in association with

CALLING ALL BAKERS AND TAKERSWhether you’re an off the shelfer or a make it yourselfer, this is your recipe for a delicious, delightful day.

Your guide to Cupcake Day

Ready, steady… prep!Now you have your Cupcake Day Fundraising Kit the preparations can begin. We have heaps of tips, cheats and recipes here to get you going and lots more over at cupcakeday.org.uk

One way of getting started right away is by setting up a JustGiving page at cupcakeday.org.uk/justgiving. Make sure you set up your own unique text to donate code, so there’s no excuse for your guests not to donate! It’s really simple – you can find out how at justgiving.com/justtextgiving

Cupcake Day is all about you rising against dementia while having a giant helping of fun. We’ve teamed up with our friends at woman&home and want you to join lots of bakers and takers to make it the event of the year.

How to text to donate 1. Head to justgiving.com/justtextgiving

for instructions on how to set up your unique code

2. write your unique code, donation amount and the number to text it to on the space provided on your donation box

For example, Text: CAKE08 £5 To: 70070

3. donations can be made quickly and easily on your Cupcake Day by texting your code to 70070!

decide where you’re going to host your Cupcake Day – at home, at work, at school – the choice is yours

get your Cupcake Day out there. Use the poster in your Fundraising Kit to tell everyone it's happening and get them all to mark it in their calenders with the invitations at cupcakeday.org.uk/downloads

everyone loves a cupcake! Track down those secret bakers (and takers) and ask them to bake or buy a batch and bring them to your day

rise to the challenge and unite against dementia.

Find your venue, recruit your bakers and takers

Cupcake day in five simple steps Easy peasy lemon squeezy

1

“I’m delighted to be supporting Alzheimer’s Society’s Cupcake Day, a day dedicated to defeating dementia by celebrating the small but mighty cupcake! My tip is the more butter cream the better – a sure fire way to raise a few extra quid for a great cause!”Paul Hollywood

Practice baking (and tasting!)

On the baking front, it’s never too early to start practising. Here are three fool proof recipes to try from woman&home.

1. Heat the oven to 160C fan or Gas 4. Whisk the butter and sugar until pale and light; gradually beat in the eggs. Mix in the vanilla, then sift over the flour and baking powder and fold in gently. Mix in the milk, a tablespoon at a time. Divide the mixture evenly between cupcake cases and bake for 15 to 20 minutes until well risen and golden brown.

2. To make the topping, mix the cream cheese and icing sugar in a bowl until smooth, then beat in the milk and peanut butter. Gently fold in the caramel to create a ripple effect.

3. Once the cakes have cooled, add the topping and sprinkle over a little sea salt.

Salted peanut caramel cupcakesMakes 12 100g unsalted butter, softened 125g caster sugar2 eggs, beaten1tsp vanilla extract 125g plain flour 1tsp baking powder 2tbsp whole milkFor the topping 200g full-fat cream cheese 40g icing sugar, sifted 1tbsp whole milk100g peanut butter 100g canned caramel pinch of sea salt flakes

2

You can buy more great Cupcake Day merchandise at shop.alzheimers.org.uk/

gifts/baking

1. Heat the oven to 160C fan or Gas 4. Melt the chocolate and butter together in a large saucepan over a low heat. When completely melted, stir in the sugar, then the eggs one by one. Fold in the flour and salt, then spoon into the cupcake cases so they’re nearly full, and bake in the centre of the oven for 12 minutes.

2. Remove from the oven, and leave to cool completely on a wire rack. While they’re cooling, heat the cream and icing sugar together until steaming, allow to sit off the heat for a minute, then tip in the chocolate. Leave without stirring for 2 minutes, then stir to combine into a thick ganache. Leave to cool. Transfer to a piping bag and pipe swirls on to the brownies at once before it sets. Decorate with hearts.

Head over to cupcakeday.org.uk for information on food safety and hygiene for your Cupcake Day

Brownie cupcakes Makes 12125g dark chocolate (70% cocoa solids)100g unsalted butter175g light muscovado sugar2 large free-range eggs75g plain flour, sifted¼tsp sea salt flakes For the ganache topping100ml double cream50g icing sugar200g dark chocolate, finely choppedchocolate hearts, to decorate

Gluten free lemony cupcakesMakes 12175g spreadable butter175g golden caster sugar3 eggs175g gluten free self-raising flour 25g ground almonds½ tsp baking powderthe grated zest and juice of 1 lemonFor the icing150g/5oz icing sugar

1. Heat the oven to 140C fan or Gas 3. Place all the cake ingredients in a large bowl with half the lemon zest and 2 tbsp lemon juice. Beat well with a wooden spoon until smooth. Divide between cupcake cases. They should be about three quarters full.

2. Bake for 25 minutes until risen, golden and just firm to the touch. Allow to cool for 5 minutes, then remove from the moulds and leave to cool on a wire rack.

3. Mix the icing sugar with just enough lemon juice to make a thick pouring consistency. Drizzle over the cooled cakes. Decorate with the remaining lemon zest. These cakes will keep for up to 2-3 days in an airtight container.

The big day!3

For your eyes onlyGuess how many Sprinkles? Answer: 6,000

GUESS HOW MANY SPRINKLES

Terms and Conditions: Entry into this competition is free. No purchase is necessary. All donations will be provided to Alzheimer’s Society. You must enter the competition in accordance with the directions provided by the host. Alzheimer’s Society is a registered charity in England and Wales (296645); the Isle of Man (1128) and operates in Northern Ireland

Can you guess how many rainbow-coloured sprinkles are in the picture?Play and donate!

in association with

Name:

Guess:

Name:

Guess:

Name:

Guess:

Name:

Guess:

Name:

Guess:

Name:

Guess:

Name:

Guess:

Name:

Guess:

Name:

Guess:

Name:

Guess:

Name:

Guess:

Name:

Guess:

Name:

Guess:

Name:

Guess:

Name:

Guess:

Name:

Guess:

Name:

Guess:

Name:

Guess:

Name:

Guess:

Name:

Guess:

Name:

Guess:

Name:

Guess:

Name:

Guess:

Name:

Guess:

13_AlzSoc CCD Event Pack Poster_Sprinkles AW_v4.indd 1 17/03/2017 14:14

You’ve done it – you have a venue, guests, brilliant bakes (and buys!) and it’s time to enjoy Cupcake Day. Your Cupcake Day Fundraising Kit is full of useful items, decorations and games to play on the day.

Your guests will have great fun trying to pin the cherry on the cupcake (whilst blindfolded!), and guessing how many rainbow sprinkles are on the poster (see answer below).

But the fun doesn’t stop there! Head to cupcakeday.org.uk for more fun and games to add to your Cupcake Day.

You’ve got the where and the how, now here’s the why4

'Whoever you are, whatever your background is, life is full of choices. After my diagnosis, I took to the sofa because I felt my life had lost all meaning. But I soon realised that I could stay on the sofa, or embrace the new journey that dementia had presented.

For me, it’s about living in the moment. I don’t remember what I did a few hours ago and I’ve no idea what’s in my diary for tomorrow. Yes, I used to enjoy baking with my grandchildren, but sadly I’m unable to do that anymore. But I’m not about to give in to the dementia, I just purchase a packet mix and, hey presto, perfect cupcakes every time.

Your support is appreciated by all of us affected by dementia. Both the awareness about dementia and the money you raise during Cupcake Day are essential – together we can take on dementia.' Joy

Every last crumb raised on Cupcake Day will go towards helping people affected by dementia –

people like Joy

5When your Cupcake Day is done and all that’s left are a few crumbs, you can choose how to pay in your donations.

online at cupcakeday.org.uk

by phone – give us a call on 0300 222 5770 and make a card payment

by post – pop a cheque payable to Alzheimer’s Society, with your full name and address on the back, in the freepost envelope in this pack (be sure to include your Gift Aid form)

P.S. If you’ve set up a JustGiving page, your donations will reach us automatically.

Paying in the all important ‘dough’

Call us0300 222 5770

Visit uscupcakeday.org.uk

Tweet us@alzheimerssoc

Alzheimer’s Society is a registered charity in England and Wales (296645); the Isle of Man (1128) and operates in Northern Ireland. Registered office 43-44 Crutched Friars, London EC3N 2AE