Campaign at the Sapporo Collection, a fashion show for young people (10,000 participants in 2011).

We had the stage to explain our campaign.

Action plan 2 Public relations

Sapporo Collection 2010

Invitation to the baseball games of Sapporo’s home team (Hokkaido Nippon Ham Fighters) using PCAF’s mobile website and homepage

Action plan 3 Digital media

Sapporo Dome Stadium

Ms. Kozue Saito, a popular announcer of the HBC radio

company. She is a supporting member of PCAF.

Giving lectures to parent(s) in response to requests from local

governments in Hokkaido college students School PTA to educate parents and

educators

Action plan 4 Lectures

Home pageMobile websiteRadio announcementsPamphletPin badge, cell phone strap, eraserT-shirtPostcard

Tools

Save women’s life and their natural ability to become mothers

Do it now, before it’s too late.

Messages

Projects aimed at young peopleA public relations campaign aimed at the

younger generation

Conditions for success

Difficult to give information about cervical cancer to generations where cancer is rare

Need to consider the feelings of those women who have already been diagnosed with cervical cancer

The campaign mustn’t be intrusive While PCAF started from nothing, we are

slowly forming connections and gaining the trust of those around us

Lessons learnt