City of Abbotsford’s 2021 Canada Day Celebration Sponsorship Package

Our 2021 Canada Day celebration will be another example of Abbotsford’s continued commitment to rise above challenges and find innovative and creative ways to safely bring people together,

support social connections, and CELEBRATE both our country – as well as our amazing community!

DRIVE ACROSS CANADA

By joining us as a Canada Day 2021 Corporate Partner, you can…

Canada Day Corporate Partnerships - Join the Celebration!

Heighten your company’s public profile

Showcase your organization’s proven commitment to supporting beloved community programs, initiatives and events

Build meaningful relationships and connect directly with a diverse, engaged City-wide audience

Enjoy a wide range of attractive marketing benefits – from recognition on City marketing materials and social media channels, to creative and meaningful on-site activation opportunities

… and so much more!

CANADA DAY HIGHLIGHTS

2021 CANADA DAY HIGHLIGHTS

Over 12 interactive zones

80 parade participants

Average attendance of 65,000 residents

every year

300 community volunteers

FREE “Canada Day Drive Thru” experience, where folks can drive across the country at our TRADEX

Trade and Events Centre, 12:00pm - 5:00pm on July 1

Each province and territory will be hosted and programmed by a different group, and will include

music, décor, history, giveaways, games, and more!

Canada themed food truck festival!

When community members return home, they can enjoy a virtual

fireworks show in the comfort of their own home or backyard

“Drive Across Canada” experience will conclude with a Northern

Lights show!

From one of the prestigious “top spots,” to our more accessible partnership levels, there is a sponsorship opportunity to fit all marketing goals – and budgets!*

Canada Day 2021 Partnership Opportunities!

GLOWING HEART PARTNER – Our most prominent partnership opportunity! Join us as the Title Partner of either “Drive Across Canada”, OR the Northern Lights Experience! Enjoy extensive marketing benefits, as outlined on the last page.

MAPLE LEAF PARTNER – Enjoy a heightened profile and attractive marketing benefits, as your organization sponsors/hosts one of the major components of Canada Day 2021, such as the Canada themed Food Truck Festival.

PATRIOTIC PARTNER – Sponsor and host one of the provinces or territories in our “Drive Across Canada” event. Fantastic value at these levels!

CANUCK PARTNER / RED HEART PARTNER – Our most affordable levels! Enjoy a variety of marketing benefits, as you join us on-site to connect directly with your target audience!

*Custom partnership opportunities also available.

CANADA DAY PARTNERSHIP OPPORTUNITIES INCLUDE

GLOWING HEART PARTNER

MAPLE LEAF PARTNER

PATRIOTIC PARTNER

CANUCK PARTNER/ RED HEART PARTNER

Canada Day 2021 - Partner BenefitsBENEFITSWill include, but are not limited to:

GLOWING HEART PARTNER $20,000 Level

MAPLE LEAF PARTNER $10,000

PATRIOTIC PARTNER$5,000

CANUCK PARTNER $2,500

RED HEART PARTNER$1,000

TITLE STATUS

Industry Exclusivity

Logo placement on volunteer apparel

Right of first refusal for 2021

Mention in minimum of one City news release

Recognition on three prominent City owned Pattison signs

Signs are located on Hwy 1, Sumas Way, & Hwy 11

City facility signs

Thank you from Mayor and/or emcee during event

Social media mentions

Promotional materials distributed at Canada Day

On-site activation

On-site branding

Major print material

Online recognition

Multiple Multiple Minimum One

Minimum OneMinimum OneMultiple

Logo, 2nd Level Logo, 3rd Level Name

Name

Name

NameLogo, 2nd Level Logo, 3rd Level

Branding attached to designated event

feature/zone

Branding attached to designated event

feature/zone

Branding attached to on-site footprint

Branding attached to on-site footprint

Name Name

Multiple

Multiple

Including roving rights

Opportunity to have branding displayed

throughout event site

Logo, top placement

Logo, top placement

Logo

Expanded on-site footprint, up to 10’x20’

Expanded on-site footprint, up to 10’x20’

10’x10’ promotional booth

10’x10’ promotional booth

Expanded on-site footprint, up to 10’x30’

Join the celebration! By partnering with the City of Abbotsford in support of our innovative “Drive Across Canada” event, taking place on July 1st, 2021, your organization has the opportunity to connect directly with your target audience, and enjoy a full range of valuable marketing benefits.*

*All partner benefits subject to print and design deadlines.

Stay Connected!NANCY OWENS Coordinator, Corporate Partnerships Program nowens@abbotsford.ca