Founded in 1941, the Capitola-Soquel Chamber of Commerce is a
non-profit 501c(6) membership supported organization serving the
community as an information center and is often the first stop for
residents, professionals, visitors and those relocating to the area
to seek assistance. The Chamber provides a variety of benefits to
area businesses and opens the door for community involvement. A
strong Chamber of Commerce helps to build and maintain a robust
business environment which in turn sustains a healthy and vibrant
community.
Capitola Soquel Chamber of Commerce716-G Capitola
AvenueCapitola, CA 95010831.475.6522 FAX: 475.6530email:
[email protected]
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U.s. postaGe paIdperMIt no. 32
CapItoLa, Ca 95010
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february 2014
this issue
2 3 4
calendar of events
• Educational Workshops to Help Grow Your Business
• UnChained, Inc.• Bargetto Music in the
Cellars • An Absolute Turkey by
George Feydeau• Begonia Festival Call
to Artists
• Casa Foster Care• Spring Travel Fair AAA• Thrive• Business
Showcase at
the Capitola Mall
Visitwww.capitolasoquelchamber.com
for the complete calendar 73rd AnnuAl CApitolA-Soquel ChAmber of
CommerCe Community AwArdS nominAtionS
5 – 10pmCommunity tuesday at shadowbrookDine & support the
Family Network, inc.
11:30 – 1pmNetworking Lunch at shadowbrook.Call 831.475.6522 for
reservation.
5:30 – 7pmWorkshop – Using Video to Promote Your
Business.www.capitolachamber.com/events/or call 831.475.6522
5 – 10pmCommunity tuesday at shadowbrookDine & support
UnChained, inc.
5:30 – 7pmChoosing the Right social Media Channels to Grow Your
Business.www.capitolachamber.com/events/or call 831.475.6522
5:30 – 7pmWorkshop – Expand Your Business’s E-Commerce
success.www.capitolachamber.com/events/ or call 831.475.6522
4 – 7pmBusiness showcase at the Capitola Mall
7 – 9pmBAE Urban Economics presentation at Capitola City Hall
Council Chambers. Business community and residents encouraged to
attend.
11:30 – 1pmNetworking Lunch at shadowbrookCall 831.475.6522 for
reservation.
5 – 7pmMixer at American Red Cross, santa Cruz County
Chapter
2/4
2/11
2/11
2/11
2/13
2/18
2/20
2/26
3/11
3/20
Support The Family Network, Inc. at the Shadowbrook Restaurant
on Community Tuesday, February 4th from 5 – 10pm. Make your
reservation by calling the Shadowbrook at 831.475.1511 and be sure
to mention you are supporting TFN. 30% of your dining tab will
benefit The Family Network, Inc. Reservations are required for the
dining room. No reservation required in the Rock Room Lounge. For
more information contact TFN at 831.462.8954.
dAte night for Adoption At the ShAdowbrook feb 4
As a member of the Capitola-Soquel Chamber of Commerce, we seek
your nominations for the 2013 Man of the Year, Woman of the Year,
and Business of the Year. A nomination form is included inside the
newsletter. The Annual Awards Luncheon will be held at the Seacliff
Inn on Friday, April 25. Please complete the nomination form and
return to the Capitola-Soquel Chamber by February 10. Fax to:
831.475.6530 or mail to: Capitola-Soquel Chamber, 716-G Capitola
Avenue, Capitola CA 95010. Call 831.475.6522 for more
information.
Make your reservation for the Capitola-Soquel Chamber Networking
Lunch on Tuesday, February 11 at 11:30AM at Shadowbrook Restaurant.
Guest speakers will be Andrew Arenson: Owner of Vertical Rail, an
ecommerce marketing company, and Kristin Rohan: SEO and Social
Media at TheRohans.com and SassyAssassin.com. Topic: Growing Your
Business in 2014
Networking Luncheons are a great way to connect with business
people and community members, hear about current issues, enjoy
lunch and be on your way in 90 minutes. Bring plenty of business
cards. Cost is $25 for Capitola-Soquel Chamber members and $30 for
non-members. Seating is limited. Reservations and advance payment
are required. Call the Capitola-Soquel Chamber at 831.475.6522 for
reservations. For more information visit
www.capitolasoquelchamber.com
networking lunCh At ShAdowbrook feb 11Grow Your Business in
2014
The Capitola-Soquel & Aptos Chambers of Commerce host the
annual ‘Business Showcase at the Capitola Mall - Sailing Into
Success’ on Thursday, February 20th from 4:00 - 7:00PM. Join us for
one of the most successful networking and promotional events of the
year, and get to know your local businesses. Admission is free!
Santa Cruz County offers services to meet every need and you’ll
find them all at the Business Showcase! Over 130 exhibitors
featuring drawings, demonstrations, giveaways, networking and fun!
Enjoy the Hospitality Pavilion and sample specialties from great
local restaurants, caterers, and breweries. Exhibitor space
is still available. Call the Capitola-Soquel Chamber at 475-6522
for more information or visit http://capitolasoquelchamber.com
CApitolA-Soquel & AptoS ChAmberS of CommerCe buSineSS
ShowCASe At the CApitolA mAll feb 20
CAPITOLA SOQUEL CHAMBER OF COMMERCE FEBRUARY 20142
board of directors
chamber notes
nancy falcon CHAIR Bargetto WineryJoyce murphyCHAIR-ELECT
Pacific Gallery & Framingchristine mcbroomVICE-CHAIR OF
FINANCEdennis norton SECRETARY Dennis Norton Home Designlynn falcon
IMMEdIATE PAST CHAIR Comerica Bankpascal anastasi, esq.Anastasi
Lawandrew arensonEquity Marketing solutionsmatt arthurCapitola
Beach Co.gloria behmanBailey Propertiesmark gonzalezCapitola Police
Departmentmary Jo mannsanta Cruz sentinelkaty michelsonAAA
insurance CapitolaJesse nickellBarry swenson Buildermichael
terminitriad Electrickelly thomasonBay Federal Credit Union
telephone/fax: 475.6522 / 475.6530chamber address: 716-G
Capitola Avenue (in the Plum Gardens Center) on the web:
capitolasoquelchamber.come-mail: [email protected]
Staff: (Left to Right) Carrie Arnone, Membership Services
DirectorToni Castro, CEO Jeanne Pifferini, Receptionist
2014 capitola soquel chamber of commerceCapitola Soquel Chamber
Newsletter designed by Pacific Publishing 831.462.5700
member news
the buSineSS of Art SeminAr SerieS - From Passion to
ProFitaBilitY
begoniA feStivAl ‘Call to artists’
you CAn ChAnge the life 2014 Spring trAvel fAir At AAA
CApitolA
An innovative collaboration has been formed to assist artists in
Santa Cruz County. Cabrillo College’s division of Visual and
Performing Arts (VAPA), Cabrillo Extension, the Small Business
development Center and the Business & Entrepreneurship Center
have partnered with the Arts Council of Santa Cruz County to offer
a series of seminars to help artists start, manage, and grow
their
businesses. Classes offered: The Business of Art 101; Get Your
Art Out There! Solid Marketing Principles; and Leveraging Social
Media for Your Art. For more information, and to register online
visit: www.cabrillo.edu/services/extension/bus_arts.html
The Capitola Begonia Festival Committee is very excited to
invite all local artists to submit a piece of art to serve as the
official poster for the 62nd Annual Capitola Begonia Festival 2014.
According to Kim Hogan, a former selected artist, “This is an
experience of a lifetime I would wish for all fellow artists in our
community.”This year’s theme is “Begonias on Broadway”. The artwork
does not necessarily have to include the theme, although selection
traditionally does favor it. A list of all past themes and posters
can be found on the website at www.begoniafestival.com.The finished
poster will measure 18” by 24” and both vertical and horizontal
images will be considered. All mediums will be
accepted. Graphics for the poster will be completed by the
Begonia Festival Committee.delivery of submissions will be accepted
the week of March 31 through April 5, 2014. For additional
questions about submissions and delivery details, contact Kim
Hogan
a t 831.566.3655 or email: [email protected]
There are many children in the foster care system, children who
have been removed from their homes because of abuse or neglect. You
can change the life of one of these children by becoming a
volunteer Advocate with CASA.Today, there are children on CASA’s
waiting list that desperately need an Advocate. You can be the
difference in these children’s lives. To see how an Advocate
changes lives, visit:
http://www.youtube.com/watch?v=8kdpeloe6JE&feature=youtu.be.CASA
volunteer Advocates are everyday people, trained by CASA, who
advocate for the safety and best interest of children who have been
removed from their homes. Training is provided; no special
background or education is required to become a CASA volunteer.
CASA Advocates change lives – one child at a time. For more
information, please call CASA’s Outreach Coordinator Cita Rasul at
(831) 761-2956, ext. 102 or sign up for an information session at
www.tinyurl.com/CASAorientation
Testimonials:“I became an Advocate to give hope to these
children who need it the most.”-CASA volunteer Advocate for a
10-year old boy.
“Knowing I had the support of people like my Advocate gave me
confidence and strength.” -CASA youth, now at San Francisco State
University.Please call today.
AAA Capitola is hosting our 2014 Spring Travel Fair, a special
event with representatives from many of our preferred travel
partners. Come join the fun on Wednesday, March 5, 2014, from 5:30
– 7:30 pm, to start dreaming and explore exciting options! We’ll
have experts on site who specialize in cruises, escorted tours, and
independent travel. Whether you are looking for a short getaway, a
break from it all, or a new adventure we will find just the right
vacation for you! Plus, there will be loads of great door prizes,
including a chance to win up to $200 towards your trip! Questions
or want to RSVP? Contact Kristine Kofler at (831) 824-9130 or
[email protected]. Non-members welcome! Check out the flyer
inside for more details. You won’t want to miss out on this
signature event!
www.Facebook.com/ CapitolaSoquelChamber
new for 2014 eduCAtionAl workShopS to help grow your
buSineSS
how to uSe video to promote your buSineSStueSdAy, februAry 11,
5:30 – 7pm
Are you uSing the right SoCiAl mediA ChAnnelS to grow your
buSineSS?thurSdAy, februAry 13, 5:30 – 7pm
We begin 2014 with a variety of hands-on, educational workshops
to help business owners drive traffic to their websites and create
an online presence. Your online presence is your virtual
storefront, via website and social media. You must be open for
business, engaged with your online community and care about your
visitors. You must also be easy to find, contact and communicate
with if you are to survive online.Fortunately, with the right
tools, maintaining an online presence and creating an engaging
experience has become easier to do. With these workshops,
businesses and professionals will learn simple steps to improve how
they are found and perceived, with the goal of acquiring more
customers, visibility and increasing the ever important bottom
line.Cost for each workshop is $20 for Capitola-Soquel Chamber
members; $25 nonmembers. Seating is limited and ad-vance
registration is recommended. Register online at
http://www.capitolachamber.com/events/ or call the chamber at
831.475.6522.
A compelling video engages potential customers, improves search
engine rankings, and increases online visibility. With YouTube
being the world’s second largest search engine next to Google, the
power of video is undeniable. Ready to jump into the video age with
your business, but not sure how? Register for ‘Business Video in
the YouTube Age – How to Use Video to Promote Your Brand’ led by
instructor Michael Cestaro of Vertical Rail. This workshop is
suited for all business owners, professionals, marketers and
consultants.
do you feel like you are channel surfing and not riding the
perfect wave to growing your business? This workshop will help you
decide how and why you are using social media. You’ll find out
which specific channels are right for helping your particular
business grow. This is an introduction to the top social media
channels and the benefits of each.This will be the first in a
series of social media workshops on this topic. Subsequent
workshops will dive deeper into each social media channel (one at a
time) for those who really want to know the ins and outs, and ask
questions / troubleshoot problems. You will also learn when and why
to add another social media channel.Why Attend? To find your
current and potential customers and build a more loyal community.
Strong, trusting relation-ships equal more business and referrals.
You will leave this workshop with tips and ideas (3 for each social
media channel) so you can begin posting and using immediately.How
will this help to grow your business? You will learn how to connect
and reach out to more of your community. You’ll be part of their
conversations and help move people closer to doing business with
you. You’ll be seen as authentic and trustworthy. People like to do
business with those they like and trust.Instructor: Kristin Rohan
has 20 years of Marketing, Sales & Media experience in Silicon
Valley, Sydney AUS and Los Angeles - the last 8+ in SEO &
Social Media. She is passionate about helping people &
practices a strategic and simple approach to getting businesses to
grow and improve online. She LOVES Capitola, is an active member of
the Capitola-Soquel Chamber, the Santa Cruz Chamber and Soroptimist
International of Capitola by the Sea.
As more and more shoppers have turned to the convenience and
accessibility of online shopping, e-commerce is es-sential to
running a successful business. Instructors Michael Mrozowski and
Lexi Bradley from Vertical Rail will lead this workshop ideal for
all small business owners, retailers, e-tailers, marketing
professionals and consultants that want to learn the fundamentals
of e-commerce marketing.
Soquel high knightS of the SquAre StAge preSent:‘an aBsolute
turkeY’ by george feydeAuFriday, Feb 7 and Saturday, Feb 8 at
7:30PM, Sunday, Feb 9 at 3:00PMSoquel High School Multi Purpose
RoomGeneral Admission: $12, ASB/Senior Citizen: $10Call 429-3909
x158 for more information
The Story: Paris, 1915 - Three couples have accidentally been
booked into the same hotel room, all with plenty to hide. Georges
Feydeau’s elegantly complex play gets new life in this smart,
seamless, and acutely funny translation by Peter Hall and Nicki
Frei. All of Feydeu’s dramatic tricks come out to play as his
characters are pulled back and forth through an elaborate plot
before spinning into a surrealistic climax of complications.As the
characters are pulled back and forth by an escalating series of
complications, the sharp, natty, decorously vapid dialogue comes to
life fast, elegant, and sassy, like a collection of cut-throat
razors dancing the cancan.
how to expAnd your buSineSS’S e-CommerCe mArketing SuCCeSS -
tueSdAy, februAry 18, 5:30 – 7pm
member news
bArgetto muSiC in the CellArSEnjoy music on Friday evenings in
February and March from 6 – 8pm in the Historic Cellars at Bargetto
Winery. No reservations required and no cover charge. Wine by the
glass and food will be available for purchase. Be sure to dress
warmly! 3535 N. Main St, Soquel. 831.475.2258, ext 10. More info at
www.bargetto.com *Stop by Art Inspired for a Holiday Open House on
Nov 21 from 5 – 7PM.
UnChained, Inc. fosters empathy and respect in at-risk youth
through animal advocacy and is dedicated to helping save the lives
of shelter dogs and shape the lives of at-risk youth through our
Canines Teaching Compassion program. The youth learn how to teach
shelter dogs basic skills, good manners and socialization through
positive reinforcement. Using the method of Clicker Training, the
youth learn patience, responsibility and respect for themselves and
others, while helping to increase the chances of adoption for the
dogs. When the kids see the effects
of change they have on the dogs, by giving them a second chance
at life, they begin to take the risk in believing they can do the
same for themselves. Everyone wins when the kids and canines work
together towards a better
[email protected]. Box 441,
Soquel Ca. 95073
unChAined, inC.welcome new members
