By Tyler Sinclair and David Baskin

What’s G?•Gatorades’ current brand is catered towards the athlete to quench their thirst before (prime), during (perform), and after athletic play (recover).

•Gatorade has a very loyal consumer base and their brand is held in high regard.

It’s In Them Already..

We’ve chosen these teams to play on the road using the G series sports drink:Marquette (Big East Conference): Sponsored by Jordan, alma mater of Dwayne Wade

University of Texas (Big 12 Conference): Sponsored by Nike; alma mater of Kevin DurantFlorida International University (Sun Belt Conference): Sponsored by Adidas; closest school to Orlando since Dwight Howard

has no college alma mater.

The Challenge

The NBA season becomesmore in doubt with gamesbeing cancelled. We’vedecided to hold a week long of great basketballmatchups in February (builds up tension for March Madness andconference championship week).

The Challenge (cont’d.)Based on the teams we have chosen, matchups were found based on who was already scheduled to play the week of Feb 12. All games are being televised except for the FIU vs. UALR. With that being said, a partnership with ESPN shall be sought to make this game televised to the public.

Game Week: February 12-18Texas @ Oklahoma Feb 14. 2011 7:30 pmFIU @ University of Arkansas Little Rock Feb 16, 2011 7:00pmMarquette @ UConn Feb 18, 2011 11am

Preparing for Battle•Each player from the Gatorade sponsored alma mater (and chosen school), will test out the Gatorade G series the practices prior to their game. Footage of players on in the locker room (as shown in the figure) will be taken for pre-game analytics.

•On each teams benches, all 6 of the teams will be equipped with the Gatorade G2 drink for in game performance, as well as product placement for cameras.

•At the conclusion of each of the 3 games, Gatorade will hold a press conference open to the media to take questions on the game itself, and the experience with the G1 and G3 sports drinks.

Sneakers in basketball are a hot commodity,and with a line of shoes sponsors each player sponsored by Gatorade, we can disrupt the environment by each player from the road teamwear the signature line shoe of its pro.

It’s Gotta Be The Shoes!

To make this possible, partnerships must bemade with Jordan Brand, Adidas, and Nike;despite the schools already being sponsored by their respective sponsor, we would have toensure that each players shoe size was accommodated for.

#G4FANS

Just about everyone that attends collegiate sports plays basketball, is a fan, and or knows somebody currently playing. With this being the case, to promote awareness for the G1 and G3 sports drinks, fans that enter the game can receive a sample of G1 and upon departure they can receive a sample G3.

The most popular Gatorade flavors are the Lemon Lime flavor, and the Fruit Punch flavor. By appealing to the fans taste, it would be easier to get them to rant and rave about how great the product is to consumers.