CANDIDATE BRIEF

Deputy General Manager,Corporate Marketing

Marketing, Customer Insights & Analytics

The Australian Sports Commission

The Australian Government makes a significant contribution to Australian sport, with over $357 million being invested to support sport and recreation activities and facilities in 2016-17. The ASC is focused on two core objectives; getting more Australians participating and excelling in sport. The ASC has multiple result areas including high performance sport; sporting participation; cultural and public health outcomes.

The ASC plays a central leadership role in the development and operations of the Australian sport sector and acts as the leading sports agency in Australia, building collaboration, alignment and effectiveness within the Australian sports sector.

The ASC plays three key roles in the development and operations of the Australian Sport Sector;

Working with partners to establish and articulate a clear vision for the sport sector as a whole, and monitoring our sector performance

Taking a whole of sector review, understanding the systems in which we operate both here and overseas, and the challenges and trends which will impact on the operation of sport sector

Championing the value of sport, both within Government and across the broader community

Advocating for sport, identifying opportunities and connecting sport to other sectors to enable it to deliver its broad community benefits

Working with partners to improve the capacity and capability of organisations to enable them to thrive as viable operations and maximise their contribution to high performance and participation outcomes

Building the workforce capability of Australian sport

Looking outside the sport sector to learn from other sectors, industries and countries to identify potential solutions to critical issues and connect partners to leading thinking

Translating and sharing analytics and insights for partners to drive improved decision making

Prioritising investment to deliver results in both high performance and participation

Co-investing with partners to deliver results greater than be achieved alone

Lead Enable Invest

The Australian Sports Commission

1. Australian Institute of Sport

2. Corporate

3. Marketing, Customer Insights & Analytics

4. Sport Business & Strategic Partnerships

Transformation Project

The Commission plays a central leadership role in the development and operations of

the Australian sport sector and acts as the leading sports agency in Australia, building

collaboration, alignment and effectiveness within the Australian sport sector. With the

appointment of a new CEO in early 2017, the ASC has a unique opportunity to refocus

its operations as it shapes the future of sport in Australia at the high performance and

grassroots levels and have maximum impact on sport, education, health and broader

community outcomes for all Australians. Following a comprehensive and inclusive

reviews of the ASC’s operations and its senior management team, the CEO and Board

have identified a new structure that will best position the organisation to deliver its

strategic objectives. This has four key functions;

The Marketing, Customer Insights and Analytics Division will be focused on

reigniting Australia’s passion and commitment to sport and physical activity.

With the mission of making Australia the world’s most active nation, the MCIA

team will communicate the extraordinary individual, economic and community

benefits that sport can achieve using all possible levers of marketing to connect

with our key stakeholders – government, national sporting organisations and

consumers.

Primary Job Purpose

As a member of the ASC senior leadership team, the DGM Corporate

Marketing will lead the repositioning of the ASC and AIS through a coordinated

approach to brand, media engagement and related customer strategies. This

role will deliver the organisation wide marketing foundation to build equity and

impact for the ASC.

The Corporate Marketing team will be responsible for developing the ASC

brand strategy and framework for the organisation, platforms and programs

which will underpin our positioning in market. Developing new strategies and

approaches toward media engagement, social media connections and internal

communications to ASC staff across the country will ensure the ASC is well

positioned as the lead national body for sport and physical literacy in Australia.

Job Responsibilities

1. Provide strategic leadership, advice and direction to the Branch, in

the development, implementation and delivery of integrated business

solutions and initiatives that meet the evolving business needs of the ASC.

• implement an integrated marketing strategy organisation wide

customer and brand strategies;

• engage and inspire our people by sharing the ASC story using a

variety of media;

• identify market leading external partners to assist in bringing the

strategy to market.

2. Provide strategic advice and quality reporting on relevant issues to the

Minister, ASC Board and Executive.

3. Lead, promote and manage relationships and key strategic alliances with

internal and external stakeholders and partners.

4. Work with the Executive and senior leadership group to shape the

desired culture and guide the leaders and the ASC to build and embed

that culture.

5. Contribute to the effective leadership of the ASC as a member of the

Deputy General Manager group, working collaboratively with colleagues

to contribute to and drive achievement of the strategic objectives of

the ASC, and actively promote and role model effective organisational

communication and behaviours.

6. Plan and develop budgets and manage finances, contracts, procurement,

resources and expenditure within the branch, negotiate resource and

budget allocations.

7. At a senior level, actively promote and role model the ASC values

of Excellence, Integrity, Respect and Teamwork, and contribute to

positive organisational change, effective communication, and continuous

improvement at the ASC.

Job Holder Capabilities

Qualifications and Experience

• Degree or higher qualification/s and demonstrated senior level

experience in Marketing, Communications or a related field.

• Demonstrated commercial acumen with significant experience in

working with the business leaders to realise business outcomes through

marketing campaigns

• Demonstrated senior level management experience, with a strong track

record of achieving success in managing a team to deliver strategic

objectives, in a diverse environment.

• Demonstrated capacity to provide timely, compelling and concise

advice to inform executive members and senior management to support

decision making.

• Demonstrated high level experience in managing financial resources, risk

management, busi-ness planning and strategy development.

• Experience delivering cultural change through influence and using

innovative techniques.

Knowledge and Skills

• Exceptional strategic, conceptual thinking and analytical skills, including

the ability to:

• evaluate complex and competing concepts and translate this

into evidence-based strategic advice and frameworks to achieve

performance targets and strategic objectives

• accurately evaluate and translate data into meaningful opportunities

and to generate new ideas for the business

• identify organisational and sector challenges, their implications and

propose solutions.

• Exceptional communication skills (including interpersonal, negotiation,

influencing and representation) and a proven ability to build and maintain

effective relationships both internally and externally with a diverse range

of stakeholders.

• High level business and political acumen, with demonstrated ability to

utilise economic, financial and industry data to identify key issues and

develop strategies and plans.

• A strong grasp of key trends and issues facing the sector and ability to

anticipate future challenges to create long range competitive strategies

and plans.

Job Holder Capabilities

Personal Attributes

• Demonstrated commitment, drive and initiative, with the ability to work

independently and inter-dependently as a productive leader and manager.

• Demonstrated capacity to cooperate and work well with others in a cross-

functional environment to pursue team goals, share information, support

others, show consideration and respect for alternate ideas and solutions.

• Demonstrated agility to flex between strategic and operational issues,

providing value-adding input to any business issue.

• Demonstrated great judgement and creative approaches to challenge

traditional paradigms and in providing solutions.

• Ability to easily grow trusted and supportive relationships with the Board,

Executive, staff and stakeholders.

How to Apply

SRi is the leading firm dedicated to the constant and growing demand for

executive and management talent in sports, media and entertainment. Our

expert advisers provide search and consulting services operating as a global

team, combining deep sector knowledge with world-class and cutting edge

talent acquisition and management practice.

With offices in London, Switzerland, Munich, Singapore, Beijing, Tokyo,

Sydney, Melbourne, Toronto, Los Angeles, Boston and New York, we can

justifiably claim to be the largest search firm specialising in sports, media and

entertainment.

For a confidential discussion about the role, contact:

James Curtis

t: +61(0) 451 942 070

e: jcurtis@sriexecutive.com

Location

The ASC is headquartered

at the AIS campus, in

Bruce, Canberra and the

preference is for this role

to be based in the ACT.

However, the ASC have

staff and offices located

across Australia at five state

offices and the GM could

be based in other cities.

Regardless, the role will

include significant travel to

all major Australian centres.