MemorandumTo: Caffeinated Press, John Winkelman

From: Lori Conerly

Date: December 9, 2015

Subject: Caffeinated Press Media Kit

During our first encounter, Caffeinated Press expressed interest in increasing awareness of the organization throughout the West Michigan area. Caffeinated Press is in need of an efficient media kit that will allow the company to reach all appropriate audiences and spread the word about its efforts towards cultivating creative, innovative writers. This media kit revolves around Caffeinated Press’s main objective to get the company’s name, services, and purpose out to the public. Included you will find a news release, tip sheet, fact sheet, pitch letter, and contact list.

The included news release revolves around the idea of Caffeinated Press as an independent publisher focused on finding and publishing talented writers and artists from the West Michigan area specifically. In order to appeal to the West Michigan focus, much emphasis has been put on the company’s geographic focus. The news release also provides information regarding the services that the company offers to its customers or authors, along with what type of publications the company produces and the audiences it appeals to.

The tip sheet includes story suggestions for media outlets to use regarding Caffeinated Press. Story suggestion topic areas revolve around the company’s publications, upcoming events, and the general purpose of Caffeinated Press. The fact sheet gives all key concepts and ideas about Caffeinated Press that will serve relevant to the public. This provides the media with all information needed to grasp a true understanding of Caffeinated Press, and what exactly the company does. The pitch letter has been targeted to the business editor of the Grand Rapids Press. It provides prominent information about Caffeinated Press, and signifies why the company is beneficial to the West Michigan community.

The included contact list suggests all media contacts that will be beneficial for Caffeinated Press to reach out to for media coverage. All contacts listed have relation to the market that Caffeinated Press sits within, and mention within media outlets provided in the suggested contact list will prove useful in reaching the company’s designated audiences.

This media kit has been developed to advance Caffeinated Press, and all material should be used in such way.

Attachments: news release, tip sheet, fact sheet, pitch letter, and contact list