Cape Town 2030 : the business vision

Africa’s Global City,

a city of inspiration & innovation

Africa’s global city : goals

Iconic & Emulated

Global African Gateway

Educated & Trained

Caring & Welcoming

Green & Beautiful

Safe & Efficient

Connected & Vibrant

Creative & Cultural

Global African Gateway - goal

Cape Town is the only city in the world on “two oceans”; long known as The Tavern of the Seas it is

also the gateway to Africa.

We need to embrace our identity as a global African City

It can be seen as where East meets West, and North meets South – where the best minds of developed & developing

worlds exchange ideas, challenges & opportunities.

Where global businesses desire to have regional headquarters; where trade with Africa is facilitated.

Global African Gateway - themes

1. Cape Town as THE African business hub

2. A place where Africans aspire to live, work and study and play

3. A truly cosmopolitan, global city region

Global African Gateway

Objectives Strategies Plans (3 horizons)Most sought-after convention centres in Southern Hemisphere by 2015.

•Market CT as the new global meeting place

1 6-Star “Platinum” CTICC extension

1 2010 campaign

1/2 Bring Tourism Indaba to CTN

Double direct flights to African & key global cities by 2012.

•Engage with airlines & government

•Lobby government/policy makers to grant 5th freedom rights to CTN

1 Direct flights to key hubs (inc. Lagos, Nairobi, Dubai, London, New York, Shanghai …?

50% more global & regional HQs by 2012 •Market CT internationally as the business gateway into and out of Africa

•Engage with/lobby government to structure focused investment incentives

•Focus on hi-tech, renewable energy, financial services, consumer goods & pharmaceuticals

•Encourage active lobbying by ACT members to attract & retain businesses in CTN

1 International roadshow (with particular focus on the east?)

1 Encourage a grouping of famous business-people to market CTN

1 Market CTN schools

1 Market CTN as a place “where thinking people work, and working people think”

1 Communicate positive stories of companies setting up HQ in CTN (rather than only the few that are leaving)

Global African Gateway

Objectives Strategies Plans (3 horizons)Take over southern hemisphere routes by 2015.

Become the service hub for West Africa (particularly Saldanha?) by …

Become a Free Trade hub by 2030 (Hong Kong of the south)

•Achieve ‘International City’ status

•Develop CTN into an international investment management hub.

Global African Gateway

Objectives Strategies Plans (3 horizons)% of skilled non SA Africans & other foreigners living/working in CT area

•Actively market CT to skilled

•Engage with Home Affairs to ease restrictions for foreign skilled workers

1 Pan-Africa roadshow

1 Regional skills scarcity database

1 Market CTN to people graduating from local universities

% of non SA Africans & other foreigners studying Post Graduate programmes in the CT area

•Actively market local tertiary institutions offshore

•Encourage international accreditation, etc. for local programmes

•Specifically target graduates to do short courses/semesters etc as a ‘puppy dog’ strategy

•Focus on specific ‘best in class’ programmes where there are related opportunities – e.g. medical training & medical tourism

1 International roadshow

Actual and potential “catalytic” projects• Safe and Efficient

– Cape Town events calendar– Safe Cape Initiative

• Educated and Trained– The Skills Factory in Saldanha– TSiBA Education Trust– Support Afriversity– Work with CHEC to establish how many graduates we net lose or gain and find ways to retain them

• Connected and Vibrant– Connect’d Cape Town– IT to Khayelitsha– Lobby for more direct international flights – Work with the Cape Town Partnership to establish integrated development in the city bowl; Foreshore, Culemborg,

Railway lines, District Six• Caring and Welcoming

– Restless Minds• Creative and Cultural

– Loeries Awards• Green and Beautiful

– Support Agama Energy’s TREC’s programme– Green Map for Cape Town– Upgrade and develop small harbours (with MCM)

• Global African Gateway– Lobby for more direct international flights, especially into Africa– Build a cruise line terminal (support City)

• Iconic and Emulated– Combined effort to develop a business brand for Cape Town in 2010– Vision 2030 Pavilion during 2010