Embed Size (px)
DESCRIPTION
International Travel to the U.S.: Trends, Forecast and Tourism Export Promotion Programs and Services. Receptive Services Association of America, March 2012. Anastasia Xenias, PhD Senior International Trade Specialist and Global Travel & Tourism Team Leader U.S. Commercial Service - PowerPoint PPT Presentation
Citation preview
International Travel to the U.S.:Trends, Forecast and Tourism Export Promotion Programs and Services
Anastasia Xenias, PhDSenior International Trade Specialist and Global Travel & Tourism Team LeaderU.S. Commercial ServiceInternational Trade AdministrationU.S. Department of Commerce
Receptive Services Association of America, March 2012
“We Can’t Wait”
• “Every year, tens of millions of tourists from all over the world come and visit America. And the more folks who visit America, the more Americans we get back to work. We need to help businesses all across the country grow and create jobs; compete and win. That’s how we’re going to rebuild an economy where hard work pays off, where responsibility is rewarded, and where anyone can make it if they try,”
– President Obama January 19, 2012
• Executive Order: increase nonimmigrant visa processing capacity in China and Brazil by 40% in 2012; 80% of nonimmigrant visa applicants are interviewed within 3 weeks; increase efforts to expand the Visa Waiver Program and travel by nationals of Visa Waiver Program participants
Beyond the Travel Promotion Act (March 2010)…National Export Initiative (March 2010)
• Goal: Double exports over the next 5 years
• Creates Export Promotion Cabinet
• Focuses on three key areas:– 1. Expanding trade advocacy– 2. Improving access to credit
for small and medium-sized businesses
– 3. Continuing enforcement of international trade laws
Target Industry Sectors
Healthcare / Medical DevicesInfrastructureDefenseEnvironmental / EnergyTechnology IndustriesEducationTravel and Tourism
International Travel & Tourism to the U.S.
• Represents 7% of all exports for the U.S. • Largest services sector export –$134 billion or 25% of
services.• Third-largest merchandise/services export category.• Supported 1.2 million jobs.• International visitation represents 4% of travelers, but 17% of
traveler spending, payroll, employment and taxes.• U.S. leads the world in international visitor receipts (over 10%
of world total)• U.S. is second in world visitor arrivals (over 6% of world total,
second only to France)• U.S. welcomed 63 million international visitors in 2011*• Generated a trade surplus of $38 billion*
Sources: Department of Commerce, Office of Travel & Tourism Industries; Department of Commerce, Bureau of Economic Analysis;
U.S. Department Of CommerceInternational Trade Administration
Office of Travel and Tourism Industries
Washington, D.C.
Commercial Service151 overseas offices in 83 countries
105 U.S. Offices in all 50 states
http://www.tinet.ita/doc/gov
http://www.export.gov/industry/travel
http://trade.gov/cs/
Active Visit USA / Discover America Committees
U.S. Commercial Service
VisitUSA/Discover America Committees
Source:
Year/Year Change of Total Exports (%)January 2011 – January 2012
Total Monthly U.S. Travel and Tourism Exports (Receipts)January 2011 – January 2012 (in millions USD)
Source: Bureau of Economic Analysis
International Travelers to the U.S. by Region % change 2011/2010
Sources: Department of Commerce, Office of Tourism Industries; Department of Commerce, Bureau of Economic Analysis; Statistics Canada; Banco de Mexico.
International Travelers to the U.S. by Key Market total arrivals and % change 2011/2010
What to expect this year
Sources: Department of Commerce, Office of Tourism Industries; Department of Commerce, Bureau of Economic Analysis; Statistics Canada; Banco de Mexico.
Grand Total 84.8 million 51% 84851%Canada 26,432 47%
Mexico 19,742 49%
United Kingdom 4,719 21%
Japan 4,285 47%
Brazil 2,662 198%
China 2,341 346%Germany 2,273 35%Korea 2,105 171% France 1,566 30%Australia 1,288 78%India 1,226 123%
Long-Term Forecast – Top Future Markets
Visitor Arrivals Change
Origin 2015f 15/09
(Ranked by 2015) (000s) (%)
Sources: Department of Commerce, Office of Tourism Industries; Statistics Canada; Banco de Mexico -
Spending ($ billions)
CANADA
JAPAN CHINA U.K. BRAZIL MEXICO INDIA
2015f $23.7 $19.7 $16.1 $13.8 $13.6 $12.0 $8.0
Internet Usage for Travel By Region
REGIONPercentage using internet to gather
INFORMATION
2009 2010
AFRICA 24% 29%
ASIA 39% 42%
CARIBBEAN 28% 34%
CENTRAL AMERICA 23% 32%
EASTERN EUROPE 45% 48%
EUROPE 49% 48%
MIDDLE EAST 37% 41%
OCEANIA 45% 48%
SOUTH AMERICA 31% 32%
WESTERN EUROPE 49% 48%Source: Department of Commerce, Office of Tourism Industries
Internet Usage for Travel (Sample Countries)
COUNTRYPercentage travelers using internet to
gather INFORMATION
2009 2010
BRAZIL 33% 36%
CHINA 32% 32%
UNITED KINGDOM 48% 48%
JAPAN 46% 49%
GERMANY 51% 51%
LOWEST USAGE: INDIA 21% 23%
HIGHEST USAGE: RUSSIA 55% 58%
Source: Department of Commerce, Office of Tourism Industries
Internet Usage for Travel
Source: Department of Commerce, Office of Tourism Industries
The Bottom Line
• Partnerships with tour operators still crucial
• Travel to USA back to solid growth mode
– Total growth of 36% from 2010 through 2016;– Highest growth RATES from China (+274%), Brazil (+135%), Russia
(+131%), Australia (94%), Argentina (+70%), and Peru (+67%);
– Largest GROWTH from Canada (+6.7M), Mexico (+2.9M), China (+2.2M), Brazil (1.6M), U.K. (+914K), Australia (+849K), and Korea (+589).
– Travel Promotion Act of 2009.
– This is the Time to Promote Your Travel Product Internationally
Commercial Service Programs for Travel Industry
• Lists of Outbound Tour Operators
• Sales missions• Single Destination
Promotions• Market intelligence
– OTTI data– Commercial Service
market reports• Promotional events
– Catalog shows– Embassy events
• Media Outreach
• FAM Tours
• Delegations to U.S. Travel Shows
– International PowWow
– LaCumbre
– GoWest Summit
• Grants for travel export promotion
– National Tour Association
– U.S. Travel Association
– Capital Region
Global Travel & Tourism Team
Many more… visit www.export.gov/industry/travel
Webinars
• Keep Up with Emerging Markets and Industry Trends via Webinars
• The Global Travel & Tourism Team offers online webinars on key issues facing the travel industry and information on key markets.
• These webinars will feature industry experts and provide you with the opportunity to ask questions. We will be announcing the dates of these webinars, so check back here to register for these events. [standard fee: $50]
• Upcoming: April 3rd International Travel & Tourism Markets Focus on Japan
– Register at www.export.gov/industry/travel
Contact info
Anastasia Xenias, Ph.D.Senior International Trade Specialist and Global Travel & Tourism Team Leader
U.S. Department of CommerceInternational Trade AdministrationU.S. Commercial Service33 Whitehall Street, suite 22ANew York, NY 10004Tel: 212-809-2685Fax: 212-809-2687
Email: [email protected]/industry/travel
thank you!
OTTI contacts
• Contacts:• Julie Heizer, Acting Director, OTTI, +1(202) 482-4904, or at:
[email protected] • Ron Erdmann, Deputy Director, Research, OTTI, +1 (202) 482-
4554, or at: [email protected] • Richard Champley, Program Manager & Senior Analyst, +1
202.482.4753, [email protected]
http://tinet.ita.doc.gov
http://www.Export.gov/industry/travel
