CADIC Project Overview

Cross-Organizational Assessment and Development of Intellectual Capital

Kick-Off Meeting21st September 2010, Brussels

Scientific CoordinatorProf. Dr.-Ing. Kai MertinsMarkus WillCornelia MeyerDivision Corporate Management Fraunhofer IPK

The CADIC Project

CADIC Cross-Organisational Assessment and Development of Intellectual Capital

Duration 01.07.2010 to 31.12.2012

Consortium SME-AGs CEA-PME (Project Coordinator)Aegean Technopolis (Greece)ANPME (Portugal)CECOT (Spain)Confindustria Vibo Valentia (Italy)Intellectual Assets Center (UK)

SMEs Green Shelter (Greece)J&J Teixeira (Portugal)Just-B./Sitekit (UK)Metalsud (Italy)SIDASA (Spain)

RTD partners Fraunhofer IPK (Scientific Coordinator)London School of Economics (LSE)Universitat Politécnica de Catalunya (UPC)Università della Calabria (UC)

Competition on productivity and cost efficiency is rather short-term oriented than innovation in strong cooperation

For European companies,

Knowledge driven innovation becomes more important than cost leadership

For European companies,

Knowledge driven innovation becomes more important than cost leadership

Competitiveness of European SMEs

Cluster 1 Cluster n

Cluster Roles and Cluster Core Activities

CatalystSME

CM

CM = Cluster Relation Manager

ClusterMember

ClusterMember Cluster

Aspirant

SMEExplorer

To be established

Orientation

SME Network

ClusterFoundingMember Cluster

FoundingMember

ClusterFoundingMember

CatalystSME

Initiation

Collaborat

ion

Orientation

Orientation

Cluster 1•Strategy: Cluster Goals•Business Model: Cluster Results, Processes, Member Value•Resources: Cluster‘s Human, Structural, Relational Capital

Intellectual Capital on Company and Cluster Level

Company A•Strategy: Long-term Goals•Business Model: Products, Processes, Customer Value

•Resources: Human, Structural, Relational Capital

Company B Company C

…Co

mp

an

y L

ev

elC

lust

er L

eve

l

Success factors for achieving company strategy

Success factors for effective cooperation

Comparison(Benchmarking)

Com

pany

’sR

equi

rem

ents

Coo

pera

tion

Req

uire

men

ts

Negotiation(Facilitation)

The CADIC Mission

The CADIC RTD partners will take the individual requirements of five pilot companies engaging in clusters and networks…

…to build up a demand-driven support system combining tailor-made online-services, innovative tools and offline services…

…in order to facilitate topic-centered and problem-oriented cluster building, enhancement, development and learning…

…for the benefit of the single company and the respective cluster.

Development Objectives

CADIC Project Results as a Holistic Cluster Facilitation System

Research Objectives• Create an innovative, facilitatory and safe cooperative communication environment• Enhance IC flows and IC flow-management • Overcome “co-petition anxiety”• Ensure comparability of individual IC assessments

CADIC IC-Benchmarking

Methodological and technical basis for comparison of IC

configurations between companies/clusters

CADIC Web Platform & online services

Methodological and technical online infrastructure to facilitate and enhance interaction in clusters

CADIC offline services

Methodological and technical infrastructure for effective and

efficient offline IC-Flow between the collaborating

partners

CADIC Framework

Methodological support for cluster enabling, facilitation/

moderation and enhancement

(CADIC Guideline)

CADICs Cluster Facilitation Approach

Cluster 1 Cluster n

CADIC SME Network

Cluster Facilitation Team

Individual support according to cluster members’ demand (core activity)

Customized set of tools and services according to cluster members’ demand

CADIC Framework

CADIC IC-Benchmarking CADIC Web Platform & online services

CADIC offline services

CMCM

CADIC Result: Cluster Support Services in a Modular Toolbox

CADIC Support Services(online & offline)

bundled according to cluster members‘ demand:

Orientation Servicese.g. member matching, integrate new

members, align benefits, cluster diagnosis, web tools for start interaction etc.

Initiation Servicese.g. matching founder members, founding events, templates for rules of interaction,

marketing etc.

Collaboration Servicese.g. Web 2.0 workspaces, moderate IC flow

events (Knowledge & Best Practice Transfer), project management services etc.

CADIC Framework(Guideline/Tools for Cluster Facilitator)

CA

DIC

IC B

ench

markin

g S

ystem

CA

DIC

Web

Platfo

rm &

O

nlin

e Services R

esou

rces Base

CA

DIC

Offlin

e Su

pp

ort S

ervices(M

anu

als, Tem

plates, C

hecklists)

What are CADIC‘s Benefits for the Single Company (SME)?• Find suitable partners for setting up non-

competitive clusters or peer groups and start well-aimed knowledge transfer

• Enhance existing clusters by getting just the support that is needed

• Discuss specific questions on Intellectual Capital with suitable partners who have the same question or the right answers

• Find solutions for specific challenges concerning the management of intangible resources by systematic best practice transfer

• Make participation in clusters more efficient and beneficiary for the individual cluster member

• Have staff trained to run a cluster professionally

Increase your return on

any cluster membership!

What are CADIC‘s Benefits for Business Associations (SME-AG)?

• Enhance existing service portfolio for members by additional services for matching companies and moderating cross-organizational knowledge transfer

• Get access to an integrated system for demand-oriented cluster facilitation with modular online and offline services to fit exactly the needs of the cluster members

• Have staff trained to support and moderate clusters systematically and to be experts in IC management

• Attract new members by offering state-of-the-art services and technologies

• Become part of a European business consortium and gain additional revenues

Professionalize your core

competence of bringing

businesses together!

CADICs Cluster Facilitation Teams in Core Countries

CADIC Cluster in Core Country A

CM

Catalyst SME

Implementation of CADIC Tools and Services in CADIC SME clusters

RTD CountryCoach

ClusterFacilitator(AG-Level)

AdditionalSupport

Expert A

Expert B

Cluster Facilitation Team

per core country

CADIC Project Structure

Country

CADIC

System

Spain Greece Italy Portugal UK

SME-AGs CECOTAegean

Technopolis

Confindustria

Vibo

Valentia

ANPMEIntellectual

Assets Centre (IAC)

Cluster Facilitator CF Spain CF Greece CF Italy CF Portugal CF UK

RTD Country Coach UPC LSE UC IPK/ UPC LSE

Cluster Management Framework

UPC/ UC

Online Platform & Services

LSE

IC Benchmarking System

IPK

CE

A-P

ME

(AG

)F

raun

ho

fer IPK

(RT

D)

SME

Cluster

Co

ord

inatio

n

Cluster Facilitation Teams per country

SME

Cluster

SME

Cluster

SME

Cluster

SME

Cluster

Phase I Phase II Phase III

1 CADIC Framework1.1 Analyse international

cluster management, IC & Benchmark approaches

1.2 Conceptualise European CADIC framework for SMEs

Researc

h &

D

evelo

pm

en

tD

em

on

str

ati

on

Tra

inin

g &

Dis

sem

inati

on

4 CADIC Services & Tools

4.1 Develop IC-Benchmarking system

4.2 Develop CADIC Web platform

4.3 Develop CADIC offline support services

7 CADIC System7.1 Finalise IC-

Benchmarking system7.2 Enhance CADIC Web

platform7.3 Finalise CADIC offline

support services

8 Multiplication8.1 Disseminate project

results and customize methodology to SME-AGs

8.2 Support national marketing in core countries and EU

Run CADIC System Implement CADIC in EU

countries and expand CADIC clusters to more than 1.000 SMEs in Europe (after the funding phase)

CADIC Consortium Management Coordinate project consortium, assess progress & report phase I+II results, evaluate project & report results to EU

commission

CADIC Workplan & Main Work Packages

2 1st Level Dissemination

2.1 Distribute CADIC framework in core countries

2.2 Train Cluster Facilitator (AG-level) and Cluster Relation Manger (SME-level) in core countries

5 2nd Level Dissemination

5.1 Distribute CADIC services & tools in core countries

5.2 Advanced training in core countries (SME and AG-level)

3 1st Level Demonstration

3.1 Test Framework in Cluster

3.2 Evaluate 1st level implementation in core countries

6 2nd Level Demonstration

6.1 Test CADIC services & tools in cluster

6.2 Evaluate 2nd level implementation in core countries

CADIC: Work Plan & Timetable

WP9 Project Management

Research & Development

Training

Demonstration (Country Level)

Q3 Q4 Q1 Q2

2012

Q3 Q4 Q1

WP1CADIC Framework

WP21st level Trainin

g

WP31st Level

Demonstration

WP62nd Level

Demonstration

WP7CADIC System

Q2 Q3

WP8 Multiplication

Q4

WP4CADIC Services & Tools

Phase I

WP52nd level Trainin

g

2010 2011

Phase II Phase III

CADIC Project Overview

Thank you for your attention!

Scientific CoordinatorProf. Dr.-Ing. Kai Mertins

Markus Will

Cornelia Meyer

Division Corporate Management

Fraunhofer IPK