Caileen Farrell

The Largest Confectionery and Snack Trade Show in the Americas!

What: The NCA All Candy Expo-the 12th annual expo Purpose: represent all of the distribution and trade

channels in the confectionery and snack industry in ONE location.

Promoted to be the largest confectionery and snack trade show in the Americas

Introduces the newest products and trends in the industryWho: Industry professionals

buyers/buying teams, merchandisers, category managers, operations managers, store owners, importers, exporters, suppliers and brokers

The Largest Confectionery and Snack Trade Show in the Americas!

Where: The McCormick Place Chicago, Illinois McCormick Place renown facility that provides optimal

accommodations for mega trade showsWhen: May 19-21st, 2009

Timing is ideal for attendees: mid-week, day hoursWhy: The largest confectionery and snack trade

show in the Americas The only show in the U.S. representing all the major

distribution and trade channels in the confectionery and snack industry

Stay informed of the latest trends in the industry and be one of the first to see thousands of new products before they hit store shelves!

5 P’s: Product

The All Candy Expo Product Expo itself-sold to industry professionals in

the confectionery, snack, and cookie industry All about candy and snacks

candy is always something to be excited about. Value: informs attendees of the latest trends in the

field Educational value: learn ways to increase productivity

and maximize profits in the industry

5 P’s: Price

Registration fee varies depending on role as an attendee. Attendees receive 3 full days of access to the expo

500 exhibitor booths, 12,000 confectionary and snack professionals, 4 featured showcases displaying the latest products, trends, and merchandising solutions in the field.

9 complimentary educational sessions featuring industry experts.

Register before April 3rd: discounted early bird rates

NCA members have discounted rates

Registration before April 3rd

Registration after April 3rd

Buyer- $75 Broker - NCA Member (5

complimentary per company)-$75

Broker - Non-Member- $300 Exhibitor (5 complimentary

per 100 sq. ft.) - $30 Supplier -NCA Member (5

complimentary per company) - $75

Supplier - Non-Member $300 Spouse/Significant Other (non-

company personnel) -$75

Buyer -$35 Broker - NCA Member (5

complimentary per company) -$35

Broker - Non-Member -$250 Exhibitor (5 complimentary per

100 sq. ft.)- $20 Supplier-NCA Member (5

complimentary per company)-$35

Supplier - Non-Member- $250 Spouse/Significant Other (non-

company personnel)-$35

5 P’s: Price

McCormick Place Chicago, IL: 12 years central location, surrounding attractions Partnered with over 18 hotels

Complimentary bus shuttle transportation airport shuttle to O’Hare and Midway

Airports on Thursday May 22 used to entice attendees to stay for entire expo

Parking:$16/dayExpo has partnered with the Chicago

CVB link called “All About Chicago”

5 P’s: Place

5 P’s: Public Relations

Website has section pertaining to PR “Press Room” -posts both the 2008 and 2009 press

releases for the exposition Lists contact information for those requesting more

information on media coverage of the Expo. Lists and shows all 500 exhibitors’ press release, booth

number, and contact information

Exhibitor's Press Releases

5 P’s: Positioning

Only confectionery and snack trade show in the U.S. largest represents $150 billion of worldwide buying power in

the confectionery, snack and cookie categoriesOpportunity to network with other buyersPositions industry successful in current

economyUnder 1 roof, attendees receive access to the

most manufacturers and products in the industry

History

NCA hosts annual trade show for brokers, buyers, manufacturers and others: 12th year

June 10, 1997 : NCA hosted the first All Candy Expo win-win situation for confectionery manufacturers and

buyers. Designed to provide buyers and manufacturers with a

centrally located, expo for everything they need to know about candy.

Graphs about confection and snack sales throughout the years

Keynote Speakers

Keynote Speakers

2 Events

General session: 8am on the opening day: 5/19 Focused on New Item Trends in the

Industry Features keynote speaker: Joan Steuer Panelists at the session review new

items at the 2009 Expo and reviews trends identified by NCA

NCA Industry Awards Breakfast: 7am-8:45 am on closing day: 5/21 Reception for all attendees Honors those who have received

awards in the industry Features keynote speaker: Harry

Balzer

Schedule

Tuesday, May 19th: 7am: registration begins 8-2:45pm: Education sessions 9am-5pm: Expo open

Wednesday, May 20th

7am: registration begins 8-2:45pm: Education sessions 9am-5pm: Expo open

Thursday, May 21st

7am: Registration 7-8:45am: NCA Industry Awards Breakfast & The Future of Snacking 9am-2pm: Expo open

Education Sessions Schedule

Sponsorships

Tiered: Platinum Level: sponsor $11,000 or more

Cadbury, Ferrara Pan Candy Co., Hershey, Jelly Belly, MARSand Wm. Wrigley Jr. Co.

Gold Level: sponsor $6,000 Ferrero USA Inc., Pearson Candy Co.

Silver Level: sponsor $3,000 American Licorice Co., Pop Rocks, Inc., Sweet Candy Co.,

Bronze Level: sponsor $2,000 Haribo of America, Inc., and The Warrell Corp.

Booster level: sponsor $ 500 - $1,000

Sponsorships

Registration Options

Online registration Different registration depending on role of attendee Powered by ‘CompuSystems.” Check job function, select all the products interested

in viewing at the expo, and select which educational sessions wish to attend

Processes credit card payments onlineOption online to download registration form

Fill out by hand, mail in with money order

Housing Info

Press Kit

Venue Press Release Keynote Speakers Specialty Advertising Items Invitation Brochure

Specialty Advertising Items

Small Item Small tin of mints one color imprint on

lid (logo) Set up charge $50.00 $0.45 for 2,500 tins 12,000 needed

Item for VIP’s/ conference organizers Nice chocolate gift box 12 milk and dark solid chocolate Custom imprinted centerpiece All

Candy Expo Need 100 -$16.06 a box with a $95.00 set

up fee.

Direct Mail Sticker

2” x 3” rectangular sticker- on white gloss sticker

$131.50 for 10,000 +

Advertising Options

Advertising Options

Event program book “Planner” – 60 pages Full page ads-$750 Half page ads-$400 Quarter page ads-$250

Associations’ newsletter NCA’s website has a daily

newsletter -Smart Brief Many options for choosing how to

place an ad: The Leader board The News Section sponsorship Buzz Text Advertisements

All Candy Expo:

WIKISPACE

Post-Event SurveySneak peek at 2009 expoMerchandising SolutionsExhibitor Prospectus

QUESTIONS? Thank you!

See you next year at the All

Candy Expo!

June 8th -10th 2010:

McCormick Place,

Chicago