Capturing growth in a progressively

convergent industry

Joy King, Director, Worldwide Industry Marketing

Communications, Media & Entertainment

2 April 10, 2023

Key CME themes for 2007Convergence

Customer insights

Technology roadmaps

Business technology

3 April 10, 2023

A tangle of independent networks with specific content & devices…

The old way

4 April 10, 2023

The new wayUser-centric, with open, interoperable networks that deliver content optimized for multiple devices

5 April 10, 2023

The HP strategic agenda for CME

Customer experience & device plane

Busi

ness

Support

Syst

em

s (B

SS)

O

pera

tional Support

Syst

em

s

(OSS

)

IP backbone & access plane

Service control plane

Service delivery plane

Applications & content plane

Real-time single customer view

•Build an agile infrastructure

•Proactively manage the total customer experience

•Simplify access to dynamic content & services

•Maximize real time customer intimacy

•Protect digital content & meet compliance mandates

•Build an agile infrastructure

•Proactively manage the total customer experience

•Simplify access to dynamic content & services

•Maximize real time customer intimacy

•Protect digital content & meet compliance mandates

6 April 10, 2023

Five technology imperatives for CME

Services Marketplace

IPTV/Video on Demand

Digital Media Solution

End-user Workspace

Converged Enterprise Communications

Advanced Open Telecom Platform (AOTP)

Service Delivery Platform (SDP)

Media Storage

OpenCall Media Platform

IT Management & Consolidation

Gaming infrastructure

Information Lifecycle Mgmt (ILM)

Business Technology Optimizations

NeoView Business Intelligence Platform

Next Generation OSS (HP ISM)

Convergent Charging

Enterprise Billing

Mobile Device Management

Integrated Information Management

OpenCall HLR/HSS

Mediation (IUM)

Fraud Management

Revenue Assurance

Data Retention and Guardian Online (DRAGON)

Adaptive Infrastructure

Build an Agile Infrastructure

Manage Total Customer

Experience

Simplify access to Dynamic Content & Services

Maximize real time,

Experience-centric

customer data

Protect IP & digital assets;

meet compliance mandates

Accelerate business growth

Lower costs Mitigate risks

Business Continuity

& Availability

Business Continuity

& Availability

7 April 10, 2023

Build an agile infrastructure based on open standards network and IT elementsA converged end-to-end, Modular, open-standards, service-centric infrastructure

Critical Success Factors:• Design the end-to-end

architecture• Modular Execution (define the

roadmap)• SDP (Service Delivery Platform) is

the enablement centerpiece• HLR / HSS is a critical building

block• Progressive IMS compliance

8 April 10, 2023

HP solutions• HP Advanced Open Telecomm Platform (AOTP)

− New high capacity, high availability, scalable, standards-based network platforms for the telecoms market

• HP Service Delivery Platform (SDP)− Reducing the costs, timeframes and risks of developing, deploying, delivering and

managing service applications

• HP Media Storage− Helping you to give your customers the content they want, how they want it, when

they want it

• OpenCall Media Platform− Enabling the rapid development and secure deployment of next-generation

messaging, portals and enhanced voice-enabled interactive services.

• IT Management & Consolidation− Integrated approach to BSS/OSS simplification that reduces costs and consolidates

operations while delivering consistently reliable services

• Gaming Infrastructure− Massive Multiplayer Gaming – blade system optimization

Build an Agile Infrastructure

9 April 10, 2023

Proactively manage the total customer experience

FPO

An integrated service management architecture with the customer at the center

Critical Success Factors:• Next generation billing as a key

differentiator• NGOSS: centered on customer

experience; QoS and SLA management as differentiators

• Device management in the office, at home and on-the-go

10 April 10, 2023

HP solutions• Next Generation OSS (HP Integrated Service Management)

− Enabling service provides to manage their end to end communication, media and entertainment services across the organization

• Convergent Charging− Enabling service providers to provide a unique pricing and charging path for all

services and unlimited choices of payment methods for their customers

• Enterprise Billing− Helping organizations achieve real business value and attain a leading position in

today's highly competitive environment

• Mobile Device Management− Helping mobile operators deliver value-added content and services while

decreasing the expenses associated with providing new services

• Information Lifecycle Management− Reducing the risk, cost and complexity of managing ever-increasing amounts of

information proceeding from OSS/BSS, keeping subscriber information securely stored and available when needed

• Business Technology Optimization− Ensuring that every dollar invested in IT, every resource allocated, and every

application in development or production meets business goals

Manage Total Customer

Experience

11 April 10, 2023

FPO

Simplify access to personalized, dynamic content and services Create always compelling, always connected and always personal experiences

Critical Success Factors:• Web 2.0 speed: rapid in market

testing• Exploit potential of personal

creativity ‘platforms’• Clean content management process

automation• Content aggregation is a key control

point

12 April 10, 2023

HP solutions• HP Services Marketplace

− Enabling a revolution for services so that we reach a world where we have easy and cost-effective global access to services

• IPTV/Video on Demand− Entertainment quality video delivered across IP networks for end-users

to watch anytime, on-demand

• HP Digital Media Solution (DMS)− Reducing the complexity and cost of building complete, end-to-end,

media applications and services

• End-user Workspace Solutions− Providing collaboration and connectivity wherever enterprise employees

work and with whomever they need to communicate

• HP Converged Enterprise Communications− Leveraging existing IT infrastructure to enable improved communication,

collaboration and cooperation across devices

Simplify access to Dynamic

Content & Services

13 April 10, 2023

Maximize customer intimacy by leveraging real time, experience-centric customer data The right service discovers the right customer at the right time, not the other way around

Critical Success Factors:• Consistent data model across the

enterprise• Consolidated real time and static

data: HLR/HSS is key• Seamless, non-intrusive access to

application data across network and IT

14 April 10, 2023

HP solutions• HP Integrated Information Management (IIM)

− Business-focused applications to transform under-exploited data into competitive opportunities for revenue preservation, maximization and growth

• OpenCall HLR− Mobile network mobility management on a general purpose computing-based

platform, providing transient and static subscriber information for ANSI, GSM, and GPRS subscribers within a single network, while supporting internetworking between technologies

• OpenCall HSS− Supports IMS services by provisioning and accessing subscriber information,

feature lists and services data derived from the HP OpenCall Home Location Register

• HP Mediation (Internet Usage Manager)− IUM offers a future-proof path to enhanced revenues with focused solutions for

OSS/BSS consolidation to IP data services and IMS, as well as a charging framework ready for next generation of network services

• HP Neoview Business Intelligence platform− Data and infrastructure optimization to meet BSS-IIM business needs based on

HP IP and standards for competitive advantage at a lower cost and time to deploy

Maximize real time,

Experience-centric

customer data

15 April 10, 2023

Protect privacy & digital assets while meeting regulatory compliance mandatesCorporate and regulatory compliance and privacy mandates are growing

Critical Success Factors:• Achieve speed of information

retrieval with massive storage at minimal cost

• Content management tools will build the ecosystem trust

16 April 10, 2023

HP solutions• HP Enterprise Risk Management (ERM) solutions, including

Revenue Assurance & Fraud Mgmt

− Innovative, cost-effective strategies for controlling costs due to operational issues, fraud, and bad debt, while ensuring enhanced revenue and profits from new and existing customers

• HP Data Retention and Guardian Online (DRAGON) − Innovative, cost-effective strategies for controlling costs due to

operational issues, fraud, and bad debt, while ensuring enhanced revenue and profits from new and existing customers

• Business Continuity & Availability− Increasing network availability, service provisioning and Next

Generation Services deployments

Protect IP & digital assets;

meet compliance mandates

17 April 10, 2023

Operations

• Governance across the ecosystem

• Business Planning• Market Intelligence

Global Business Units

• Product Generation• Service Capabilities• Linkages to CME for

strategy & solution development

• M&E segment strategy• Strategic wins• Spread M&E learnings

• Solutions planning and Portfolio management

• Partner planning and management• Focused NEP Program• Consulting & Integration Software Asset

management

• CME Industry Technical Direction

• Liaison with Office of Strategy and Technology & HP Labs

• Industry Standards and Forums• IP management process

Dedicated CME sales, consulting and delivery teams

CME operational model: Industry solutions value chain

Solutions

M&E

Marketing

HPLabs

• Industry Influence and awareness• Field Readiness: training & sales tools• Marketing Programs including industry

events, customer touch and media/analyst relations

CTO