Cairn India Hikes Its Social Presence Inspite of Being An Oil & Gas Company

By Group 2

Introduction

• Cairn India is one of the fastest growing energy companies in the world, as per plats 2012, 2013 & BW 2014.

• It is an independent oil and gas exploration and production companies in India with a market capitalization of 10 Billion ~US$.

• It operates close to ~30 per cent of India’s domestic crude oil production.

• Cairn India has been operating close to two decades, playing an active role in developing India’s Oil & Gas resources.

• By far, Cairn India has opened 4 frontier basins with over 40 discoveries, 31 in Rajasthan alone including India’s biggest on land discovery in Rajasthan.

• Cairn India has a portfolio of 9 blocks – one block in Rajasthan, which contains multiple assets, two on the west coast and four on the east coast of India and one each in Sri Lanka and South Africa.

Objectives

1. How to take the bucket full of information to the masses and make it interesting enough so that it can be consumed by everyone.

2. Establish a pull from the audience and sustain a strong engagement rate across Cairn India’s social media platforms.

Execution

Phase I:• It initiated

a #DidYouKnow series across Facebook & Twitter

• An idea to showcase Cairn India’s story with interesting visuals.

• It visually attracted people and mentioned the key milestones, achievements, practices and technology of the company.

Phase II:• Communicated its CSR

initiatives to the masses.

• Showcased its initiatives across social platforms with visuals, which helped in grabbing eye balls.

Phase III:• Cairn India started a

dedicated series showcasing the measures it has taken towards employee welfare.

• The series was started with hash tag #EmployeeWelfare

Result• #DidYouKnow series was able to attain more than 1,45, 000 reach

on Facebook & Twitter in a span of 60 days• This gave Cairn India the opportunity to engage with noticeably a

large number of audiences across platforms. A number of people started to express their interest towards working or getting associated with Cairn India.

• It has also helped in educating and spreading awareness about various Cairn India led initiatives.

• The Success Statistics:Cairn India joined Facebook in April 2014 – by far more than 25,000 followers have come on board.Cairn India’s LinkedIn has crossed 40,000 followers.