California Reading Association

EXHIBIT PROSPECTUS

49th Annual Professional Development Institute 2016 Visalia Convention Center 303 E. Acequia, Visalia, CA

November 4-5, 2016

Dear Exhibitor, The California Reading Association would like to invite you to exhibit your content literacy materials at the 49th Annual California Reading Association Professional Development Institute, November 4-5, 2016 at the Visalia Convention Center in Visalia, CA. The fees are: Early Bird fee for each 8’ table/$140 (payment and registration must be received by September 15th.) After September 15th fee is $160 for each 8’ table. The California Reading Association if a non-profit organization dedicated to promoting literacy statewide. This year’s institute theme is, “Literacy: The Bridge to Hope & Opportunity”. We are anticipating approximately 600 – 800 Educators and Administrators from throughout the state of California to attend this institute. We have scheduled our Exhibits to be open Friday, November 4th, from 12:00 noon to 7:00 pm and Saturday, November 5th, from 10:00 am to 5:00 pm. Time has also been set aside for Exclusive Exhibit Hours on both days where you will have conflict free exhibit time with no concurrent sessions scheduled.

Exhibit Hall is not carpeted. Tables will have tablecloths. SET-UP HOURS: Friday, November 4, 8:00 am – 12:00 noon.

EXHIBIT FEES: There will be no refund of exhibit fees or cancellations, for any reason, after September 15, 2016. ANY cancellations prior to September 15, 2016 are subject to a $50 per space processing fee.

ALL BOXES MUST BE OUT OF THE AISLES AND OUT OF SIGHT BEFORE EXHIBITS OPEN ON FRIDAY NOV. 4 AT 12:00 PM. ABSOLUTELY NO TABLES MAY BE DISMANTLED BEFORE 5:00 PM, SATURDAY NOV. 5. ALL MATERIAL MUST BE

REMOVED AS QUICKLY AS POSSIBLE. EVERYTHING NEEDS TO BE COMPLETELY REMOVED BY 6:30 PM

VENDOR SELLER’S PERMITS: Seller’s Permits are required by the state Board of Equalization, and must be on file with

the California Reading Association a minimum of the (10) days prior to the event if selling of any items is involved. Whether you plan on selling materials or not, you must fill out the resale form that is attached to this packet and return

to the CRA office, along with the application

Thanks and we look forward to seeing you at the 2016 Professional Development Institute.

Fondly, .

Cheri Benafield Conference Chair

President-Elect CRA

EXHIBIT APPLICATION AND CONTRACT

CALIFORNIA READING ASSOCIATION

49th

ANNUAL PROFESSIONAL DEVELOPMENT INSTITUTE November 4-5, 2016

Visalia Convention Center

PLEASE FILL OUT AND RETURN THIS APPLICATION/CONTRACT. The Resale Form must also be signed and returned (if you sell materials or not) along with this application/contract. Mail to: CRA Exhibits, 638 Camino De Los Mares, Ste. #H130/476, San Clemente, CA 92673 OR fax to (949) 481-8163

Company Name: ______________________________Contact __________________________________ Address: _____________________________________________________________________________ City/State/Zip_________________________________________________________________________ Phone: ____________________ Fax: ___________________________ Email: _____________________ PAYMENT Options via Credit Card or Check: _____American Express _____VISA ____MasterCard. If faxing

Application/Contract, a deposit will be required within 3 working days. Failure to make full payment by August 15, 2016 will subject Exhibitor to cancellation of contract and forfeiture of deposit. Full Payment is due with all applications received after Sept. 15, 2016. There will be NO Refund of exhibit fees or cancellations, for any reason, after Sept. 1, 2016. Any cancellations prior to Sept. 15, 2016 are subject to a $50 processing fee per Booth Space. Cancellations MUST be in writing.

Account Number: _____________________________ Expiration Date:__________ Cardholder Name:____________________________Cardholder’s Signature________________________________ Telephone #_________________________________ _____ Enclosed is a check for $______________, for which you are hereby requested and authorized to reserve table space indicated below, at the CRA State Conference. MAKE CHECKS PAYABLE TO CRA and send to 638 Camino De Los Mares, Ste. H130/476, San Clemente, CA 92673. Number of Tables requested _______________ Preferred Table Choice: 1

st choice________ 2

nd Choice________ 3

rd Choice________

(see ballroom layout. Table assignments are on a first come first serve basis. Tables X’d off are sold) DISPLAY and/or SELL MATERIALS: Check one of the following:

I plan to display materials only. □ I plan to display and take orders only.

I plan to display and sell materials. California Resale # _____________________ (If you plan to sell materials you must provide CRA with your California Resale #. If you do not have a CA Resale #, see resale form attached for details or contact CRA office)

Describe your exhibit and items that you will feature, using no more than 25 words: __________________________________________________________________________________________________________________________________________________________________________________________________ We have read ALL of the Official Rules and Regulations governing the Exhibits and understand them completely and the undersigned agrees to exhibit on the basis set forth therein: Authorizing Agent:

Signature Position Phone Number

Early Bird fee is $140 for each 8’ table (payment and application must be received by Sept. 15, 2016) Fee after Sept. 15 is $160 for (1) 8’ table

(1) 8’ Table and 2 chairs @ $160.00 each – (2) 8’ Tables and 3 chairs @ $300.00

RESALE FORM California Reading Association 638 Camino De Los Mares, Ste. #H130/476

San Clemente, CA 92673 Phone: (714) 435-1983 • Fax (949) 481-8163

Website: www.californiareads.org

WHETHER YOU WILL OR WILL NOT BE SELLING PRODUCTS, YOU MUST RETURN THIS FORM TO THE CRA OFFICE.

SELLER’S PERMITS ARE REQUIRED BY THE CITY OF RIVERSIDE, AND MUST BE ON FILE WITH THE CALIFORNIA READING ASSOCIATION BEFORE OCTOBER 1, 2016. Please complete this form and return to the CRA office, attached to Exhibitor

Application Exhibitors who choose to sell their products at the CRA Conference assume full responsibility in collecting all applicable taxes. ________ I plan to display materials only ________ I plan to display and sell materials * ________ I plan to display and take orders only.

If you plan to sell materials you UmustU provide CRA with your California Resale #. Please list the # below.

Company Name______________________________________________________ Representative Name__________________________________________________ California Resale # ___________________________________________________ For companies in and out of the state of California, a temporary seller’s permit is necessary. The permits are issued by the State Board of Equalization and may be obtained by mail, fax or downloaded off the Internet.

Information Center and Permit Request Line: (800) 400-7115 (request form #BOE 400MT) From TDD phones: (800) 735-2929 From voice phones: (800) 735-2922

California State Board of Equalization Web site: TUwww.boe.ca.govUT For exhibiting companies located outside California: California State Board of Equalization Out of State District 3321 Power Inn Road, Ste. 130 Sacramento, CA 95826-3889 Tel: (916) 227-6600

Further details will be sent to you closer to conference date.

California Reading Association’s Professional Development Institute

November 4-5, 2016

Visalia Convention Center, Visalia California

* Exhibitor Shipping

If you plan to ship items to and from the conference center you send them to;

Visalia Convention Center

303 E. Acequia, Visalia CA 93291

California Reading Association PDI

% Kari Coleman

The Convention Center can start receiving packages Monday, October 31, 2016. All shipping arrangements must

be made prior to the event for delivery and pick-up. The Convention Center does not provide this service.

If you are bringing your materials you may unload behind the Convention Center at the Loading Dock. You may

also bring you materials through the front entrance.

*Electrical and /or AV Equipment

Attached is a form for ordering AV/Electrical equipment you may need at your tables.

Your order must be received by the Convention Center (with payment) by October 28th.

*Advertising in the Conference Program

Ad space is available in the Conference Program. Ad space available is as follows;

Back cover, full page, full color $250.00

Inside full page, black and white 150.00

½ page, black and white 100.00

¼ page, black and white 50.00

To order ad space please contact Marilyn Holland at 714-435-1983 or email mholland616@yahoo.com

*Exhibit Hall is not carpeted.

*Exhibit tables are 8 feet and will include tablecloths.