toachieve the desired
positioning:By providing online services
Contract serviceWell trained employees
Use of Latest Technology
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Pricing
Market competitive rates
Prices based on a tiered architecture
The pricing scheme is based on a per service
priceA Hi5 elite Card" can be purchased which
provides a volume discount to the user
Hi5 shall be offering a 30% promotionaldiscounts to the
corporate employeesworking in Hinjewadi and our
regularcustomers.
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Place
The immediate geographic target is theHinjewadi, Pune.
Target will be Hinjewadi (Phase 1,2 and 3)
85% of business will be within 8 miles of radius
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Promotions
Advertise in prominent newspapers
Automobile trade shows
Tie ups with showroomsPromote in big organizations
Offer a limited period free trial offer to buildup a customer
base
Local cable channelsLife time offers to build long term
customer
base
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Happy Washing !
Thank You
