CANADIAN

SOCIAL MEDIA STATISTICSSocial media has changed the way businesses interact with customers and prospective clients. Until now, the growth of social media has not been documented with comprehensive statistics in Canada. The following infographic illustrates high-impact statistics of social media use in Canada significant to businesses and consumers alike.

70%

GENERAL STATISTICSA broad overview of the popularity of social media amongst Canadians.

64% of Canadians have a social networking profile.

Over 50% Canadians are registered to more than one Social Media platform.

Almost 70% of internet users said they were regular social media users, logging on at least once a month.

USAGE STATISTICSSocial media statistics according to usage characteristics, platform engagement, gender & age.

44% use social media to update statuses monthly.

17% use video sharing monthly.

30% use photo sharing monthly.

14% share location via gps monthly.

73%35%20%

20%19%5.3%

Pinterest LinkedIn Twitter Facebook Google+ 66% 34% 46% 54% 51% 49% 54% 46% 32% 67%

18-24 25-34 35-44 45-54 55-64 65+

93% 93% 87% 76% 74% 69%

age

age

18-24 25-34 35-44 45-54 55+

24% 33% 35% 35% 8%

BUSINESS STATISTICSStatistics showing growth in the ways businesses are using social media.

Nearly 50% of business owners use social media to promote their company brand.

up from 40% in 2012. while 38% use them to sell their products and services.

57% of small business owners use social media,

46% of all businesses use social media to promote its company’s brand,

35% of businesses use social media tools to track what is being said about their company.

Another 38% use social media to crowd source ideas or suggestions.

25% of businesses in Canada are using social media platforms to search & source new talent.

28% 43% 17%

› Anglophone› Francophone 49%

60% Anglophones are more likely than Francophones to be online networkers.

Social media is making a profound impact on the way Canadian businesses and consumers engage with one another. It has given businesses an enhanced way to connect with an audience and grow its relationship with consumers. It’s important that Canadian businesses realize the true value social media possesses and use it to engage its audience.

USAGE STATISTICSPercentage of Canadian businesses using each platform.

all data is based on statistics 2012 or later.

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Sherpa Marketing is experienced with developing effective social media campaigns for Canadian businesses. Please contact Sherpa Marketing to learn more about social media marketing. 204 219 8838

info@sherpamarketing.ca