2013

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2013 GUIDELINES

digital advertising guidelines

Specifications for advertising online with JuneWarren-Nickle’s Energy Group

2013 DIGItaL aDvErtISING GUIDELINES PaGE 2

Specifications

Leaderboard

Skys

crap

er

• Limit of 16 rotating ads per position at any time on all sites.

• All online advertising packages include one ad content change per month.

• Additional changes will be charged at $125/hour, billed in one-hour increments.

Leaderboard728 pixels wide by 90 pixels tall

Big Box300 pixels wide by 250 pixels tall

Skyscraper160 pixels wide by 600 pixels tall

big box

Advertising OnlineJuneWarren-Nickle’s Energy Group (JWN)

offers a variety of online advertising options to

help you find the most effective way to get your

marketing message in front of our audience.

ad sizes

File size Maximum file size for GIF or JPG banners is 50 KB, and for SWF files is 100 KB. We are often able to convert ads above these sizes into smaller sizes.

JWN offers a maximum of 30 seconds of animation, or three loops, to ensure the most effective display of your digital ad.

File Type Our accepted file types are GIF, JPG, HTML, PNG, BMP and SWF ad files; however, we are often able to work with other file types. If you are supplying an HTML file, please use W3 best practices for clean markup language (www.w3.org/2001/sw/bestPractices/).

Any cascading style sheets should be provided in an external style sheet, as well as any other assets for the HTML being sent in (images, etc.).

If submitting a SWF file, please also send a static GIF for website visitors who do not have the correct Flash plug-in.

Please note: Online advertising with JWN does not support pop-ups of any kind. Ads that negatively impact the user experience in any way will be disabled without prior notice.

CliCk-Through TraCking JWN follows IAB standards regarding click tags. All digital ads must contain click-through tracking tags. Please visit junewarren-nickles.com/pdf/Webspecs.pdf to download a how-to PDF, or contact the Ad Traffic Coordinator.

audio JWN requests advertisers to utilize user-initiated audio only in their ads. A functioning on/off button is required.

2013 DIGItaL aDvErtISING GUIDELINES PaGE 3

Oilpatch Marketplace

requiremenTs For miCrosiTes

Ad content for JWN-built microsites should be uploaded to AdDesk a minimum of 15 business days prior to start date.

Once built, your microsite will be emailed to you for revisions or approval. Design and proofing services are complimentary up to 6 hours, with revisions limited to two rounds. Advertisers also have the ability to update their microsite once per month (up to one hour of design service per month). Any additional design and proofing time will be charged at $125/hour, in one-hour increments.

Microsite content can include:UP to 1,000 WordS of text

APProximAteLy five PhotoSPreferred format is JPG, but we can accept PNG or GIF files as well. Photos should be a minimum of 800 pixels wide with a resolution of 72 dpi.

comPAny LogoPreferred format is EPS vector art, but we are able to work with other formats. Please note that if a JPG is supplied, minimum requirements are 300 pixels wide at 72 dpi.

A LiSt of office LocAtionS Can include address, phone, fax, email addresses and web URLs. Please ensure all information is correct.

LinkS to SociAL mediA Can include Twitter, Facebook, LinkedIn, etc.

A corPorAte video YouTube, Vimeo or similar video formats can be embedded in your microsite.

Oilpatch Marketplace Microsites

Microsites are the perfect way to present a more in-depth look at your company’s

offerings to potential customers. Advertisers are promoted through a three-page

mini-website that showcases their products and services to the oil and gas industry.

Microsite customers are displayed in rotation on the homepages of most JWN

products, including oilweek.com and dailyoilbulletin.com.

sample

Corporate profile Contact information

A products or services page

edmonton220–9303 34 Avenue nW edmonton, Ab t6e 5W8tel: 780.944.9333 | fax: 780.944.9500toll free: 1.800.563.2946

calgary2nd flr–816 55 Avenue ne calgary, Ab t2e 6y4tel: 403.209.3500 | fax: 403.245.8666toll free: 1.800.387.2446

junewarren-nickles.com

JuneWarren-Nickle’s Energy Group is owned by Glacier Media Inc.

2012

/09/01

JuneWarren-nickle’s energy group is canada’s oldest and most recognized energy information provider. known for our authoritative print and online publications, data sets, maps, charts, directories and events, we are the canadian leader in oil and gas, and construction publishing. our commitment to our readers and advertisers remains steadfast: to be the most trusted source of energy information in canada.

For information about subscribing to our magazines,

call 1.866.543.7888 or visit junewarren-nickles.com and

click the subscribe button.

2013 DIGItaL aDvErtISING GUIDELINES PaGE 4

How to Submit Your AdsubmiTTing your ad

JWN uses AdDesk to meet the needs of an increasing number of advertisers who prefer to conduct their business online.

With the click of a mouse, advertisers can upload, proof and approve ads on this easy-to-use website designed especially for advertisers.

Visit addesk.junewarren-nickles.com and log in to find full advertising file specifications or to upload your ad or ad material. to receive your log-in information or for assistance with file delivery, please contact the Ad traffic coordinator by phone at 780.944.9333 (toll free: 1.800.563.2946) or email at atc@junewarren-nickles.com.

design serviCesAdvertising design and proofing services are complimentary up to 3.5 hours for digital ads and 6 hours for microsites, with revisions limited to two per advertising order. All additional design and proofing time is charged at a rate of $125 per hour. To download our Display Advertising Guidelines, please visit junewarren-nickles.com/displayads.

2013 Deadlines for Digital Advertising

Advertising month Sales closeAd material deadlines

JWn-built Ads

customer-Supplied Ads

January December 14, 2012 December 17, 2012 December 19, 2012

February January 15, 2013 January 21, 2013 January 23, 2013

March February 15, 2013 February 20, 2013 February 22, 2013

April March 15, 2013 March 20, 2013 March 22, 2013

May April 15, 2013 April 22, 2013 April 24, 2013

June May 15, 2013 May 21, 2013 May 23, 2013

July June 17, 2013 June 20, 2013 June 24, 2013

August July 15, 2013 July 22, 2013 July 24, 2013

September August 15, 2013 August 20, 2013 August 22, 2013

October September 16, 2013 September 20, 2013 September 23, 2013

November October 15, 2013 October 21, 2013 October 23, 2013

December November 15, 2013 November 20, 2013 November 22, 2013