Canadian Shoppers Attitudes and Perceptions of DOOH

Canadians Agree That DOOH is Effective in Communicating Public Safety Messages

TORONTO VANCOUVER MONTREAL82% 79% 79%

81% across three cities

85% Total 18-64

7 in 10 Canadians Accept Digital Signs as Normal Part of Public Space in Large Cities

TORONTO VANCOUVER MONTREAL82% 79% 79%

70% across three cities

70% Total 18-64

Past week recall of digital OOH ads is high in Canada’s major cities

% That Recall Digital Outdoor Ads in the Past Week (Shoppers 18-64)

45% Canada Overall

56% TORONTO (index 1.23) 50% VANCOUVER (index 1.10) 47% MONTREAL (index 1.13)

DOOH is Seen as an Effective Way to Communicate Timely and Relevant Information

Source: BrandSpark 2016

Many Canadians Agree that DOOH Stands Out More than Static OOH, Online and TV

Source: BrandSpark 2016

Approximately 1 in 2 agree digital ads may provide useful information on products or services, and are interested in interacting to access promotions.

Source: BrandSpark 2016