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Many of us know the value of our work in the community, and investors and supporters think they know the value of our work in the community. Having an established method to collect and assess data that measures this value is a powerful tool. Participants will learn to anticipate which types of data they should collect, how to collect and assess it, and how to use it to improve productivity and show off their accomplishments.
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Success Measures: Transforming Outcome Evaluation
Presentation to the National Rural Housing ConferenceDecember 6, 2012Nancy Kopf, Senior Manager, Success Measures Evaluation [email protected]
Success Measures is. . . Success Measures is. . . Participatory outcome evaluation
approach
Data collection tools measuring range of outcomes
Web-based data system
Training and TA program
Let’s change the conversation!Let’s change the conversation!
What are some ways you can think about, talk about, and implement data collection that creates value for your organization?
What are some practical ways you can begin to create value from information?
Evaluation is in your interest!Evaluation is in your interest!
Capitalize on the information you already collect—quality is critical.
Data that you collect should be useful for your organization and for engaging funders.
Determine how you are going to use data before you start collecting.
Think about how to communicate your value to different types of audiences.
Outputs/Production/Performance Outputs/Production/Performance MeasurementMeasurementWhat you doHow you spend your fundingTypes of people you are servingParticipation rates for programs
Success Measures is Outcome Success Measures is Outcome EvaluationEvaluationOutcomes are the benefits that occur as a result
of our work.Outcomes can be changes in:
Attitudes or valuesKnowledgeSkillBehaviorConditionsPolicies, laws, regulations, practices
OutcomesOutcomes
Programs can have outcomes for Individuals Groups of people/families Communities Organizations
Categories of Change in Our WorkCategories of Change in Our WorkChange in physical conditions
Observations of buildings, infrastructure, public spaces
Change in quality of life for individuals and the community Surveying residents who live in your properties,
broader community Key informant interviews
Economic impact Calculation tools
UseUse
To identify where to focus resourcesTo demonstrate accomplishmentsTo look at “spillover” effect
Samples from Community SurveySamples from Community Survey
Success Measures at NeighborWorks America
A sample of data from the Wells Fargo evaluation effort.
¿Cree usted que los siguientes son los problemas de su comunidad?
Do you think the following are issues in the community?
0% 10% 20% 30% 40% 50% 60% 70%
Dumping
Gatos callejeros / perros-Stray Cats/Dogs
Iluminación de las calles - Street Lighting
Vandalismo - Vandalism
Las drogas - Drugs
Basura - Trash
Graffiti
Tráfico/exceso de velocidad-Traffic/Speeding
Is there Confidence in the Community’s Future?
Calculation: Local Economic Impact Calculation: Local Economic Impact of New Construction/Renovationof New Construction/RenovationWhat does the tool do? Estimates the total economic impact of a housing project as each dollar spent on
construction or rehabilitation flows through the local economy
How does it work? Uses mathematical calculations to trace the original investment through the
purchase of goods and services by the developer, construction workers, residents and the local government
Why use the tool? Demonstrate the benefits of community development efforts in housing projects
to the locality and society
Where did the tool’s framework and multiplier come from?
National Association of Homebuilders Multipliers used are from economic modeling done in 2002 Numbers were re-validated in 2008
20 of 16
20 of 16
In 2007, within Randolph County, we built 10 units serving households with an average income of just over $11,000 each. Click each module to view the results.
Through the construction of those 10 units we:Contributed $790,000 to the local economySupported $430,000 in local business wagesGenerated $62,148 in local government taxes and fees paid.
Exple
Module A Module B Module C
21 of 16
21 of 16
In 2007, within Randolph County, we built 10 units serving households with an average income of just over $11,000 each. Click each module to view the results.
The local government received more than $4000 in fees from the home sales transaction and sales generated $12,877 in local income to businesses.
Example
Module A Module B Module C
22 of 16
22 of 16
In 2007, within Randolph County, we built 10 units serving households with an average income of just over $11,000 each. Click each module to view the results.
In their first year as homeowners, it is estimated these 10 low-income households generated income to the local economy of more than $11,000.
Example
Module A Module B Module C
Total local business income from construction, sales, and first year…
Ways to Use FindingsWays to Use Findings
Demonstrate the local economic contributions of building or rehabbing affordable housing. – results can be analyzed by council district, ward, congressional district, etc.
Create a compelling case to a local jurisdiction considering new nonprofit development.
Demonstrate economic contribution of low income homeowners to the community.
Disseminate at press events such as groundbreaking ceremonies, in stakeholder communications, and annual reports.
