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CAR LIFE PARTNER CAR LIFE PARTNER DONGBO DONGBO DONGBO INDUSTRIAL CO.,LTD

CAR LIFE PARTNER DONGBO CAR LIFE PARTNER DONGBO DONGBO INDUSTRIAL CO.,LTD

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Page 1: CAR LIFE PARTNER DONGBO CAR LIFE PARTNER DONGBO DONGBO INDUSTRIAL CO.,LTD

CAR LIFE PARTNER CAR LIFE PARTNER DONGBODONGBOCAR LIFE PARTNER CAR LIFE PARTNER DONGBODONGBO

DONGBO INDUSTRIAL CO.,LTD

Page 2: CAR LIFE PARTNER DONGBO CAR LIFE PARTNER DONGBO DONGBO INDUSTRIAL CO.,LTD

COMPANY OVERVIEW

HISTORY

ORGANIZATION

PRODUCT

CUSTOMER

GLOBAL DONGBO

TURN OVER

SUNVISOR

QUALITY

DEVELOPMENT & DESIGN

CONTENT

STRATEGY

Page 3: CAR LIFE PARTNER DONGBO CAR LIFE PARTNER DONGBO DONGBO INDUSTRIAL CO.,LTD

The FactsThe Facts

COMPANY OVERVIEW

SINCE the establishment in 1969, DONGBO has engaged in manufacturing and marketing various high

quality automotive parts with securing its position as a world’s leading supplier of SUNVISOR, NVH system and Interior parts.

Meeting 21st century as our turning point, DONGBO has restructured the business policy and philosophy through our continuous efforts for development of technology and products with high quality and function.

DONGBO INDUSTRIAL CO.LTD.

1969.08.01

Automotive parts

USD 11 million (2005)

USD 14.5 million (2005)72 ( May 2006 )

Total assets

Employment

Established

Annual sales

Company name Main business

614-3.Namchon-Dong, Namdong-Gu,

INCHON,KOREA (5,307 ㎡ )

Head office & main plant

Daehan Solution Co.Ltd.

Parent company

China Qingdao

U.S.A. Alabama

Overseas Plant

Page 4: CAR LIFE PARTNER DONGBO CAR LIFE PARTNER DONGBO DONGBO INDUSTRIAL CO.,LTD

HISTORY

1969.08 Company established

1969.09 Participated in DAEWOO Motor project

1986.06 Participated in SSANGYONG Motor project

1999.09 Taken over by DAEHAN SOLUTION

1999.09 Acquired D-100PQ from DAEWOO MOTOR

1999.12 Acquired QS9000 from KMAQA

2000.03 Participated in Detroit Motor Show

2001.07 Participated in HYUNDAI Motor project

2003.09 Acquired ISO14001 certified from KMAQA

2005.10 Acquired TS16949 from OQS Certification

and Evaluation Ltd

2006.04 Participated in ‘Korea-GM Autoparts Plaza’

held in Detroit

Page 5: CAR LIFE PARTNER DONGBO CAR LIFE PARTNER DONGBO DONGBO INDUSTRIAL CO.,LTD

ORGANIZATION

DIRECTOR

PURCHASINGPURCHASINGGENERAL

AFFAIR& FINANCE

GENERAL AFFAIR

& FINANCEPRODUCTIONPRODUCTION QUALITYQUALITYSALES &

MARKETING

SALES &MARKETING

ENGINEERING& DESIGN

ENGINEERING& DESIGN

54

18

Male

Female

Administrator Operator

( May 2006 ) ( May 2006 )

22 50

PRESIDENT

Page 6: CAR LIFE PARTNER DONGBO CAR LIFE PARTNER DONGBO DONGBO INDUSTRIAL CO.,LTD

PRODUCT

Insu. HoodInsu. Hood

Insu. Engine RoomInsu. Engine Room

Sunvisor Sunvisor

Floor CarpetFloor CarpetFloor MatFloor Mat

Seal TrimSeal Trim

Boot Ass’yBoot Ass’y

LuggageLuggage

PU PadPU Pad

Insu. Fender SealInsu. Fender Seal

Page 7: CAR LIFE PARTNER DONGBO CAR LIFE PARTNER DONGBO DONGBO INDUSTRIAL CO.,LTD

CUSTOMER

Insu. HoodInsu. Hood

Insu. Engine RoomInsu. Engine Room

Sunvisor Sunvisor

Floor CarpetFloor CarpetFloor MatFloor Mat

Seal TrimSeal Trim

Boot Ass’yBoot Ass’y

LuggageLuggage

PU PadPU Pad

Insu. Fender SealInsu. Fender Seal

Page 8: CAR LIFE PARTNER DONGBO CAR LIFE PARTNER DONGBO DONGBO INDUSTRIAL CO.,LTD

GLOBAL DONGBO

KOREAKOREA

DONGBO INDUSTRIAL CO.,LTDDONGBO INDUSTRIAL CO.,LTDDAEHAN SOLUTION GROUPDAEHAN SOLUTION GROUP

U.S.A. PLANTU.S.A. PLANT

ALABAMA, U.S.A.ALABAMA, U.S.A.30,600 30,600 ㎡㎡CHINA PLANTCHINA PLANT

QINGDAO, CHINAQINGDAO, CHINA13,248 13,248 ㎡㎡

We are close to customers around the world.We are close to customers around the world.

Page 9: CAR LIFE PARTNER DONGBO CAR LIFE PARTNER DONGBO DONGBO INDUSTRIAL CO.,LTD

10.6 10.8

13.714.5

17.5

2002 2003 2004 2005 2006

USD, MILLION

I NSULATI ON

20%

FENDER SEAL

7%

LUGGAGE

3%

HEAVY LAYER

(FLOOR

CARPET)

24%

SUNVI SOR

24%

BOOT ASS'Y

6%

SEAL TRI M

4%PU PAD

6%

ETC

6%

GMDAT

19%

LEXUS

2%

SYMC

20%DAEHAN

59%

TURN OVER

BY CUSTOMERBY CUSTOMER

BY PRODUCTBY PRODUCT

Page 10: CAR LIFE PARTNER DONGBO CAR LIFE PARTNER DONGBO DONGBO INDUSTRIAL CO.,LTD

SUNVISOR

Text

Text

Text

MACHINES & FACILITIESMACHINES & FACILITIES

TYPETYPE

MATERIALMATERIAL

PARTS MATERIAL

SUNVISOR BODY PU PAD EPP PAD BLOW INJECTION

SKIN CLOTH KNIT PVC NON-WOVEN FABRIC

MIRROR GLASS ACRYL ALUMINUM

MIRROR COVER ABS PCABS PP+T20%

PIVOT ASSY NYLON

LABEL PVC URETHANE STICKER SCREEN PRINT

SUNVISOR BODY: PU PAD, EPP PAD, BLOW, INJECTION

SKIN: CLOTH, KNIT (PU LAMINATION), PVC

ILLUMINATION

MIRROR COVER FLAP SUNVISOR

SUB SUNVISOR

TICKET HOLDER

HIGH FREQUENCY ADHESIVE MACHINE 7 3~10KW ULTRASONIC WELDING MACHINE 4 2KW PRESS CUTTING MACHINE 3 80KW SEWING MACHINE 4 2KW

LABEL ADHESIVE MACHINE 2 3KW ASSEMBLY MACHINE 2 2KW

Page 11: CAR LIFE PARTNER DONGBO CAR LIFE PARTNER DONGBO DONGBO INDUSTRIAL CO.,LTD

EXTERNAL QUALITY (SUPPLIERS’)EXTERNAL QUALITY (SUPPLIERS’)

INTERNAL QUALITYINTERNAL QUALITY

QUALITY

500

200

50

PROTO PILOT SOP

750

400

100

PROTO PILOT SOP

Target PPM

Target PPM

Regular meeting as a schedule of APQP (Advanced Product Quality Planning) every week.

Regular quality training for operators.

The real-name quality system.

Focusing on priority quality problem.

Registration on data base for quality problem. (Quality Bank)

Training and evaluation for supplier’s quality system.

Encourage suppliers to acquire supplier’s quality certificate.(ISO, TS16949)

Improvement focused on worst supplier.

Intensify PPAP process.

Manage the index number of quality.

Page 12: CAR LIFE PARTNER DONGBO CAR LIFE PARTNER DONGBO DONGBO INDUSTRIAL CO.,LTD

TEST FACILITIESTEST FACILITIES

QUALITY

DIMENSIONAL

TEST

DURABILITY

TEST

STRENGTH

TEST

ENVIRONMENTAL

TEST

·MICRO METER

·THICKNESS GAGE

·DIGITAL V/CAL

·FIRE

RESISTANCE

·TEMP.&HUMI

CHAMBER

·MULTILIGHT

·BULB TESTER

·DURABILITY

TESTER

·DIAL T/WRENCH

·HARDNESS

TESTER

·IMPACT TESTER

·U.T.M

·P/P GAGE

Page 13: CAR LIFE PARTNER DONGBO CAR LIFE PARTNER DONGBO DONGBO INDUSTRIAL CO.,LTD

QUALITY – TESTING FACILITIESQUALITY – TESTING FACILITIES

DESIGN TOOLS & WORKFORCEDESIGN TOOLS & WORKFORCE

DESIGN TOOL HARDWARE SOFTWARE SOFTWARE VERSION QUANTITY

RS 6000 CATIA V4 4.2.4 1

DELL PRECISION 470DT CATIA V5 R15 SP5 1

DELL PRECISION 470DT UNI GRAPHICS NX3 3.0.2.3 1

HP DESIGN JET 600(PLOTTER) 1

WORKFORCE NAMEAGE CARRIER (YEARS) SPECIALITY

Y. C. SONG46 15 ACOUSTIC PARTS ALL

K. M. SON32 8 SUNVISOR & ETC

M. S. KYUNG26 3 SUNVISOR & ETC

H. S. YANG26 2 SUNVISOR & ETC

DEVELOPMENT & DESIGN

Page 14: CAR LIFE PARTNER DONGBO CAR LIFE PARTNER DONGBO DONGBO INDUSTRIAL CO.,LTD

DEVELOPMENT & DESIGN

DEVELOPMENTDEVELOPMENT

PRINCE

ESPERO

CIELO

ARCADIA

LANOS

NUBIRA

LEGANZA

MAGNUS

TOSCA

MUSSO

KORANDO

ISTANA

CHAIRMAN

REXTON

RODIUS

KYRON

ACTYON

W-200

DAIHATSU ES350

LS460

Page 15: CAR LIFE PARTNER DONGBO CAR LIFE PARTNER DONGBO DONGBO INDUSTRIAL CO.,LTD

STRATEGY

DONGBO promise to do the best to meet out customers’ requirements and expectations, and serve them with the best quality product.

DONGBO keeps trying to strength the followings.

Fast innovation performance in both quality and price.

International experience, presence and mobility.

Optimized communication and intergradations capability with regard to customers’.