THERE’S NO WAY AROUND IT

To Succeed in Today’s Online Business Environment You Need a Complete End-to-End Web Strategy

T h o m a s N e t w i l l h e l p g e t y o u t h e r e

90%

72%82%

55%

90% had researched products or services online

82% looked up companies or brands online that they were already aware of

72% sourced for suppliers of specific products and services

55% purchased industrial products or services they found online

Online Buyer Behavior Study

ThomasNet and Outsell, Inc.

Industrial/B2B Buyers are Looking Online for Problem-Solving Information

The Customers You Want Go Online to Buy or Specify

70%

60%

84%

84% say they want content that educates them, and expect vendors to provide it

Over 70% of buyers want to find “solutions to solve a current problem” when they start a new search

60% look for different types of content such as comparison of pricing and features depending on their needs at the time

Knowledge Storm, Inc.

It’s About What Potential Customers Expect from You

To get new customers and keep your existing ones coming back your company’s online presence must meet or exceed their expectations.

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Fo r m o r e i n f o r m a t i o n a b o u t T h o m a s N e t W e b S o l u t i o n s , g o t o : h t t p : / / w e b s o l u t i o n s . t h o m a s n e t . c o m

Helping You Develop a Web Strategy for Your BusinessThomasNet’s team of engineers, designers and industry experts will work with you to replicate your company’s offline sales and business processes on your website.

The Navigator Platform will turn your website into an online sales channel that has all the tools and functionality your prospects and existing customers expect.

ThomasNet Web Solutions

Today, over 2,000 companies are successfully leveraging ThomasNet’s Navigator Platform to achieve their business goals:

Increase SalesDeliver the detailed information and tools that industrial buyers need to decide to buy from you.

Improve Customer SatisfactionGive your new and existing customers an interactive online customer experience so they’ll want to do business with you again and again.

Support Various Sales ChannelsEmpower your sales representatives and distributors with the online tools and information they need to successfully sell your products or services.

Increase Operational EfficienciesWe’ll help you determine the best ways to use the Internet to manage your company’s information, measure your ROI, reduce costs, and bring innovation to your business.

Web Strategy and Planning

Website Design and Development

Custom Application Development

Business Systems Integration

Product Information Databasing

Content Writing Services

Keyword Optimization Services

e–Catalog Technology

Product Search and Configuration

Interactive Exploded View Diagrams

WebCAD Technology

Dynamic Sales Drawings

e-Commerce Technology

Merchandising Technology

Content Optimization

Distributor Syndication

Dynamic Print Publishing

Measurement and Analysis

Content Management

ThomasNet Web Solutions include:

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Get Found on the Web by the Customers You WantAn essential part of a complete Web strategy is delivering your company’s detailed product or service information on ThomasNet.com.

With millions of user sessions each month, ThomasNet.com is the world’s most comprehensive sourcing destination for engineers and industrial buyers. Frequent visitors include Fortune 500 companies, the military, the government, educational institutions, and decision-makers from companies of all sizes.

ThomasNet.com is connecting industrial buyers and sellers on a daily basis to do business with one another. We’ll help buyers looking for what you sell find you online and contact you.

Give Potential Customers Every Opportunity to Find Out More About Your Company… So They Can Decide to Do Business with You

“ Over 96% of Fortune 500 companies source products or services on ThomasNet.com.”

Fortune 500 Data from Fortune Magazine

ThomasNet Activity Reports and Registered User Data

“ Many buyers use vertical search sites, like ThomasNet.com, to narrow their search for suppliers. Make sure you’re being considered.”

Gord Hotchkiss

CEO and President of Enquiro Search Solutions, Inc.

“ ThomasNet.com remains a leading source of product information, and lead-generation opportunities, for the industrial sector.”

BtoB Magazine Media Power 50

“ Our experience proves that a customer coming to us from ThomasNet, compared to a customer coming to us from Yahoo or Google, has bigger buying power with the means to establish a long-term business relationship with us.”

Christina Kaberna, Marketing Manager

Innovative Components

Manufacturer of Quick-Assembly/Quick Release Hardware

www.knobsource.com

To f i n d o u t m o r e a b o u t m a k i n g y o u r c o m p a n y ’s i n f o r m a t i o n a v a i l a b l e o n T h o m a s N e t . c o m , g o t o : h t t p : / /p r o m o t e y o u r b u s i n e s s . t h o m a s n e t . c o m

Link to Your Company’s Website

E-mail You for More Information

Search Your Product Catalog

View or Download Your CAD Drawings

Read Your Company Profile

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Keep Your Company Top-of-Mind with the Buyers You WantAnother part of a complete Web Strategy is making sure that you’re influencing buyer behavior throughout the buying process before they have a purchasing need, while they are selecting suppliers, and after they’ve selected you to reinforce their choice.

ThomasNet News http://news.thomasnet.com is the Internet’s leading source of industrial product news, information, business trends and analysis. It’s also the official news site of ThomasNet.com.

Influence Buyer Behavior with ThomasNet News

Sponsor Product News Categories

Promote Your Company in Display Ads

Submit News Releases

Purchase Keywords and Phrases

Internet users are more likely to purchase from known brands.

Nearly 4 out of 10 Internet users who respond to an online ad first learn about the company from seeing an online ad.

Source: iProspect/Forrester Online Display Advertising Study

ThomasNet News

Reach ThomasNet.com Users Where They Get Their News

ThomasNet.com’s powerful buying audience goes to ThomasNet News to get the latest news, analysis and information they need to get their jobs done.

That’s what makes it a great place for your company to run online ads. ThomasNet News will help your company get noticed in the context of product news related to your business.

Fo r m o r e i n f o r m a t i o n a b o u t T h o m a s N e t N e w s s p o n s o r s h i p o p p o r t u n i t i e s , g o t o : h t t p : / /p r o m o t e y o u r b u s i n e s s . t h o m a s n e t . c o m /a d v e r t i s e / i n d u s t r i a l n e w s . h t m l 5

Get on the Radar of Industry’s Decision-MakersAnother way to get your company name into the minds of the customers you want is to sponsor a newsletter that they read on a regular basis.

More and more business-to-business/industry decision-makers read ThomasNet Newsletters to help them make more informed business decisions. They are just the kind of potential customers you want to reach interested, engaged, and requesting the news they’re reading.

A range of sponsorship opportunities are available for these ThomasNet Newsletters:

Bi-Weekly Newsletter

Daily Update

65% of Product News Alerts subscribers have purchased or specified a product/service found in a PNA in the last year.

ThomasNet Product News Alerts Reader Satisfaction Survey

“ I’ve been getting Industrial Market Trends for many years. I find it contains not only helpful information for my company but for my customers as well and I forward it to them.”

Kyle K. Albee, General Manager

North Star Leasing Company

Provider of Equipment Leasing and Financial Services

www.northstarleasing.com

Industry Market Trends (IMT). Issued bi-weekly with a daily update, IMT saves readers time by providing a concise roundup of industry news. It also covers the latest industry trends, best practices and offbeat issues. The IMT blog facilitates ongoing discussions among readers.

Product News Alerts. Delivered on demand, Product News Alerts provide readers with the latest news about product launches, new technologies and the latest market developments. Subscribers can select from up to 50 news categories they want to read about.

ThomasNet Newsletters

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Track the Success of Your Web StrategyYou can’t manage what you don’t measure. That’s why it’s important to collect tangible data on how potential customers are interacting with your company’s website and online presence. We’ll help measure your Web strategy against your company’s business objectives using metrics such as:

Quantity vs. Quality of Leads/Customers Acquire, Engage, Convert Ratios

Conversion Rates Cost per Sale

ThomasNet offers a variety of ways to help you gather real-time business intelligence so you can confirm you’re getting the return on investment you expect from ThomasNet.

ThomasNet Measurement Solutions include:

64% of ThomasNet.com users who click to an industrial supplier’s website call that company.

ThomasNet Mirror Site Tracking Data

Web Traxs®. ThomasNet’s free, widely used website tracking solution helps you monitor the effectiveness of your website.

Internet Activity Reports. Detailed information about all your ThomasNet programs is available in easy to access and read reports.

Call Tracking. Call performance reporting closely monitors calls coming from ThomasNet.com users.

Mirror Site Tracking. A comprehensive reporting tool that helps you understand how ThomasNet.com users interact with your website.

ThomasNet Measurement Solutions

Manage Your Complete Web Strategy, Maximize Your ROI

ThomasNet Client Center ThomasNet.com/clientcenter is a free, password-protected site you can use to manage your ThomasNet program. Simply log–in to update your company’s information, access your Internet Activity Reports and Web Traxs account, and gather information about the latest Web strategies for industrial businesses.

ThomasNet Client Center

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Mirror Site Tracking

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“ The ability to provide 2D and 3D CAD models is invaluable for differentiating ourselves from our competition.”

Matt O’Kane, Business Director and General Manager

Magnecraft, Inc.

Manufacturer of Automation Equipment and Controls

www.magnecraft.com

“ We just received an order for well over $100,000 from a customer in Canada that we would have never interacted with unless we had a very effective online presence.”

James Davis, President

Industrial Specialties Manufacturing

Manufacturer and Distributor of Miniature Pneumatic Vacuum

and Fluid Circuitry Components

www.industrialspec.com

“ Prior to our online catalog, it would take two or three times as long [to get an order]. Now customers know what they want before they contact us, so it makes our job so much easier.”

Kathy Kirby, Sales Manager

Moore Industrial Hardware

Distributor of a Wide Variety of Industrial Hardware

www.mooreindhardware.com

“ Thanks to my ThomasNet online catalog, not only do I get a great selling tool, but I get to make my business more efficient and that saves me money in the long run.”

Hank Hines, President

Orr & Orr, Inc.

Stocking Distributor to the Transportation Industry

www.orrorr.com

S t a n d O u t f r o m t h e C o m p e t i t i o n

E x p a n d i n t o N e w M a r k e t s

M a x i m i z e P r o d u c t i v i t y

R e d u c e C o s t s

Partner with ThomasNet for Success

Rethink Your Web StrategyIt’s not just about growing your business now. It’s about establishing a long-term competitive advantage.

Backed by 110 years of industrial marketing experience, rigorous research in online buyer behavior, and significant investment in Web technology development, ThomasNet will help you use the Internet to increase your company’s sales. Find out how we can help you connect with the prospects you want online, and turn them into your most profitable, long-term customers.

Contact your local ThomasNet representative

Go to promoteyourbusiness.thomasnet.com

Call 1-800-879-6757

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