George SchmidtTom HomenAnne StokmanHarold HillMargo ArnoldEric Ramos, MDChristine NogueraMarc J. SmithSteve LillyJohn SigsburyDavid CantonCarin SarkisDominic FarinhaDejeune SheltonAdrienne ChaneyJason HaywardNick CandeaBob MartinaJoe OliveiraBart GarciaJim DeMartiniKeith BoggsStephanie AlmenDavid JonesChuck BaucomKeith SchniederCraig MoonMark HonbergerJeff BreshearGreg DiederichCle MooreJohn AlexanderAlbertino Reynoso

West Side Healthcare Advisory

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CAMPAIGN REPORT CARDAugust 2009 - July 2010

www.healthychoices.com

Stanislaus County - Merced County - Del Puerto Healthcare District -Golden Valley Healthcare - Emanuel Medical Center - Doctor’s Medical Center

West Side Healthcare District - City of Gustine - City of Newman - City of PattersonBusiness Community - Education Community - Media Partners

Community Baseline

The data from this impressive data pool (1008 total responses, 340 Spanish & 668 English) is most assistive as we continue to roll out our Healthy Choices campaign.

24% of our respondents eat out 2-3 times weekly. With those stating only once per month near 30%. 1 out of 4 eats out often. There is some potential messaging we can work toward.55% of respondents are fruit and vegetable conscious. This is a good start – but obviously an area where we can make some significant impact. We have an engaged audience to work with. Almost 87% think about their health regularly. 62% state that they exercise regularly. This is an area that we can drill down in future outreach. We should attempt to gain some insight into younger residents in the future. People enjoy walking! Interestingly, almost 20% sited “other” means of getting their exercise which suggests our creative approaches will be well received by the collective.Almost half (48%) view their current state of health (well being) as average or below average. This indicator suggests we are putting our energies in the right place!Almost 11% of respondents are NOT seeing a doctor when they perceive the need to. 88% state that either lack of insurance (69%) or cost (20%) is the primary reason for this exposure.Almost 18% of respondents are NOT seeing a dentist when they perceive the need to. This reflected a 91% rate combining lack of health insurance (66+%) and cost (24+%) as cause.Over 25% of those surveyed have heard of the Healthy Choices campaign to date. This is a powerful statistic!

July

AprilOctober

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November

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Biggest Loser West Side Contest

CommunityCalendar

2010

Hikes for your health[guided nature walks]

Spring into aHealthier YOU!

distribution+ prize

ceremonyNewmanGustine

Patterson

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CommunityHealthy ChoicesBaseline Survey

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HEALTHY CHOICES COMMUNITY CAMPAIGNCommunity Events/Activities Wheel

e = monthly e-newsletters

“The West Side Healthcare Advisory Taskforce has accomplished much over the last year and it’s due in large part to the highly collaborative nature of the membership. The communities of Gustine, Newman and Patterson are benefitting

greatly from the Taskforce’s dedication to improving healthcare in the region.”

- Margo Arnold, Del Puerto Health Care District

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Art and Essay Contest- Students from 10 different schools in all three cities participated in the contests- Close to 200 entries were received- Winning art work was used to create a 2010 wall calendar; 10,000 calendars were distributed

Biz Summit-

Road to March Madness - Basketball Tournament-

Over 36 individuals from 20 businesses attended - Attendees learned how to improve their bottom line with workplace health & safety programs

Open to youths 8-13 years old- Teams included youth from all 3 cities; there was at least one winner from each city- Included a skills challenge where youth competed in a timed event running through a course while dribbling, shooting, passing and executing lay-ups.

Gustine, Newman and Patterson

Hikes & Bikes for Your Health- Program offered guided hiking outings in Del Puerto Canyon in Patterson and guided biking tours around the city of Patterson during March through June- 71 people participated in Bike tours; 93%felt it very much made a difference in their personal well being- 53 people participated in the hike excursion; 67% felt it very much made a difference in their personal well being

West Side Walks- 8 week walking program in June and July Wednesdays from 7-9 PM- High school track fields opened for community walking parties- Encouraged residents to get active in a social and safe environment- 200+ people participated; over 100 resident walkers a week- Average distance walked = 4 miles per night; 3,200 miles of community walking during 8 weeks

Biggest Loser - 3 community teams of 10 (Newman, Gustine and Patterson)- The Gustine team boasted almost a 5.8% weight reduction on average while Newman and Patterson teams also showed 4% and 2.3% reductions respectively.- Total of 248.4 pounds were lost

In the spring of 2007 something very special started to formulate on the west side of Stanislaus County and northern Merced County - a dialogue by and between public sector leaders, community members, and the various healthcare entities providing services to the residents on the west side. From this dialogue came the West Side Healthcare Advisory Taskforce. The Advisory is about community, collaboration, and economic development for the west side.

In August of 2009 the taskforce implemented a multi-year community education campaign called “Healthier Choices for OUR West Side.” The Choices campaign has been designed with a three-pronged outreach targeting business, education, and the community.

The campaign's goals are very straightforward: to promote healthy life style choices, activities, information sharing, and opportunities with the citizens of the West Side of Stanislaus County and through this communications effort effect positive life style changes among residents.

This effort has been driven solely by the enthusiastic collaborative efforts of our community partners and has been well received and embraced by the community and the media. We are committed to continuing and expanding our efforts.

Cordially,

Jim DeMartiniWestside Healthcare Advisory Facilitator Stanislaus County Board of Supervisor, District Five