BUSINESS PLAN

NAIL BAR«MARY ALICE»

By Tretyakova Anastasia

This type of business allows you to get a steady income based on the natural

desire of women look beautiful.

COMPETITORS 

Our advantage is in a variety of nail services, you don’t have to have an appointment, and we have a lot of masters.

«SWOT-ANALYSIS»Strengths Weaknesses

good location with lots of potential customers

high skilled workers

regular supplier of materials

original services

prompt service

comfortable waitingmultiple masters

in stock only quick service

not its  website

new species

Opportunities Threats Diversification

increase in the number of masters

increase the number of loyal customers by increasing service

improvement of the advertising company

increase in market share from competitors

decrease in the price of services from competitors

the emergence of new competitors

loss of customer

decline in demand due to the crisis

TARGET SEGMENT -"Stylish girls" at the

age of 16 to 30 years. -Businesswomen -Workers from offices

and shopping centers, nearby as well as people living next to our place.

-Mothers who have young children. Children's room is in the shopping center.

-Random visitors. -Loyal customers.

PRODUKT & PRICE & PROMOTION

quality services fastest service comfort

price available for every woman

Distribution of flyers in a shopping center

Poster at the entrance to the hall

MENU

European manicure

20 m 200 rub

Hot manicure 23 m 250rub

Nail polish application

15 min 100-150 rub

Desing 5-25 min 25-250 rub

French nails 25 min 200 rub

Cover gel-polish 26 min 200 rub

Nail with the magnet

15 min 150 rub

     

Haircut bangs

13 min 60 rub

Hair straightening

5-15 min 50-120 rub

Braiding braid

10-25 min 100-250 rub

PLACE The biggest

shopping center in our town

S=3777 m2

Parking for 308 cars

Opening in 2014

EXCLUSIVE OFFER ! a new trend in nail

design the first in our town

PHOTO PRINTING ON THE NAILS

15 min-250 rub

ORGANIZATION OF WORK 10.00-21.00 Working 77 hours per week Our staff work 2 shifts There have to be 6 people in

the barspecialist number wageBasic nail technicians

6 20 000 rub

Nail technician to work the printer

2 15 000 rub

Hairdressers 2 15 000 rub

administrator 2 13 000 rub

FINANCE

bank loan of 1 million rubles

Nail-bar (+chairs ,delivery

, showcases)

1 250 000 rub

work-table 1 20 500

the reception desk

1 24 000

table hairdressers

1 20 500

settee 2 8598

coffee table 2 1998

mirror 1 699

printer 1 58 700

Materials for the repair of premises

different 18 000

coffee machine 1 22 000

crockery for coffee

12 1 336

coffee and tea 6 1 200

for manicure many 50 000

cellphone 1 899   business

registration1 4500

Promosion+print samples

1 30 000

sign with the name of

1 46 000 rub

    558 930 rub

fixed costs wage 206 000 rub Remittances to the pension fund:

61800 rub Rent 26041 rub (S=25 m2) phone 200 rub Interest 50 000 rub344 041 rub specialis

tt Custo

mer capacity

Cost/customer

Selling price

Contribution margin

Basic nail technicians

25 min

26 611 52 rub 230 rub

178 rub

printer 15 min

14 784 18 rub 250 rub

232 rub

hairdressers

16 min

13 860 5 rub 103 rub

98 rub

    55 255      Total Fixed Coast= 344 041 × 12 + 558 930 =4 687 422 rub Breakeven=4687 422 / 170=27 573 customer/ yearCapacity filled =27 573/55 255=49 %

«PEST-ANALYSIS»Political Economic

- changes in legislation in the field of taxation and licensing

- state control of business

- inflation

 

Social technologial

- social values

- demographic factors

- the level of individual income

- Innovations

THANK YOU FOR YOUR ATTENTION