Canadian Sponsorship and COVID-19

February 2020 – Best Ever

March to June 2020 – Reduction

Summer 2020 – Return Planning

Prior to COVID-19

COVID-19 Reality

Sponsorship and COVID-19

• asdf

The session will be recorded and available for registrants to view

Summary

1. “Sponsorship Return” is not linked to fans in seats.

2. Many positive trends.3. There is nothing wrong with waiting,

saving and planning. 4. Extend your timelines.5. Mental health is an opportunity.6. Pivot carefully.7. Do digital strategically.