Canon advertising guidelines

• Canon Advertising GuidelinesVersion 108.2014

• 1Our advertising

• 2Specifications

• 3Support

1.01 At a glance

• Advertising lock-up

1.03 Primary versions1.04 Single colour

versions1.05 Exclusion zone

and minimum size 1.06 Call to action1.07 Default Canon

Red CAS versions1.08 Canon Red CAS

options1.09 White CAS

versions1.10 Sympathetic

colour

• Typography1.12 Primary typeface1.13 System typeface1.14 Styling1.15 Curved type

in advertising1.16 Don’ts

• Three states1.18 Introduction1.19 Overview

2.01 Introduction2.02 48 sheet:

Dreaming2.03 6 sheet:

Dreaming2.04 Double page:

Dreaming2.05 Single page: Dreaming2.06 6 sheet:

Exploring2.07 Single page:

Exploring2.08 6 sheet:

Locating2.09 Single page:

Locating2.10 Single page:

Cashback promo advert

2.11 Partner / sponsorship logo positioning

2.12 Don’ts

3.01 Contacts

Important note: This document should be read in conjunction with the Canon Visual Identity Guidelines document.

Canon Advertising Guidelines Version 1

This document is your resource for reproducing our identity in advertising. It contains all you should need to create a consistent look and feel across all ATL communications. Refer to the Canon visual identity guidelines for greater detail on our identity.


• 1

Our advertising

Canon Advertising Guidelines

1.01 Our advertisingAt a glance

Our advertising ranges from impactful experience billboards to product and promotional advertising.

This page illustrates our new advertising creative at a glance. Detailed guidance around how the system works can be found in this section.

Three states consumer mindsetsPlease note, we have a framework that provides structure to all our communication efforts, advising where we communicate, what and how.

We call it the ‘Three states’.

It illustrates the key touch points for each consumer mindset (dreaming, exploring, locating) across the whole brand experience.

• Dreaming Inspiring brand-led experiences

• Exploring Informative range benefit-led experiences

• Locating Transactional product-led experiences

Please refer to pages 1.18 –1.19 for guidance on how this affects our advertising creative.

1 Outdoor 48 sheet (Dreaming)

2 Outdoor 6 sheet (Exploring)

3 Double page press (Dreaming)

4 Single page press (Locating)

1

4

2

3

just around the corner from the cathedral in florence…

search: canon come and see

SWEAT. DUST. BLOOD.THE CANON DIGIC PROCESSOR BRINGS OUT THE FINEST DETAIL OF YOUR PHOTOGRAPHS.

Search: Canon come and see

Florence.

A hot weekend in June.

The Ponte Vecchio; Il Duomo; the Uffizi.

More than 200 churches.

The sights were bella.

They were also busy. But I knew that slap

bang in the middle of all this

was a less discovered side to the city,

a living picture of how Florence used to be;

blood-splattered, tribal, brutal

– and dressed in exotic pantaloons.

The Calcio Storico; ‘Historic football’.

Teams of 27 men fighting – literally – for the

honour of their neighbourhood.

Football? Foot-fist-and-headbutt-ball,

more like.


moments LAteR tHese DeeR PoPPeD UP In A LIVInG Room 200 mILes AWAY.

the Canon Hauge printer with PIXmA Cloud Link means you can now print from almost anywhere. this powerful and compact All-In-one combines exceptional print, copy and scanning functions with cloud connectivity. Print photos from Facebook. scan straight to email. or print easily from your smartphone or tablet. And with individual ink tanks, you only need to change the colour that runs out, meaning less cost and less waste.

PRoDUCt LoGo search: Canon come and see


Advertising lock-up


1.03 Our advertising Advertising lock-upPrimary versions

1 2

There are two versions of the advertising lock-up. They have been created to ensure maximum legibility when applied to light or dark backgrounds.

1 Canon Red advertising lock-up To be applied to light coloured or

light photographic backgrounds. The CTA always appears in black on the red version.

2 White advertising lock-up To be applied to dark coloured or

dark photographic backgrounds.

The advertising lock-up can appear with or without the CTA (Search: Canon come and see) depending on the advert content.

Choose a CAS device colour version that is sympathetic to the photograph (see page 1.08) or the composition of your application.

For a complete understanding of the CAS device principles and application, see the Canon Visual Identity Guidelines document.

Search: Canon come and see Search: Canon come and see


1.04Our advertising Advertising lock-upSingle colour versions

1 2

For single colour executions of the advertising lock-up we permit the following.

2 Black mono version For use on light mono backgrounds.

3 White mono version For use on dark mono backgrounds.

The advertising lock-up can appear with or without the CTA (Search: Canon come and see) depending on the advert content.

Search: Canon come and see Search: Canon come and see


1.05Our advertising Advertising lock-upExclusion zone and minimum size

The advertising lock-up should always be prominent and legible. The exclusion zone prevents other elements being placed too close to the lock-up. It is equal to the Canon logotype x-height.

1 Minimum exclusion zone This is the minimum amount of space that

should be left clear around the advertising lock-up. Whenever possible leave more space than the minimum permitted.

2 Minimum size For print, the minimum recommended

size of the advertising lock-up is 46mm wide. Online, the minimum recommended size is 130 pixels wide.

1

Exclusion zone equal to ‘Canon’ x-height

(X)

(X)

(X)

46mm / 130px

2


1.06Our advertising Advertising lock-upCall to action

The call to action or URL address is aligned to the advertising lock-up. It must adhere to the exclusion zone as shown here. It is always aligned-right to the edge of the lock-up.

As a guide the type size should be the same as the ‘and’ in the advertising lock-up. Always ensure the type size is clearly legible, but does not dominate the lock-up.

1 Call to action (CTA) The CTA may be in black or white only

(white on white lock-up, black on red lock-up).

(Y)

Maximum CTA length


(Y)

1

Call to action (CTA)


1.07 Our advertising Advertising lock-upDefault Canon Red CAS versions

There are five default versions of the Canon Red CAS device, shown here without the Canon logo.

The colour of the small accent circle is a highlight, the large accent circle is a deeper hue. Both colours are from the Canon supporting palette.

Further guidance on the selection of your CAS device is covered on page 1.08.

1 Green

2 Aqua

3 Blue

4 Pink

5 Yellow

1

Canon Red CAS device with Canon Green and Canon Deep Green accents

2

Canon Red CAS device with Canon Aqua and Canon Deep Aqua accents

3

Canon Red CAS device with Canon Blue and Canon Deep Blue accents

4

Canon Red CAS device with Canon Deep Pink and Canon Deep Lilac accents

5

Canon Red CAS device with Canon Yellow and Canon Deep Orange accents


1.08 Our advertising Advertising lock-upCanon Red CAS options

There may be instances when either of the five default Canon Red CAS devices are not suitable for use. (For instance; on photographic backgrounds.)

The colour of the small accent circle remains the same for each of the options.The large accent circle may change.


The colours available for each version of the Canon Red CAS device are:

1 Green Canon Deep Blue Canon Orange Canon Deep Lilac Canon Orange Canon Deep Aqua

2 Aqua Canon Deep Blue Canon Orange Canon Deep Lilac Canon Orange Canon Deep Green

1

Canon Red CAS device with Canon Green

2

Canon Red CAS device with Canon Aqua

3

Canon Red CAS device with Canon Blue

4

Canon Red CAS device with Canon Deep Pink

5

Canon Red CAS device with Canon Yellow

3 Blue Canon Orange Canon Deep Lilac Canon Orange Canon Deep Green Canon Deep Aqua

4 Pink Canon Deep Blue

Canon Orange Canon Orange Canon Deep Green Canon Deep Aqua

5 Yellow Canon Deep Blue

Canon Deep Lilac Canon Orange Canon Deep Green Canon Deep Aqua


1.09Our advertising Advertising lock-upWhite CAS versions

There are five default versions of the white CAS device, shown here without the Canon logo.

The colour of the small accent circle is a highlight, the large accent circle is Canon Red. Both colours are from the Canon colour palette.


1 Green

2 Aqua

3 Blue

4 Pink

5 Yellow

Note:There may be very rare instances when the application of the primary CAS devices (Canon Red and white) are not suitable for the photograph chosen. For instance, when the photograph features lots of red. In this instance use the mono CAS device version.

1

White CAS device with Canon Green and Canon Red accents

2

White CAS device with Canon Aqua and Canon Red accents

3

White CAS device with Canon Blue and Canon Red accents

4

White CAS device with Canon Deep Pink and Canon Red accents

5

White CAS device with Canon Yellow and Canon Red accents


1.10Our advertising Advertising lock-upSympathetic colour

Choose a CAS device colour version that is sympathetic to the photograph or the composition of your application.

1 Blue (small accent circle)

2 Green (small accent circle)

3 Pink (small accent circle)

4 Blue (small accent circle)

5 Yellow (small accent circle)

6 Aqua (small accent circle)1

White CAS device with Canon Blue and Canon Red accents

2

Canon Red CAS device with Canon Green and Canon Deep Green accents

3

White CAS device with Canon Deep Pink and Canon Red accents

4

Canon Red CAS device with Canon Blue and Canon Deep Blue accents

6

Canon Red CAS device with Canon Aqua and Canon Deep Aqua accents

5

White CAS device with Canon Yellow and Canon Red accents


Florence.















more like.


Typography


Sharing values of the brand personality, Gotham has an honest personality that’s assertive, friendly and simple.

Gotham is an extensive typeface family although we only use the following type weights and styles. We never use the italicised version of any of the weights.

We mostly use sentence case for all our communications. The exception being advertising headlines. See the Advertising Guidelines for more information.

1 Gotham Bold

2 Gotham Medium

3 Gotham Book

4 Gotham Light

We use Gotham as our corporate typeface for all our ‘professional’ publications and printed literature. To purchase Gotham visit: typography.com

Typography colourAll our typography is coloured black, white or Canon Red. Type colour may be from the supporting colour palette at full saturation but only on supporting colour tinted backgrounds (see section 2.35).

Online typefaceGotham has ScreenSmart fonts that are designed for the web at text sizes as small as nine pixels.

Typographyis the written

identity for ourspoken word

3

Gotham Book

4

Gotham Light

2

Gotham Medium

1

Gotham Bold

1.12Our advertising TypographyPrimary typeface


http://typography.com

1.13Our advertising Typography System typeface

We use a standard operating system typeface called Century Gothic for all our internal documents. This typeface has similar aesthetic qualities to our professional typeface Gotham.

We only use the following type weights and styles:

1 Century Gothic Bold

2 Century Gothic Regular

We mostly use sentence case for all our communications. The exception being advertising headlines. See the Advertising Guidelines for more information.

Century Gothic is pre-installed on the operating systems of Apple Mac (OSX) Windows (XP) and the Microsoft Office (XP) suite of programmes.

For office use

Century Gothic

we have atypeface called

1

Century Gothic Bold

2

Century Gothic Regular


7 8

6

1.14Our advertising Typography Styling

We have guiding principles for the way we style our typography.

We use Gotham as our corporate typeface for all our ‘professional’ publications and printed literature. To purchase Gotham visit: typography.com We only ever use the following weights and styling:

• Gotham Bold • Gotham Medium • Gotham Book • Gotham Light

1 Large headlines (above 24pt) Choose Gotham Light or Gotham Book.

2 Small headlines (below 24pt) Choose Gotham Light or Gotham Book.

3 Sub heads Choose Gotham Book.

4 Sub heads Choose Gotham Medium.

5 Sub heads Choose Gotham Bold.

Greater emphasis can be achieved through using a heavier weight in sub-heads.

6 Body copy Choose Gotham Book.

7 Captions These can be in any additional weight

of Gotham.

8 Leading and tracking For copy sizes up to 24pt. The Leading

principle is 105–120% value of the point size. All copy is tracked to -10pt. Larger sizes may need tracking to -20pt and tighter leading.

Headlines can be inSentence/UPPERCASE

Small heads (Light/Book)Sub headsare foremphasis

Body copy is the workhorse of any given application and is always in Gotham Book

Leading is 120% of the type size. Tracking is only ever between −10pt and −20pt.

Captioning and legal copy should never be less than 5pt and should appear in Gotham light.

Emphasis may be achieved by using additional weights of Gotham.

1

2

3

4

5

Note:Type point sizes are shown larger for illustrative purposes


Eut alem, consilius licu it. Eque nos con dentiln eritiquam avoludeme re

ia? Lintemus pre ad inatu Catque teribest porteme sus facrunu quam occhili ciont? Udem sil conequo Odit. Senterficae fuitati.

Oc, me conenterte, uncl dactum issidieninc tam

perisso liussides adhuc igna, et furnihicaed rem

nductanum sulvilisque mo caperit. Deme const uus, constie natusce lintemus preadie.

Eut alem, consilius licu it. Eque nos con dentiln

eritiquam avoludeme re ia? Lintemus pre ad inatu Catque teribest porteme sus facrunu quam occhili ciont? Udem sil conequo Odit. Senterficae fuitati. Oc, me conenterte, uncl dactum issidieninc tam

perisso liussides adhuc igna, et furnihicaed rem

nductanum sulvilisque mo caperit. Deme const

uus, constie natusce lintemus preadie.

Note:Lock-up shown without the CTA for illustrative purposes

1.15Our advertising Typography Curved type in advertising

Type aligned to a curve relates to our circular graphic language. It can lead the eye to the CAS device lock-up.

It may be used in Dreaming and Exploring advertising only.

Choose Gotham Light or Gotham Book in Sentence case. Consider line lengths to avoid fluctuations in the visual shape.

You may align left or right as shown

1 Right aligned

2 Left aligned

Leading and tracking For copy sizes up to 24pt. The Leading principle is 105–120% value of the point size. All copy is tracked to -10pt. Larger sizes may need tracking to -20pt and tighter leading.

You may position the CAS device and CTA with the curved copy depending on whether this is suitable for your design.

3 Right aligned CAS device

4 Left aligned CAS device

The size of the text field (Y) is 300% of the CAS lock-up width (X). Begin typing your copy after the 35% quiet zone.

1 2

3 4

(X)

NO COPY IN THIS AREA 35% (Y)

(Y) = 300% (X)


WELCOME TO THE CANON ANNUAL REPORT

1.16Our advertising Typography Don’ts

Follow these rules to maintain consistency within our visual identity system.

Always use the approved version of Gotham available to purchase at: typography.com

For further information, contact the brand team (details in section 3).

DON’T Use any other typeface

DON’T Apply tight tracking or leading values to typography

DON’T Apply loose tracking or leading values to typography

DON’T Use any other weight, style (including italics) of our permitted typefaces

DON’T Mix Gotham and Century Gothic

DON’T Use all-caps in headlines or body copy. The exception being advertising headlines

Welcome to the Canon Annual Report





X

X

X

X

X

X


http://typography.com

Three states


Our visual identity is applied across multiple media channels. To help manage the work-flow across these channels we have a communications framework called the Three States.

The Three States refer to the Dreaming, Exploring and Locating consumer mindsets.

Dreaming — is traditionally categorised as above-the-line. Our communications at this level are about inspiring brand-led experiences and not products.

Exploring — predominantly below-the-line and on-line. We use stories to communicate product range benefits.

Locating — is the most functional POS level of communications and features our products and product information.

1.18Canon Advertising Guidelines Version 1

1.19Our advertising Three statesOverview

Dreaming mindset

Exploring mindset

Locating mindset

What we do and sayStories with depth,

a depth which could only be captured and

explored with help from Canon.

What we do and sayUsing the stories, we reveal how Canon’s unique technologies

help explorers capture the stories unfolding

around them.

What we do and sayWe elevate hero product which

feature the unique technologies supported

in the exploring communications. We highlight the benefit

and sell.

The pointBuild desire

for the brand. The pointDemo benefits

delivered by tech.

The pointHero product

SKUs and drive people to buy.

Why we’re saying itTo inspire people to

look at the world around them.

Why we’re saying itTo help people understand

the unique benefits of ‘a Canon’ in a very simple,

accessible way. We’re encouraging them to start exploring.

Why we’re saying itWe’re helping people

buy a product that fits the benefit they’re

most interested in.

Shown are the desired attributes for each of our three states.

1 Dreaming mindset

2 Exploring mindset

3 Locating mindset

1 2 3


• 2

Specifications


The following is an overview of our advertising assets, sizing and application principles required when creating new Canon advertising.

This section should be read in conjunction with the Canon Visual Identity Guidelines document.

2.01 Canon Advertising Guidelines Version 1

2.02 Specifications48 sheet: Dreaming

Margin based on size of ‘see’ circle


The following specifications are for a 48 sheet Dreaming advertisement.

As a guide, the format margins are based on the size of the ‘see’ circle from the advertising lock-up.

1 Canon full bleed experience photograph

2 Large headline Gotham Light or Gotham Book

in sentence case or CAPS. Sizes and position may very depending on content.

3 Advertising lock-up size and placement Our advertising lock-up width is 1200mm

and aligned to the right margin.

4 Call to action (URL) Gotham Book or Gotham Bold

in sentence case. As a guide the type size should be the same as the ‘and’ in the advertising lock-up. Always ensure the type size is clearly legible, but does not dominate the lock-up.

1

2

3

4

JUST AROUND THE CORNER FROM THE CATHEDRAL IN FLORENCE...




1

2

3

4



2.03 Specifications6 sheet: Dreaming

The following specifications are for a 6 sheet outdoor Dreaming advertisement.









JUST AROUND THE CORNER FROM THE CATHEDRAL IN FLORENCE…



2.04 SpecificationsDouble page: Dreaming

1 2

3 4



The following specifications are for a double page (A4) Dreaming advertisement.


2 Copy Gotham Light or Gotham book in

sentence case. Sizes may vary dependent on content. See page 1.13.

3 Advertising lock-up Our advertising lock-up width is 70mm.




Florence.















more like.

NO COPY IN THIS AREA


Florence.


The Ponte Vecchio; Il Duomo; the U�zi.













more like.


2.05 SpecificationsSingle page: Dreaming

The following specifications are for a single page (A4) Dreaming advertisement.


2 Curved copy Gotham Light or Gotham book in sentence case. Sizes may vary dependent on content. See page 1.13.

Our curved copy is carefully positioned according to the photoraphic composition of the full bleed background image. We advise you to keep all copy at the top of the layout as shown.

3 Advertising lock-up Our advertising lock-up width is 70mm and aligned to the right margin.



1

2

3

4



Florence.


The Ponte Vecchio; Il Duomo; the U!zi.













more like.


Florence.


The Ponte Vecchio; Il Duomo; the U�zi.













more like.



2.06 Specifications6 sheet: Exploring

5


1

2

3

4

The following specifications are for a 6 sheet outdoor Dreaming advertisement.








5 Product Logo Product logos may align left to the margin or link to body copy.

SWEAT. DUST. BLOOD.THE CANON DIGIC PROCESSORBRINGS OUT THE FINESTDETAIL OF YOUR PHOTOGRAPHS.

TECH LOGO


SWEAT. DUST. BLOOD.THE CANON DIGIC PROCESSOR BRINGS OUT THE FINEST DETAIL OF YOUR PHOTOGRAPHS.


2.07 SpecificationsSingle page: Exploring

The following specifications are for a single page (A4) Exploring advertisement.



in sentence case or CAPS. Headline sizes may very depending on content.

3 Curved copy Gotham Light or Gotham book in

sentence case. Sizes may vary dependent on content. See page 1.13.

Our curved copy is carefully positioned according to the photoraphic composition of the full bleed background image. We advise you to keep all copy at the top of the layout as shown.

4 Product Logo Product logos may align left to the margin or link to body copy.




3

1

2

5

6



SWEAT. DUST. BLOOD. THE CANON DIGIC PROCESSOR

BRINGS OUT THE FINEST DETAIL OF YOUR PHOTOGRAPHS.

A DIGIC processor is the

brain of a Canon camera.

It processes data with incredible

speed and power, helping

to make sure your shots

are crisp, sharp and detailed.

Try it in continuous

shooting mode.

Try it on moving images.

You’ll find DIGIC

can take anything you

might want to throw, thrust,

kick or shove at it.

4 TECH LOGO

SWEAT. DUST. BLOOD.

THE CANON DIGIC PROCESSOR BRINGS OUT THE FINEST

DETAIL OF YOUR PHOTOGRAPHS.

A DIGIC processor is the

brain of a Canon camera.

It processes data with incredible

speed and power, helping

to make sure your shots

are crisp, sharp and detailed.

Try it in continuous

shooting mode.

Try it on moving images.

You’ll find DIGIC

can take anything you

might want to throw, thrust,

kick or shove at it.



DARK. MURK. FOG.PERFECT CONDITIONS FOR THE CANON EC378.

Search: Canon come and seeFind it in stores now

PRODUCT lOGO

HOlDING IMAGE

2.08 Specifications6 sheet: Locating

The following specifications are for a 6 sheet outdoor Locating advertisement.

1 Canon Grey frame Allows for further information beneath

experience/product image area. Fitting to format margins, the depth may vary.

2 Canon experience photograph

3 Circle graphic May be semi-transparent or solid to

highlight the product image over the experience photograph. It may vary in size and position and hold product logos.

4 Canon product photograph May vary in size, position and

product type.


in sentence case or CAPS.

6 Advertising lock-up Our advertising lock-up width is 480mm




DARK. MURK. FOG.PERFECT CONDITIONSFOR THECANON EC378.

Search: Canon come and seeFind it in stores now

1

2

3

4

5

6

7


PRODUCT LOGO


moments LAteR tHese DeeR PoPPeD UP In A LIVInG Room 200 mILes AWAY.

the Canon Hauge printer with PIXmA Cloud Link means you can now print from almost anywhere. this powerful and compact All-In-one combines exceptional print, copy and scanning functions with cloud connectivity. Print photos from Facebook. scan straight to email. or print easily from your smartphone or tablet. And with individual ink tanks, you only need to change the colour that runs out, meaning less cost and less waste.

PRoDUCt LoGo search: Canon come and see

2.09SpecificationsSingle page: Locating

The following specifications are for a single page (A4) Locating advertisement.

1 Canon Grey frame Allows for further information beneath

experience/product image area. Fitting to format margins, the depth may vary.


3 Circle graphic May be semi-transparent or solid to

highlight the product image over the experience photograph. It may vary in size and position and hold product logos.


product type.



6 Body copy Gotham Light, Book or Bold in sentence case.




MOMENTS LATER THESEDEER POPPED UP IN A LIVING ROOM200 MILES AWAY.

The Canon Hauge printer with PIXMACloud Link means you can now printfrom almost anywhere. This powerful andcompact All-In-One combines exceptionalprint, copy and scanning functions withcloud connectivity. Print photos fromFacebook. Scan straight to email. Or printeasily from your smartphone or tablet.And with individual ink tanks, you onlyneed to change the colour that runs out,meaning less cost and less waste.

1

2

3

4

5

6

7

8


Search: Canon come and seePRODUCT LOGO


2.10SpecificationsSingle page: Cashback promo advert

THE CANON EOS 100D IS SMALLENOUGH TO TAKE ANYWHERE.BECAUSE YOU NEVER KNOWWHAT’S ROUND THE CORNER.

Small, light and simple to use, the CanonEOS 100D is the DSLR you’ll never wantto leave at home. Its Scene IntelligentAuto mode and built-in feature guide meansyou can get started straight away. CreativeFilters let you add exciting custom effectsto your photos while Video Snapshotmakes it easy to shoot and edit short FullHD movies. Whether you’re shootingin bright or low light, the 100D producessuperb images you’ll be proud to share.

1

2

3

4

5

6

7 9

8


The following specifications are for a single page (A4) Tactical promo advertisement.

1 Canon Grey frame


3 Circle graphic.


product type.



6 Body copy Gotham Light, Book or Bold in sentence case.

7 Partner logos See section 2.10. The partner logo can be

used as part of the CTA as demonstrated here – this is optional.

8 Product logo

9 Advertising lock-up Our advertising lock-up width is

70mm and aligned to the right margin. This version of the lock-up is without the CTA as the advert already has one.

£50CASHBACK

THE CANON EOS 100D IS SMALL ENOUGH TO TAKE ANYWHERE. BECAUSE YOU NEVER KNOW WHAT’S ROUND THE CORNER.

Small, light and simple to use, the Canon EOS 100D is the DSLR you’ll never want to leave at home. Its Scene Intelligent Auto mode and built-in feature guide means you can get started straight away. Creative Filters let you add exciting custom effects to your photos while Video Snapshot makes it easy to shoot and edit short Full HD movies. Whether you’re shooting in bright or low light, the 100D produces superb images you’ll be proud to share.

Find it atFind it at

PRODUCT LOGO


2.11SpecificationsPartner / Sponsorship logo positioning

HEADLINE GOES HERE OVER SEVERAL LINES LOREM IPSUM DOLORESET AMET CONSECTAE.

Maecenas laoreet erat eget gravida blandit. Donec dapibus gravida fermentum. Cras lorem elementum purus ultrices ligula tempus feugiat. Proin rutrum posuere sem, non euismod .



14 3

2

The following specifications are for thepositioning of partner / sponsorship logos.

1 Partner / Sponsorship logos Run along the bottom margin.

2 Product logo Elevated to the mid-right margin.

3 Partner / Sponsorship logo Placed on the bottom margin, from the

left. No horizontal logo should be larger than the Canon logo x-height. Portrait logos should not be any larger than double the Canon logo x-height.

4 Advertising lock-up This version of the lock-up is without

the CTA as the advert already has one.



PRODUCT LOGO


WELCOME TO THE CANON ADVERTISING SUMMIT

2.12Specifications Don’ts

Follow these rules to maintain consistency within our visual identity system.

For further information, contact the brand team (details in section 3).

DON’T Use any other typeface

DON’T Align the call to action on the left

DON’T Customise the advertising lock-up

DON’T Use all-caps in long headlines or body copy.

Welcome to the Canon Advertising Summit

X

X X

X

L o r e m i p su m e t u d o l o r

s i t a m e t , c o n s e c t e t uradipiscing elit . Mauristruy

urnamm temmeros, fringilla nec tempus sed, molestie nec lectus.

Nunc elementum suscipite tristique. Morbi et nisi vitae sapien luctus lorem ullamcorper. Pellentesque nec orci lorem. Mauris ut auctor lorem. In dictum volutpat velitum at commodo. Curabitur egestas magna nec est convallis, ut dignissim

dui pellentesque. Proin luctus purus a neque pharetra ultricies. Donec

elit eros, blandit quis placerat eu, volutpat eget turpis.

Etiam nisitellus

DON’T Use the circles to contain excessive copy or POS information

X

canon-europe.com/deer

DON’T Have long call to action addresses

X

canon-europe.com/Riam ut apid vereperae sa ducil

DON’T Extract the words from the advertising lock-up and use as a call to action

X

DON’T Re-draw the logo

X


• 3

Support


3.01

For any questions or queries please contact the Canon EMEA brand management team.

•Canon EMEA brand management team

Subbaiah [email protected]

Peter Morris [email protected]

Richard Sceats [email protected]

•For brand assets and detailed information visit canon-europe.com/brandsite

© Canon Europa N.V. 2014

Contacts


mailto: [email protected]



http://canon-europe.com/brandsite

Documents

Canon advertising guidelines