Campus Mumbai – Dubai 2015

Johanne Brunet, Ph.DAcademia

• CGA – UBC

• MBA – HEC Montreal

• PhD – Warwick Business School UK

• Chair of Marketing department

• Previous Campuses:

– Australia (Sport, Wine and Creativity)

– California (Entertainment and Wine)

– India (Entertainment and IT)

• Research:

– Innovation, creativity, new product development

– International marketing

– Marketing strategy

• Teaching:

– MBA

– DESS

– Executive (Montreal, Algeria, China…)

– EMBA

Medias :

– Radio-Canada/CBC

– TV5 international

– Consultation

Board of directors:

• Radio-Canada/CBC

• SAQ,

• SHDM,

• Liquid Nutrition,

• Le devoir

• Théâtre du Rideau vert

• Regent’s College (UK), AIM (UK)

Professional

Pierre-Emmanuel Cardinal

Professional experienceCoordinator, Campus Without Borders: 2007 – present

• Accompanied Campus Russia 2011-2012 and 2014 and Campus Australia 2013Internship at the European Union’s Economic and Social Committee in Brussels (2006)CIDA internship in Nizhny Novgorod, Russia (2005)

StudiesM.A. in International Relations at Université du Québec à Montréal (2004). Exchange year abroad programs in Germany (Humboldt Universität zu Berlin) and France (Institut d’études politiques de Grenoble)

Mumbai Dubai

Population 17 millions (from 4 millions in 1961) 2 millions - of which 53% are Indians – (from 40 000 in 1960)

Historical background 400 B.C: First settlement in Mumbai1947: India gained independence from Great Britain

1833: First settlement in Dubai1971: End of the British protectorate and birth of the United Arab Emirates

Political regime The world largest democracy; FederalRepublic of 29 states and 7 territories

Monarchy; Federal state uniting 7 emirates led by ruling families

Religion Hinduism (13% are Muslim) Islam (Great tolerance to other religions)

GDP per capita 3700 USD 43 000 USD

Economy Financial center of IndiaAccounts for 40% of India’s foreign trade

Financial center of the UAEMajor trade-hub of the planet

Natural resources Non vital for economic development Non vital for economic development (only 5% of oil revenue)

Infrastructure Impairs growthIndia scores 3,8/7 (87th place) in the Global Competitiveness Report

Propels growthThe UAE scores 6,4/7 (6th place) in the Global Competitiveness Report

Establishing a world renown brand for the city

Bollywood Definitely Dubai (the way to market tourism in Dubai)

The objective of the course is to spend one week in Mumbai and oneweek in Dubai to understand how these two very different cities:

• Develop their infrastructure to enhance the quality of life and businessactivity;

• Are able to position themselves as international/regional financial servicecenters, a leading industry of the 21st century in a shifting world economy;

• Brand their city as a “dream factory” with the entertainment business inMumbai and the tourism industry in Dubai.

Themes

Financial Services

Entertainment

Tourism

Infrastructure

Infrastructure – two different worlds

MUMBAI 2012

Becoming an International Financial Center (IFC)

Dubai and Mumbai are competing to establish themselves as regional IFC leaders.

In 2014, Mumbai rankslast amongst 23

financial centers in Asia

Global Financial Centres Index

The Indian government‘s goal is to have Mumbai as

an IFC by 2020

The Dubai IFC opened in 2004 and is one of its major free zones

1039 registered firms15 600 workers in the district

Home to 21 of the world’s top 25 banks

Selling dreams…

Tourism revenue represents more than 30% of Dubai GDP

5 millions guests annually in 2003 to 10 millions in 2012

Dubai focuses on 3 trends of the tourism industry: safety, accessibility, shoppingFinanced by private

funds (Hollywood)

Still preferred movies by Indianconsumers

Largest producer offilms globally

Course Evaluation

• Participation - 20%Be on time for meetings.Participate in all preparation meetings.Prepare a one-pager of one of the firms visited.Manage the visit to that firm.Be an active listener /asking questions.Be a team player.

• Group projects (group of 4) - 50%Report, analysis of a sector of the economy.Organize a business meeting or fundraising event in Mumbai for your group and write a

report on that meeting and the activities of the organization met.

• Personal reflection on the Mumbai and Dubai business environment, your experience and what you have learned. - 30%

Timeline (November – April)

3 or 4 pre-departure activities (November-March):• Seminars on the socio-political, cultural and economic background of both

cities/countries

• Conferences on the themes of the Campus

• Group dinner

20 March – 5 April: Trip to Mumbai and Dubai

Tentative calendar: 20 March – 4 April 2015

LogisticsHEC Montréal takes care of:

• All academic and business activities• Accommodation (15 nights incl. breakfast and

WIFI) • Mumbai-Dubai flight ticket• Local transport for group visits• Some sightseeing activities• Local guide throughout the program

You take care of:• Your Montréal-Mumbai / Dubai-Montréal

flight ticket• Visa for India (done online)• Your meals (although some of them are

included)• Your free time activities

Hotels• Double occupancy room (2 twin beds).

• Breakfast and WIFI is included

Dubai: Flora Grand Hotel 4*7 nights

Mumbai: Taj Lands End 5*8 nights

To be paid to HEC Montréal

Administrative fees 200$

Program fees (visits, 15 nights,breakfast, local flight, charter bus, cultural activities, local guide)

2900-3100$

TOTAL 3100-3300$

Flight ticket, Indian visa, and insurances****Arranged by the students

Around 1300$

Grand Total 4400 – 4600$

Tentative Budget**Based on a group of 16 students

Scholarships of 1000$ for the participation to the Campus Abroad programs are available

This Campus Abroad is for students who:• Have an interest in deepening their understanding of the course thematic and

the Mumbai/Dubai business environment.

• Are curious, responsible and mature.

Should shopping, pub crawls and beach time be your top three priorities in applying for this program, please reconsider your choice; this program is not for you.

Questions ?

Thank you!

johanne.brunet@hec.ca

pierre-emmanuel.cardinal@hec.ca