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Capturing the value of
FidaxomicinJanuary 12th 2011
Ticker: OPTR
www.optimerpharma.com
Confidential; Not for Reproduction1
This presentation contains forward-looking statements about Optimer Pharmaceuticals, Inc., including statements about the indications Optimer’s product candidates are designed to treat, regulatory filings related to Optimer’s product candidates. Optimer’s product development plans, potential commercialization and marketing strategies for Optimer’s product candidates, if approved, estimates of market adoption of Optimer’s product candidates, if approved, and potential efficacy and advantages of Optimer’s product candidates compared to existing therapies. These statements involve known and unknown risks that relate to the Company’s future events or future financial performance and the actual results could differ materially from those discussed in this presentation. Accordingly, the Company cautions investors not to place undue reliance on the forward-looking statements contained in, or made in connection with, this presentation.
Several factors may affect the ability of the Company to market any of its product candidates, the Company’s commercialization plans, the potential advantages of the Company’s product candidates and the Company’s ability to successfully execute it business and commercialization strategy. Among other things, the Company’s receipt of regulatory approval to market any of its product candidates is dependent on the Company’s ability to successfully complete clinical trials and submit applications for regulatory approval and on decisions of regulatory authorities which are outside of the Company’s control. In addition, success of any commercialization efforts are subject to risks relating to physicians’ willingness to prescribe the Company’s products, the incidence of the disease or condition the Company’s products are intended to treat, and the efficacy and cost of alternative treatments. Delays in clinical programs or submission of regulatory filings, whether caused by competitive developments, adverse events, patient enrolment rates, regulatory issues or other factors, could adversely affect the Company’s financial position and prospects. If the Company’s product candidates do not meet safety or efficacy endpoints in clinical evaluations, they will not receive regulatory approval and the Company will not be able to market them. If the Company is unable to raise additional capital when required or on acceptable terms, it may have to significantly delay, scale back or discontinue one or more of its research development programs or delay or scale back its commercialization efforts regarding any products for which it receives regulatory approval. The Company is at an early stage of development and may not ever have any products that generate significant revenue.
Additional risks and uncertainties relating to the Company and its business can be found in the "Risk Factors" section of Optimer's most recent Form 10-K filed with the SEC and any updates thereto contained in subsequent SEC filings. The forward-looking statements contained in this presentation represent the Company’s estimates and assumptions only as of the date of this presentation and the Company undertakes no duty or obligation to update or revise publicly any forward-looking statements contained in this presentation as a result of new information, future events or changes in the Company’s expectations.
THIS PRESENTATION CONTAINS STATEMENTS THAT HAVE NOT YET BEEN REVIEWED BY THE FDA AND IS SUBJECT TO CHANGE.
Forward looking statements
Confidential; Not for Reproduction2
Strengthening our commercial business
Introducing Optimer
Headquarters San Diego,
California
Incorporated November 1998
Subsidiaries OBI (Optimer
Biotechnology,
Inc., Taiwan)
Employees 77
Exchange NasdaqGM
Ticker OPTR
Optimer at a glance
Greg Papaz, SVP Commercial Operations
Experience
▪ Rheumatology Sales Director, Roche
▪ Hospital Sales VP, Sanofi-Aventis
John Womelsdorf, VP Bus. Dev.
Experience
▪ VP Bus. Dev., Cyclacel
▪ Exec. Dir. Lic. and New Bus. Dev.; J&J
Kurt Hartman, General Counsel & Access
Experience
▪ Exec Dir Value & Access, Eisai
▪ US patient reimbursement lead, Roche
Hemal Shah, SVP Health Economics
Experience
▪ Exec Dir HEOR, Boehringer Ingelheim
Linda Amper, SVP Human Resources
Experience
▪ SVP of HR, OSI Pharmaceuticals
▪ VP of HR, New York Blood Center
Henry A. McKinnell, Board of Directors
Experience
▪ Chairman of the Board, Pfizer
▪ Chief Executive Officer, Pfizer
Confidential; Not for Reproduction3
Topics for today’s discussion – Focus on Fidaxomicin
Market dynamics: Declining satisfaction and reduced use of Metro; significant unmet need due to recurrence
Value proposition: Clinical improvement and cost-savings from Fidaxomicin
Product positioning: Compelling 1st line therapy
Hospital engagement strategy: Our approach to reach physicians, hospitals, and payers
Confidential; Not for Reproduction4
Market dynamics suggest the physicians are seeking better treatment
for C. Difficile
Increasing dissatisfaction with Metronidazole performance Zar et al. CID (2007) 45(3): 302-307 Bartlett. CID (2008) 46 (10): 1489-1492
Vancocin increasingly replaced in hospital by vancomycin “slurry” (generic)
Recurrence persists as an area of high unmet need unaddressed by current basket of “generic like” drugs
Confidential; Not for Reproduction5
Despite IDSA recommendation for conservative use, hospital physicians
are choosing oral Vanco over Metro
1 Estimated from IDSA –Infectious Disease Society of America guidelines
2 Based on 131 physician hospital survey (ID, GI, Hospitalists/Internists)
25
39
75
58 3
0
Actual
prescribing behavior2 100
Anticipated share
by Tx guidelines1 100
MetroVanco Other
Vancomycin increasingly seems to be treating the infection
in a better manner than other available meds for C. Diff.
– Hospitalist
Expected vs. actual prescribing behavior
Percent
Confidential; Not for Reproduction6
Our market projections already reflect a “generic like” market for Vanco
because of “slurry” use in the hospital
SOURCE: IMS; expert interviews; team analysis
Vancocin sales in Hospital1
$ Thousands
Flagyl and vancomycin slurry are very cheap
– Critical Care specialist
Since 2008, significant decline in hospital Vancocin
sales indicate prevalence of Vanco “slurry”
46.0
56.2
38.9
2008 2009
-17%
2010
Confidential; Not for Reproduction7
31
33
22
38
30
5
7
5
33
50
14
10
0
0
0
100%
Safety profile 11 1
Efficacy in
mild-to-moderate CDI16 1
Efficacy in
severe complicated CDI74
0
Relapse/Recurrence rate
0
Efficacy in severe CDI 62
65 1
ID specialists & Internists
Level of need for new therapies
% of clinicians
Neutral
Somewhat low need
Very high need No need
Somewhat high need
SOURCE: Decision Resources
Physicians rate the need for therapies
that address recurrence as very high
Confidential; Not for Reproduction8
Topics for today’s discussion – Focus on Fidaxomicin
Market dynamics: Declining satisfaction and reduced use of Metro; significant unmet need due to recurrence
Value proposition: Clinical improvement and cost-savings from Fidaxomicin
Product positioning: Compelling 1st line therapy
Hospital engagement strategy: Our approach to reach physicians, hospitals, and payers
Confidential; Not for Reproduction9
Fidaxomicin has a strong value proposition in reducing recurrence in
key sub-populations
Recurrence
rate w/ Vanco
46%
Older age
(75+)
25%
Prior
episode
21% 20%
Immuno-
comp.
36%
Renally
impaired
30% 36% 27%30% 36%
Concom.
Abx
Fidaxomicin is clinically superior to Vancomycin for reducing
recurrence (by 47% from combined phase III trials)
Reduction of recurrence will drive significant improvement in quality
of life and cost effectiveness in patient populations at higher risk
% of CDI
cases
Optimer has
engaged
external
collaborators
to provide
peer-reviewed
analyses of
cost-
effectiveness
First line use based on narrow spectrum and
superior clinical profile for reducing recurrence
Physicians Payers Institutions
Confidential; Not for Reproduction10
Fidaxomicin addresses CDI-associated costs directly, resulting in per-
patient savings of ~$4,000-8,000
Assumptions:
Cost of C. Diff episode is $13,000 or higher in US– O’Brien ICHE 2007;
Cost of VRE infection is $27,000-87,000 – Edlund et al, CID 1997; Salgado et al, ICHE 200
Cost of hospital isolation (VRE colonization) in acute setting $2,500: Kirkland & Weinstein Lancet 1999.
Increased rate of recurrence: Kelly, CP, LaMont, JT. Clostridium difficile – more difficult than ever. NEJM 2009;359(18):1932-40.
Prevent VRE infection (5% of 1/4 cases): 2 Vogel. CAMJ 2010
Economic
drivers Savings
Dollars
1,700-3,500
700-1,400Recurrence
1,000-2,500
500-1,100
VRE
colonization
Sub-pop.
complications
TBD
Total 3,800-8,500
Cost/case
Dollars
▪ Prevent first recurrence (1 in 6 cases)
▪ Prevent follow-on recurrence (1 in 15 cases)
▪ Prevent future isolation from VRE
colonization (1/4 cases)
▪ Prevent VRE infection (3-5% of 1/4 cases)
▪ Prevent treatment complications with co-
morbidity (e.g., chemotherapy for cancer)
Fidaxomicin value proposition
13,000-
90,000
27,000-
80,000
TBD
Health economics collaborations are validating
Fidaxomicin’s cost effectiveness message
Confidential; Not for Reproduction11
What type of access would you expect
for Fidaxomicin on your formulary?
Hospitals will likely grant restricted access to Fidaxomicin,
physician responses suggest minimal impact
SOURCE: Two separate surveys of Physicians (N=131 & N=200)
66
34
1
Not approved
Access with
restrictions
Open
access
Percent
Physician’s
treatment
paradigm
% impact on
prescribing
behavior
Use Fidaxo for
severe C. diff
Not significant
Use Fidaxo
1st line
From 50% to 40%
Other Tx
paradigms
Not significant
▪ Behavior not impacted by generic availability, slurry usage, and payor restrictions
▪ Restrictions do not impact behavior in subpopulation-driven treatment paradigms
ID approval
most
common
restriction
mentioned
Confidential; Not for Reproduction12
Payer access is not likely to be a barrier for Fidaxomicin
Payers likely to cover
Fidaxo at a price
premium
Payers unlikely to
switch drugs on
discharge
Impact of generic
Vancocin minimal in
short- to medium-term
Payers agree with our
positioning and benefit
All payers interviewed agree that Product X
could be positioned as the first line of treatment
for patients at-risk of recurrence
“We rank drugs as „clearly inferior, clinical parity,
or clearly superior.‟ This is clearly superior – it‟s
better on all relevant clinical aspects.”
“I‟d be a fool to switch a patient off of a drug
that‟s working when they come out of the
hospital”
“Vanco will probably get more favorable tier
status, but your product‟s status shouldn‟t
change.”
SOURCE: Payer executive interviews (N=8)
Confidential; Not for Reproduction13
Topics for today’s discussion – Focus on Fidaxomicin
Market dynamics: Declining satisfaction and reduced use of Metro; significant unmet need due to recurrence
Value proposition: Clinical improvement and cost-savings from Fidaxomicin
Product positioning: Compelling 1st line therapy
Hospital engagement strategy: Our approach to reach physicians, hospitals, and payers
Confidential; Not for Reproduction14
Physician intent to prescribe Fidaxomicin as 1st line treatment for C.
Diff. ranges from 35-50%
1 Similar matrix used, but not shown to calculate share
SOURCE: Survey of Physicians (N=200)
Prescribing
intent
(% of patients)
Physician’s
treatment
paradigm
Other Tx
paradigms
% of C.
Diff cases
28% 8%
% of
physicians
35%Use Fidaxo for
severe C. diff
35%36%
50%Use Fidaxo
1st line
37%27%
37%
Implied 1st line market share 32%
Implied 2nd line market share1 52%
Opportunity to increase market share by
▪ Move physicians to 1st line paradigm
▪ Increase use within each paradigm
X
X
X
Confidential; Not for Reproduction15
Topics for today’s discussion – Focus on Fidaxomicin
Market dynamics: Declining satisfaction and reduced use of Metro; significant unmet need due to recurrence
Value proposition: Clinical improvement and cost-savings from Fidaxomicin
Product positioning: Compelling 1st line therapy
Hospital engagement strategy: Our approach to reach physicians, hospitals, and payers
Confidential; Not for Reproduction16
We will communicate burden of C. Diff. pre-launch through medical
education of hospital stakeholders ...C
lin
ica
lC
os
t
Recurrence▪ Likelihood of recurrence
high in key sub-pops
VRE▪ Impact of colonization
and infection
Spores▪ Key factor in level of
infection in hospitals
Broad cost impact▪ Re-admission, isolation,
increased LOS
By sub-pop▪ E.g., delay to radiation for
cancer patients
Incidence▪ Incidence of CDI high in
key sub-populations
Concom. ABx▪ Outcomes for con-
comitant ABx patients
▪ Peer-reviewed publications
▪ Continuing Medical Education
▪ Targeted outreach to KOLs
– Clinical Ad. Boards, trial
leadership
▪ Collaborations with infection
control
Key messages Hospital engagement
Confidential; Not for Reproduction17
... and communicate the strengths of Fidaxo after approval through
hospital engagementC
lin
ica
lO
the
r
VRE▪ Colonizes in gut 31% with
Vanco, 7% with Fidaxo
Resistance▪ Extremely low resistance
with in vitro testing
Broad cost impact▪ Reduced re-admission &
transmission, lower VRE
By sub-pop▪ e.g., delay to radiation for
cancer patients
Reportable disease▪ Standardize reporting for
hospitals/regions/ states
Recurrence▪ Reduces recurrence by
~50%
Spores▪ 2 log difference vs. Vanco
▪ Multi-disciplinary hospital
– Account representatives
– Health economists
– Medical education &
research liaisons
Guidelines▪ Influence guidelines to
include key sub-pops
Co
st
Key messages Hospital engagement
Confidential; Not for Reproduction18
Peer-reviewed publications will support Fidaxomicin’s brand position
Category
Age (75+)▪ Highest risk sub-population; Fidaxo
improves outcomes and quality of life
Publication Topic
Concom.
Abx
▪ Fidaxo’s clinical benefits maintained
in sub-populations on Concom. Abx
Prior
episode
▪ As recurrence rates rise, Fidaxo
clinical benefits strengthen
Immuno▪ High cost of recurrence (i.e., relapse
in radiation, quality of life, LOS)
Renal
Impaired
▪ In development: Fidaxo beneficial
impact for Renal-insufficient patients
Journals will enable launch
Supplemental/Cascading
publications
▪ Targeted at stakeholders
▪ Will enhance circulation
Medical education
▪ Experts equipped with re-
prints
▪ Communications (e.g., Ad
Boards, Speaker programs
and Symposia)
Public relations impact
▪ Key milestone publicity
▪ Managed markets leverage
▪ KOL development
▪ Advocacy coalition outreach
Confidential; Not for Reproduction19
Optimer will target ~70% of CDI incidence opportunity by going after
~20% of Hospitals (~1,100 hospitals)
CDI Cases
100%
70%
30%
Hospitals
100%
20%
80%
High concentration of CDI in hospitals Selection criteria
Strategy
▪ Top ~1,100 hospitals chosen due to
3 criteria
– CDI Incidence
▫ ~70% of CDI
– KOL recommendations
▪ AMCs: Prioritize by size & influence
(5-7 per HAM)
▪ Community hospitals: Prioritize by
size & Vancocin use (14-18 per HAM)
▪ Early adopters: Historically low
access barriers; 70% of Oral Vancocin
sales in 300 of 1,100 hospitals
▪ Other: Selected by proximity,
strategic access (e.g., VA/DOD)
Source: IMS Health
Confidential; Not for Reproduction20
~68% of CDI is concentrated in 11 states
Same 11 states account for:
65% of hospitals
64% of beds
62% of Vancocin
Opportunity from under-reporting
Percent
By geography, CDI concentrated in 11 states; disease incidence tracks
with number of hospitals and beds
Arkansas
Arizona
California
Colorado
Iowa
Idaho
Kansa
s
Louisiana
Minnesota
Missouri
MontanaNorth
Dakota
Nebraska
New
Mexico
Nevada
Oklahoma
Oregon
South
Dakota
Texa
s
Utah
Washington
Wyomin
g
Alabama
Florida
Georgi
a
IllinoisIndiana
Kentucky
Missis-
sippi
North
Carolin
a
Ohio
Pennsy-
lvania
South
Carolina
Tennesse
e
West
Virginia
New Jersey
New Hampshire
New York
Vermon
tMassa-
chusetts
Connecticut
Rhode IslandMichigan
Wisconsin
Alaska
Hawaii
Delaware
Main
e
MarylandVirginia
Priority
Texas 8%
Pennsylvania 8%
Ohio 7%
New York 7%
New Jersey 4%
Missouri 5%
Michigan 5%
Massachusetts 4%
Illinois 8%
Florida 6%
California 6%
State % of US CDI
6%
5%
4%
7%
3%
2%
3%
2%
4%
8%
11%
% of 65+ pop.
Likely under-reporting
Source: IMS Health; 2009 US census
Confidential; Not for Reproduction21
Our operating model will drive awareness and access with all relevant
stakeholdersNumber of employeesX
P&T Committee
▪ Infectious disease
▪ Pharmacy
▪ Management
Infection control
Procurement
Hospital
leadership
Physicians
Nurses
3-5 10-20 5-10 2-3
50-75
Quality
assurance
Health economists
Equip reps with
Hospital-focused
Budget Impact Model
Medical education
research liaisons
Communicate clinical
product differentiation;
Liaise with KOLs
Managed care
Achieve favorable
market access with
payers
Marketing
Communicate brand
value to influence key
stakeholders
Account representatives
▪ 5 major regions; 10-15 hospitals per rep
▪ Frequency and blend of rep/MSL driven by access,
control, system priority
Confidential; Not for Reproduction22
Our aspirations for Fidaxomicin
Establish Fidaxomicin as 1st line treatment for C. Diff. in at-
risk of recurrence patients
Effectively communicate the clinical and cost-effectiveness
superiority of Fidaxomicin to the medical community
Create a nimble, best-in-class US commercial organization to
accelerate access for differentiated products in the hospital
Advance a lifecycle plan
Continue to build our IP protection
Confidential; Not for Reproduction23
Product pipeline
Other ongoing business priorities – Pipeline
Market
Fidaxomicin
Fidaxomicin (oral
suspension)
▪ Fidaxomicin has been granted Fast-
Track status by the FDA and is an
investigational new drug in the Div.
of anti-Infective and Ophthalmology
products’ CMA pilot 2 program
Pruvel
(Prulifloxacin)
▪ Pruvel is currently marketed in
Japan and Europe by other
licensees of Nippon Shinyaku
OPT-822/OPT-821
(OBI, Taiwan
subsidiary)
▪ OPT-822 combined with an
adjuvant OPT-821, a carbo-hydrate-
based immunotherapy, is being
investigated by Optimer’s Taiwan
subsidiary, OBI for the treatment of
metastatic breast cancer
OPopS platform ▪ OPopS is a proprietary platform for
rapid carbohydrate synthesis which
has generated two out-licensed
candidates including OPT-822/821
Regulatory
reviewPhase 1 Phase 2
Preclinical
research Phase 3
CDI treatment vs. Vancocin
CDI – oral suspension
Infectious Diarrhea
Metastatic breast cancer
Ongoing
initiatives
Fidaxomicin (new
indications)Ongoing
initiatives
We aspire to be a leading hospital drug company in the US
Confidential; Not for Reproduction2424
Value creating events and milestones
2011
2010 Fidaxomicin Second Phase 3 trial successful top-line data
Fidaxomicin ECCMID & DDW Conferences
Fidaxomicin MAA Filed in EU
Fidaxomicin ICAAC & IDSA Conferences
Fidaxomicin NDA Filed in U.S.
New Hires General Counsel & Access and SVP, Comm. Ops
New Hires SVP, HEOR; SVP, HR; VP, Bus. Dev.
Fidaxomicin Validation of NDA Filing & Priority Review Decision
Fidaxomicin Peer-reviewed Publication (First Phase 3 trial)
OPT-822/821 Phase 2/3 trial initiation in Taiwan
Fidaxomicin Advisory Committee Meeting
Fidaxomicin PDUFA Decision Date
Fidaxomicin CHMP opinion / EMA Decision
Fidaxomicin U.S. Launch
Fidaxomicin EU Launch
Fidaxomicin EU and Pruvel strategic optionsOngoing