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Wild Mountain LotusCamille St Martin
Business OverviewoBody Mind and Spirit ResortoRetreats ino Danceo Movement artso Yogao Healingo Outdoor adventure
oSpa servicesoLocated in Crested ButteoPackages with other area activities
Business OverviewoSustainable and ecologically friendly accommodationso High end yurtso Studioso Saunaso Hot tub paviliono Communal dining area
o Meals IncludedoTransportation provided to town and area activities
Target Market
Demographics-Predominantly Female-Late 20s to Late 60s-Low-Mid to High Income
Geographics-Denver/Boulder-High Population Areas in Colorado-Major Texas Cities-Oklahoma Cities
Psychographics-Active-Health Conscious-Goal Oriented Vacationers-Eco-minded-Outdoor Oriented
CompetitionoDirect competitiono Any boutique lodging in Crested Butte
o Ruby Bed and Breakfasto Purple Mountain Lodgeo Elizabeth Anne
oOther retreat centers offering similar serviceso Big Sky Yoga Retreatso Earthdanceo Kalani Oceanside Retreato Anamaya
oIndirect competitiono Any resort or vacation option
Competitive AdvantageoDirecto Targeted and tailored vacation packageso Retreats based on wellness, movement arts and
yogao High-end hospitality and serviceso Mountain recreation options such as hiking,
mountain biking, skiing, small town charmoIndirecto Location – Rocky Mountainso Tailored vacation packages
specific to Crested Butte area
WILD MOUNTAIN LOTUS INCOME PROJECTION: THREE-YEAR SUMMARYTotal Y1 Total Y2 Total Y3
SalesRetreats $1,080,000 $1,240,000 $1,302,000
Spa Treatments and Products $90,900 $109,080 $119,988Total Sales $1,170,900 $1,349,080 $1,421,988
Cost of MaterialsSpa Products $1,818 $6,363 $6,999
Kitchen Cost of Goods $75,600 $93,800 $95,676Included Retreat Amenities $108,000 $134,000 $136,680
Variable Labor $229,040 $251,944 $264,541Cost of Goods Sold $414,458 $486,107 $503,897
Gross Margin $756,442 $862,973 $918,092
Operating ExpensesUtilities $21,000 $21,000 $23,100Salaries $30,000 $30,000 $30,000
Payroll Taxes and benefits $34,356 $37,792 $39,681Advertising $120,000 $120,000 $120,000
Office Supplies $2,400 $3,264 $3,329Insurance $6,000 $6,000 $6,000
Maintenance and Cleaning $3,000 $3,300 $3,795Legal and Accounting $4,200 $4,200 $4,200
Licenses and Fees $840 $840 $840Telephone $4,800 $4,800 $4,800
Depreciation $34,164 $34,164 $34,164Miscellaneous $113,057 $86,297 $45,905
Total Operating Expenses $373,817 $351,657 $315,814
Other ExpensesInterest $73,056 $72,804 $70,968
Total Other Expenses $73,056 $72,804 $70,968
Total Expenses $446,873 $424,461 $386,782
Net Profit (Loss) Pretax $309,569 $511,316 $531,309
Other ThingsoActually starting the business……
oLikedo Financials
oDislikedo Capital equipment
Operating the BusinessoWould like o Building a community centered around Dance, Yoga, Etc.o Meeting lots of people
oWouldn’t likeo Not having free timeo Large amount of responsibility
Biggest Barriero$$$$$$$$$$$oExperience
oAny questions???